Shop by Age Range & Category
Browsing organized by age range and category — educational, outdoor, games, STEM — so parents and gift-givers can find something genuinely appropriate in seconds, not scroll through a generic grid.
Free Website Build — Annual Plans
You Know Toys. Amazon Doesn't. Your Website Should Prove It.
Independent toy stores can't out-discount Amazon, but they can out-know it — age-appropriate recommendations, genuinely educational picks, and staff who actually play with the toys they sell. Most toy store websites don't showcase any of that. WorkspaceCMS builds you an expertise-forward site that leads with curation, and launches in two weeks, managed by a 15-year SEO agency. Any 12-month plan includes the full site build at no extra cost.
★ Free AI Visibility Check
When someone asks AI for a toy stores near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds
Free website build included on every plan — build capacity is limited
✦ Always Fresh — free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Furniture Store Demo
Hearthside Home Furnishings
- Room category pages — living room, bedroom, dining, home office
- Featured collection showcases with product highlight sections
- Showroom hours, location, and in-store experience page
- Custom order and special-order furniture inquiry
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your toy store website needs
WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.
Online Store with Local Pickup
A shoppable site with local pickup built in — perfect for the parent placing a same-day birthday order or grabbing a last-minute gift on the way to a party.
Birthday Gift Registry Feature
A birthday gift registry that lets families create and share a wish list — a feature big-box retailers rarely personalize the way an independent shop can, and a reason for repeat visits year after year.
Staff Pick & Best Seller Curated Lists
Curated "staff pick" and best-seller lists that put your team's actual expertise on display — the exact differentiator that turns "we actually know toys" from a slogan into something shoppers can see and shop from.
In-Store Event Calendar
A living calendar for story time, demo days, and in-store events — content that keeps families checking your site and gives you a reason to bring them into the store, not just the checkout page.
Gift Wrapping Display
A clear callout for your gift-wrapping service — a small perk that matters enormously to a parent buying a birthday present on their lunch break.
Brand Partnerships
A structured section showcasing the specialty toy brands you carry — the credibility signal that tells parents you're curating quality, not just stocking whatever ships cheapest.
Gift Card Purchase
Online gift card purchase built into your site — a simple, always-available option for the shopper who isn't sure what to pick but knows exactly which store to trust.
How it works
From signup to live site — we handle the hard parts.
Learn your product categories and specialty focus
You share the categories you carry, the brands you specialize in, and what makes your curation different. We map a site structure built around expertise, not just inventory.
Build a curated, expertise-forward shop site
We build your age/category browsing, staff picks, birthday registry, and event calendar — designed to showcase what your team actually knows about toys.
Launch with local SEO for "toy store near me"
Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "toy store near me."
Manage ongoing — seasonal inventory, staff picks, and event calendar
As new inventory arrives, staff picks change, or a story-time event gets scheduled, send it our way — we handle the updates as part of your flat monthly plan.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration — these are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote — the plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Your 6-page site
Best for independent toy shops building their first expertise-forward site.
- Your whole 6-page site — every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Up to 20 pages
Ideal for shops running an active online store and a regular events calendar.
- Up to 20 pages — every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Up to 50 pages
For multi-location specialty toy retailers managing inventory across stores.
- Up to 50 pages — every page managed
- Multi-location + franchise support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Billed monthly (annual optional). Free site build included. See full pricing details →
Frequently asked questions
Can customers shop by age range or category online?
Yes. We organize your online catalog by age range and category — educational, outdoor, games, STEM — so parents and gift-givers can find something genuinely appropriate in a few clicks, instead of guessing from a flat product list.
Should staff picks and curated lists be featured?
Absolutely — it's one of the clearest ways to show, not just claim, that your team actually knows toys. We build a staff pick and best-seller section that puts your team's real expertise on display and gives shoppers a shortcut to a good decision.
Do toy stores commonly offer gift registries?
It's not universal among independent toy stores, but it's a strong feature to offer — families with young kids create birthday and holiday lists repeatedly. We build a registry feature that keeps families organized and coming back to your shop specifically.
Are in-store events like story time or demos worth listing on the site?
Yes — recurring events like story time and demo days are exactly the kind of content that keeps families checking your site regularly. We build a simple event calendar that's easy to keep current and gives you a reason to bring online visitors into the physical store.
How do independent toy stores rank against big-box retailers online?
Nobody can promise a specific ranking outcome, especially against sites with far larger footprints. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you carry and where, and local content that gives you a real shot at showing up for "toy store near me" style searches.
How fast does the site launch before the holiday season?
Most toy store sites launch within two weeks of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). If you're targeting the holiday season, flag your timeline early and we'll prioritize accordingly. Any 12-month plan includes the full site build at no extra cost.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Toy Stores website built — free?
Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee