Free Website Build on Annual Plans

You Know Toys. Amazon Doesn't. Your Website Should Prove It.

Independent toy stores win on expertise Amazon can't match — we build a site that proves it, free.

★ Free AI Visibility Check

When someone asks AI for a toy store near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds

See it in action

A real site, live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo
Screenshot of Tinker & Tumble Toys website demo
Full-screen view

Toy Store Demo

Tinker & Tumble Toys

  • Shop-by-age browsing, so a parent buying for a 3-year-old lands in one click
  • Gift guides and staff picks — the curation an algorithm can't match
  • Birthday party booking, handled on the site instead of over the phone
  • Store hours, weekend story time, and free gift-wrapping stated up front
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design

Built for your industry

Every feature your toy store website needs

WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.

Shop by Age Range & Category

Browse by age range and category — educational, outdoor, games, STEM.

Online Store with Local Pickup

Shop online with local pickup for same-day birthday orders.

Birthday Gift Registry Feature

A birthday registry lets families create and share a wish list.

Staff Pick & Best Seller Curated Lists

Curated staff-pick and best-seller lists put your team's expertise on display.

In-Store Event Calendar

A living calendar for story time, demo days, and in-store events.

Gift Wrapping Display

A clear callout for your gift-wrapping service.

Brand Partnerships

A structured section showcasing the specialty toy brands you carry.

Gift Card Purchase

Online gift card purchase built directly into your site.

120+industries served
90+Lighthouse target (we monitor every build)
Daystypical launch time

Built by a 15+ year SEO agency. Trusted by local businesses in 110+ industries.

How it works

From signup to live site, we handle the hard parts.

  1. Learn your product categories and specialty focus

    You share the categories you carry, the brands you specialize in, and what makes your curation different. We map a site structure built around expertise, not just inventory.

  2. Build a curated, expertise-forward shop site

    We build your age/category browsing, staff picks, birthday registry, and event calendar — designed to showcase what your team actually knows about toys.

  3. Launch with local SEO for "toy store near me"

    Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "toy store near me."

  4. Update It Yourself, Anytime

    New inventory, updated staff picks, or a story-time event — update it yourself in your WorkspaceCMS dashboard in minutes. Need an occasional one-off swap done for you instead? Send a support ticket. Want our team actively managing your inventory and event calendar on an ongoing basis? Ask about the managed add-on.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →

Essentials

$89/mo

Unlimited pages

Best for independent toy shops building their first expertise-forward site.

  • Unlimited pages, every page managed
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →
Most Popular

Growth

$199/mo

Unlimited pages

Ideal for shops running an active online store and a regular events calendar.

  • Unlimited pages, every page managed
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Premium

$449/mo

Unlimited pages

For established specialty toy retailers with real inventory volume — a page for every category, brand, and age range, plus the full AI toolkit.

  • Unlimited pages, every page managed
  • Our deepest content coverage + multi-location support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Need full custom design, multi-location rollouts, or custom integrations? See Enterprise, from $999/mo →

Billed monthly (annual optional). Free site build included. See full pricing details →

FAQ

Questions,
answered.

Can customers shop by age range or category online?

Yes. We organize your online catalog by age range and category — educational, outdoor, games, STEM — so parents and gift-givers can find something genuinely appropriate in a few clicks, instead of guessing from a flat product list.

Should staff picks and curated lists be featured?

Absolutely — it's one of the clearest ways to show, not just claim, that your team actually knows toys. We build a staff pick and best-seller section that puts your team's real expertise on display and gives shoppers a shortcut to a good decision.

Do toy stores commonly offer gift registries?

It's not universal among independent toy stores, but it's a strong feature to offer — families with young kids create birthday and holiday lists repeatedly. We build a registry feature that keeps families organized and coming back to your shop specifically.

Are in-store events like story time or demos worth listing on the site?

Yes — recurring events like story time and demo days are exactly the kind of content that keeps families checking your site regularly. We build a simple event calendar that's easy to keep current and gives you a reason to bring online visitors into the physical store.

How do independent toy stores rank against big-box retailers online?

Nobody can promise a specific ranking outcome, especially against sites with far larger footprints. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you carry and where, and local content that gives you a real shot at showing up for "toy store near me" style searches.

How fast does the site launch before the holiday season?

Most toy store sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). If you're targeting the holiday season, flag your timeline early and we'll prioritize accordingly. Any 12-month plan includes the full site build at no extra cost.

Agency bolt-ons

Your CMS comes with a 15+ year agency behind it.

Your CMS is the foundation — bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.

SEO Campaigns

Rank for the keywords that bring paying customers.

What’s included

Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on 15+ years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

What’s included

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

What’s included

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok: wherever your customers scroll.

What’s included

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Toy Stores website built, free?

Annual plan includes a free semi-custom website build — 3 to 12 pages, depending on your plan.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee