Nobody wakes up wanting a handyman. They want the ceiling fan replaced, the drywall patched, the sagging gate rehung. This campaign meets each of those searches on its own page, then turns a one-hour call-out into the punch list that has been waiting since spring.
Navy-and-gold LA handyman site with a 9-pro team roster, 8-category service menu, and a same-day dispatch confidence that closes jobs on first visit.
Service Area Map + Team Roster + Same-Day Booking. Pacific Pro Handyman is the destination this campaign points task-level traffic at: a named team roster, a wide repair menu and same-day booking that can absorb the rest of the punch list.
The defining oddity of this trade is that the category word is not the search term. People look for someone to mount a television, patch drywall, replace a ceiling fan, rehang a sagging gate or fix a running toilet. Only after a couple of those searches do they start thinking in terms of hiring a handyman at all. A campaign anchored solely on the word handyman therefore competes hardest for the smallest slice of the demand.
That task-level behaviour changes what a good visit looks like. Individually these jobs are small, and driving across a metro for one of them is unprofitable. The businesses that do well convert a single task into a list while the van is already at the kerb, so the site and the intake process should be inviting the second and third item rather than quoting the first in isolation. Route density and first-visit close matter more here than raw lead volume.
There is also a boundary problem no other trade has quite so sharply. Prospects do not know where handyman work ends and licensed trade work begins, so a meaningful share of enquiries are for electrical, plumbing or structural jobs you should not be taking. Meanwhile specialist contractors and gig marketplaces compete from both sides at once. Being explicit about scope filters the calls, protects the licence position and makes the ones that do come through worth answering.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
Demand hides inside task phrases, so breadth beats depth: a compact page for each repair people actually type, grouped into bundles that suggest the rest of the list, from move-in fixes to pre-sale repairs and rental turnovers. Suburb pages follow the routes already being driven, because one small job across the metro stops paying once travel is counted. Scope and minimum-charge content is written as commercial copy, aimed at a reader deciding whether to dial.
Half the assistant questions in this trade are boundary questions: can a handyman replace a light fixture, does that job need a licensed electrician, who nearby will do it. A business becomes citable by answering those plainly on its own pages, marking up services and coverage areas, stating the minimum visit and what fits inside it, and keeping reviews arriving that name the person who did the work. ChatGPT, Claude, Perplexity and AI Overviews then hand the homeowner your crew instead of a roster of interchangeable profiles.
Two things go wrong in paid search here, and both spend money before anyone answers the phone. Handyman sits among the Local Services Ads categories and its verified badge pulls small urgent jobs well, but without a negative keyword list the same budget buys panel upgrades and gas line enquiries you have to refuse. Search ads carry the higher-value task terms you actually want, and paid social reaches landlords and property managers ahead of turnover season.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Demand hides inside hundreds of task phrases, so a site with a single services page captures almost none of it. Covering tasks individually is tedious and it is where the traffic actually lives.
A prospect with a fifteen-minute job hears a two-hour minimum as a rip-off unless it was explained before they called. Publishing the minimum and what fits inside it converts that call instead of losing it.
A small job across town loses money once travel is counted. Both the site and the booking flow need to prompt for additional items, turning a call-out into a half-day of work.
Panel upgrades, gas lines and structural work come through the same form as picture hanging. Without clear scope boundaries the team spends its day disqualifying leads it paid to receive.
Gig platforms present interchangeable individuals rated by stars. Building a named team with visible faces and a real service area is what makes a repeat call go to your company rather than back to the app.
A well-anchored shelf looks the same as a badly anchored one on day one. Photographing work, showing the crew and collecting reviews at completion are the only proxies a searcher has to judge you by.
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Scope goes on the site in plain language, then into ad copy and the negative keyword list, so gas, panel and structural jobs are filtered before they reach your phone rather than after an estimator has driven out.
The task phrase is the search, so yes, but only for tasks you want. We prioritise repairs that suit your crew and clear your minimum, which keeps the traffic from arriving as fifteen-minute favours.
Explaining it before the call. When the minimum and what fits inside it are published, the prospect arrives already assembling a list to fill the visit instead of hearing the number as a penalty.
Yes, on its own track. Property managers buy on responsiveness, consolidated invoicing and coverage across a portfolio, so they get separate pages and a longer follow-up than a homeowner with one broken cabinet door.
With evidence a searcher can judge: photographs of jobs including the awkward ones, a named crew with faces on the page, and reviews collected at completion while the customer is standing in front of the finished repair.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
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Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. Need something bigger or custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Get your free site first (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The plans above are built for local: single & multi-location businesses. National campaigns are custom-scoped and priced separately. Let’s map yours out.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
