Free Website Build on Annual Plans

You Know Toys. Amazon Doesn't. Your Website Should Prove It.

Independent toy stores win on expertise Amazon can't match. We build a site that proves it, free.

★ Free AI Visibility Check

When someone asks AI for a toy store near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds

See it in action

A real site, live on the web

A real site we designed and built, live on the web. This one is our Toy Store build. Explore it, then picture it with your services, your photos, and your words.

Live Demo
Screenshot of Tinker & Tumble Toys website demo
Full-screen view

Toy Store Demo

Tinker & Tumble Toys

  • Shop-by-age browsing, so a parent buying for a 3-year-old lands in one click
  • Gift guides and staff picks, the curation an algorithm can't match
  • Birthday party booking, handled on the site instead of over the phone
  • Store hours, weekend story time, and free gift-wrapping stated up front
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design

Built for your industry

Every feature your toy store website needs

WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.

Shop by Age Range & Category

Browse by age range and category: educational, outdoor, games, STEM.

Online Store with Local Pickup

Shop online with local pickup for same-day birthday orders.

Birthday Gift Registry Feature

A birthday registry lets families create and share a wish list.

Staff Pick & Best Seller Curated Lists

Curated staff-pick and best-seller lists put your team's expertise on display.

In-Store Event Calendar

A living calendar for story time, demo days, and in-store events.

Gift Wrapping Display

A clear callout for your gift-wrapping service.

Brand Partnerships

A structured section showcasing the specialty toy brands you carry.

Gift Card Purchase

Online gift card purchase built directly into your site.

How toy stores get found

SEO and AI readability, built into every plan

Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.

  1. Every plan
    SEO and AI level 1 of 3

    Built to be found

    Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.

    • On-page SEO and AI readability on every page at launch
    • Clean page titles, descriptions and sitemaps
    • Site speed and health monitored every week
  2. Premium and Ultra
    SEO and AI level 2 of 3

    Plus AI blogging

    Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.

    • AI Blog Writer, drafts in your voice for you to approve
    • A monthly AI visibility report: how ChatGPT and others see you
    • A monthly progress report from your Search Console and Google Analytics
  3. Add-on campaign, any plan
    SEO and AI level 3 of 3

    The growth campaign

    A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.

    • A dedicated strategist, plus strategy time with our team
    • Campaign content written by people, plus high-authority backlinks
    • Campaign authority building, technical fixes and ranking monitoring

Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.

120+industries served
90+Lighthouse target (we monitor every build)
Daystypical launch time

Built by an SEO agency working since 2012. Trusted by local businesses in 120+ industries.

How it works

From signup to live site, we handle the hard parts.

  1. Learn your product categories and specialty focus

    You share the categories you carry, the brands you specialize in, and what makes your curation different. We map a site structure built around expertise, not just inventory.

  2. Build a curated, expertise-forward shop site

    We build your age/category browsing, staff picks, birthday registry, and event calendar, designed to showcase what your team actually knows about toys.

  3. Launch with local SEO for "toy store near me"

    Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "toy store near me."

  4. Update it yourself, or just send a ticket

    New inventory, updated staff picks, or a story-time event. Update it yourself in your WorkspaceCMS dashboard in minutes. Prefer not to touch it? Send us the change and our team makes it for you, on every plan. Want our team actively managing your inventory and event calendar on an ongoing basis? Ask about the managed add-on.

Included vs. add-on

For toy stores: the foundation is included, a growth campaign is your call

Included on every plan

The foundation

  • Every page set up for Google and AI assistants before launch
  • Titles, descriptions and a sitemap on every page
  • Speed and health checked every week
  • Your blog, ready for your first post
Optional
Campaign add-on, 6-month term

The growth campaign

  • A campaign strategist who plans the work with you
  • Human-written campaign content and backlinks from respected sites
  • Technical fixes and rank tracking as the campaign runs

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →

Essentials

$89/mo

Up to 10 pages

100 AI credits a month

about 3 full-length blog posts or 50 SEO rewrites a month

Best for independent toy shops building their first expertise-forward site.

  • Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match

Growth

$199/mo

Up to 25 pages

400 AI credits a month

about 13 full-length blog posts or 200 SEO rewrites a month

Ideal for shops running an active online store and a regular events calendar.

  • Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
  • Blog + local landing pages
  • AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular

Premium

$449/mo

Unlimited pages

1,200 AI credits a month

about 40 full-length blog posts or 600 SEO rewrites a month

For established specialty toy retailers with real inventory volume: a page for every category, brand, and age range, plus the full AI toolkit.

  • Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
  • Deep content coverage + multi-location support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Ultra

$749/mo

Unlimited pages

1,600 AI credits a month

about 53 full-length blog posts or 800 SEO rewrites a month

Ages, categories, and brands add up quickly, and none of them should share a cramped listing. Revision rounds are not rationed, two systems get set up each quarter, and a monthly hour with the team covers what the next season needs.

  • Everything in Premium, at Premium's service levels, with no page cap
  • Choose from 3 homepage mockups before we build, generated from your questionnaire
  • Unlimited revision rounds, until you approve the design
  • 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.

Managed platform

When something breaks, you do not go looking for a developer

On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.

What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.

What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.

See exactly what is included

New: lead generation

We host it, we optimize it, and now we help bring the leads in

Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.

An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.

See how lead generation works

Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →

Billed monthly (annual optional). Free site build included. See full pricing details →

AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.

FAQ

Questions,
answered.

Can customers shop by age range or category online?

Yes. We organize your online catalog by age range and category (educational, outdoor, games, STEM), so parents and gift-givers can find something genuinely appropriate in a few clicks, instead of guessing from a flat product list.

Should staff picks and curated lists be featured?

Absolutely. It's one of the clearest ways to show, not just claim, that your team actually knows toys. We build a staff pick and best-seller section that puts your team's real expertise on display and gives shoppers a shortcut to a good decision.

Do toy stores commonly offer gift registries?

It's not universal among independent toy stores, but it's a strong feature to offer. Families with young kids create birthday and holiday lists repeatedly. We build a registry feature that keeps families organized and coming back to your shop specifically.

Are in-store events like story time or demos worth listing on the site?

Yes, recurring events like story time and demo days are exactly the kind of content that keeps families checking your site regularly. We build a simple event calendar that's easy to keep current and gives you a reason to bring online visitors into the physical store.

How do independent toy stores rank against big-box retailers online?

Nobody can promise a specific ranking outcome, especially against sites with far larger footprints. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you carry and where, and local content that gives you a real shot at showing up for "toy store near me" style searches.

How fast does the site launch before the holiday season?

Most toy store sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). If you're targeting the holiday season, flag your timeline early and we'll prioritize accordingly. Any 12-month plan includes the full site build at no extra cost.

Agency bolt-ons

Your CMS comes with an agency that has worked since 2012 behind it.

Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.

SEO Campaigns

Rank for the keywords that bring paying customers.

What’s included

Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.

PPC / Google Ads

Paid search managed by specialists, not generalists.

What’s included

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

What’s included

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok: wherever your customers scroll.

What’s included

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Toy Stores website built, free?

Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee