Medical Skin Checks and Cosmetic Consults: One Site, Two Journeys.

Yes — clear separation, not separate sites. Medical patients searching for a skin cancer screening and cosmetic patients browsing Botox options have very different intents and questions. We structure your site with distinct navigation paths for each so both visitors find what they need quickly, without one audience feeling like an afterthought.

We build a booking flow with a visit-type selector right at the start — medical concern or cosmetic consultation — that routes the request to the appropriate provider and blocks the correct appointment length. This keeps your scheduling clean without requiring a phone call to sort it out.

For medical dermatology, list the major insurance plans you accept clearly, ideally on a dedicated page. For cosmetic services, a straightforward self-pay statement (with financing options if you offer them) sets expectations upfront. Together, this reduces coverage-related phone calls significantly.

Price ranges by treatment or treatment area — rather than exact fixed prices — work best for most dermatology practices. It gives cosmetic browsers enough information to self-qualify and book a consultation, while preserving flexibility for your provider to finalize pricing based on the patient's specific goals.

Local ranking comes from a combination of a fast, well-structured website with dedicated pages for your conditions and treatments, strong location signals, and an active Google Business Profile. We build all three at launch, and you can track your rankings anytime in your dashboard — the technical groundwork for visibility, not a promised position.

Most dermatology practice sites go live within a few business days. If you have provider credentials, a treatment menu, and any before/after images ready, we move quickly. If you're starting from scratch, we handle copywriting and design — all included on any 12-month plan, which also includes the free site build.