📅Booking with Visit-Type Selection
Patients choose whether they're booking a medical visit (skin check, acne, eczema) or a cosmetic consultation right at the point of scheduling — routing them to the correct provider and appointment length without a phone call.
📚Skin Condition Education Library
Individual pages explaining common conditions — acne, eczema, psoriasis, rosacea, skin cancer warning signs — build clinical credibility, rank for informational searches, and help anxious patients understand what to expect before their visit.
💉Cosmetic Treatment Menu with Pricing
A clean treatment menu covering Botox, filler, laser, and chemical peels — with price ranges by treatment area — lets cosmetic browsers self-qualify and pre-shop before booking, exactly the way they compare med spas.
👨⚕️Provider Bios with MD Credentials Front and Center
Board-certification, medical school, and residency training are displayed prominently on every provider bio — a critical differentiator in a market where non-physician cosmetic providers compete for the same search traffic.
🏥Insurance Acceptance Display
A clear insurance section for medical visits — paired with a straightforward self-pay explanation for cosmetic services — answers coverage questions upfront and reduces the back-and-forth calls that slow down your front desk.
✨Before/After Gallery for Cosmetic Procedures
A filterable gallery organized by treatment lets cosmetic patients see real outcomes for Botox, filler, and laser work — building the same trust a medical patient gets from reading your board-certification credentials.
📋Patient Portal & Intake Forms
Digital intake forms and patient portal access let both medical and cosmetic patients complete paperwork before arriving — shortening visit time and signaling a modern, well-run practice from the very first interaction.
🚨Urgent Skin-Check CTA
A persistent 'concerned about a mole or lesion?' callout, visible on every page, captures patients with urgent medical concerns and routes them to expedited scheduling — a high-stakes moment where a slow site costs more than a lead.