Free Website Build — Annual Plans

Medical Skin Checks and Cosmetic Consults — One Site, Two Journeys.

Dermatology patients arrive with very different intents: an urgent mole check versus browsing Botox and laser treatments. Your website has to serve both without feeling disjointed, or you lose the patient who can't quickly find what they came for. WorkspaceCMS builds and manages dermatology websites that guide medical and cosmetic visitors to exactly what they need. Managed by a 15-year SEO agency, free site build with any 12-month plan, live in two weeks.

★ Free AI Visibility Check

When someone asks AI for a dermatology practices near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds

See it in action

A real site — live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo
Screenshot of Lumen Aesthetic Studio website demo

Med Spa Demo

Lumen Aesthetic Studio

  • Before/after treatment gallery with filter by procedure
  • Online consultation booking with pre-qualification questions
  • Transparent treatment menu with pricing ranges — no guessing games
Performance 98SEO 100Accessibility 97

Built for your industry

Every feature your dermatology website needs

WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.

Booking with Visit-Type Selection

Patients choose whether they're booking a medical visit (skin check, acne, eczema) or a cosmetic consultation right at the point of scheduling — routing them to the correct provider and appointment length without a phone call.

Skin Condition Education Library

Individual pages explaining common conditions — acne, eczema, psoriasis, rosacea, skin cancer warning signs — build clinical credibility, rank for informational searches, and help anxious patients understand what to expect before their visit.

Cosmetic Treatment Menu with Pricing

A clean treatment menu covering Botox, filler, laser, and chemical peels — with price ranges by treatment area — lets cosmetic browsers self-qualify and pre-shop before booking, exactly the way they compare med spas.

Provider Bios with MD Credentials Front and Center

Board-certification, medical school, and residency training are displayed prominently on every provider bio — a critical differentiator in a market where non-physician cosmetic providers compete for the same search traffic.

Insurance Acceptance Display

A clear insurance section for medical visits — paired with a straightforward self-pay explanation for cosmetic services — answers coverage questions upfront and reduces the back-and-forth calls that slow down your front desk.

Before/After Gallery for Cosmetic Procedures

A filterable gallery organized by treatment lets cosmetic patients see real outcomes for Botox, filler, and laser work — building the same trust a medical patient gets from reading your board-certification credentials.

Patient Portal & Intake Forms

Digital intake forms and patient portal access let both medical and cosmetic patients complete paperwork before arriving — shortening visit time and signaling a modern, well-run practice from the very first interaction.

Urgent Skin-Check CTA

A persistent 'concerned about a mole or lesion?' callout, visible on every page, captures patients with urgent medical concerns and routes them to expedited scheduling — a high-stakes moment where a slow site costs more than a lead.

105+industries served
90+Lighthouse target (we monitor every build)
2 wksavg launch time

Built by a 15-year SEO agency. Trusted by local businesses in 100+ industries.

How it works

From signup to live site — we handle the hard parts.

  1. We learn your medical and cosmetic service mix

    You tell us your split between medical dermatology and cosmetic services, your provider credentials, and the conditions and treatments you want to grow. We use that to structure a site that serves both patient types without confusing either.

  2. We build a site that serves both patient types

    Our team designs distinct, clearly wayfinding-labeled paths for medical and cosmetic visitors — condition education for one, a treatment menu and gallery for the other — unified under one credible, board-certified brand.

  3. We launch with local SEO for both patient journeys

    Your site goes live optimized for 'dermatologist near me' and urgent medical searches, alongside treatment-specific cosmetic searches like 'Botox [city]' — capturing demand across your full range of services from day one.

  4. We manage ongoing updates

    New treatment added? Provider joining the practice? Seasonal skin-cancer-awareness campaign to run? Send us the details — we update the site, write the copy, and keep both sides of your practice current.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Essentials

$89/mo

Your 6-page site

For solo dermatologists building their first professional website across medical and cosmetic services.

  • Your whole 6-page site — every page managed
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →
Most Popular

Growth

$199/mo

Up to 20 pages

For established practices ready to grow cosmetic revenue while maintaining strong medical dermatology search visibility.

  • Up to 20 pages — every page managed
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Premium

$449/mo

Up to 50 pages

For multi-provider dermatology groups needing coordinated content and SEO across medical and cosmetic service lines.

  • Up to 50 pages — every page managed
  • Multi-location + franchise support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Billed monthly (annual optional). Free site build included. See full pricing details →

Frequently asked questions

Does a dermatology practice need separate medical and cosmetic sections?
Yes — clear separation, not separate sites. Medical patients searching for a skin cancer screening and cosmetic patients browsing Botox options have very different intents and questions. We structure your site with distinct navigation paths for each so both visitors find what they need quickly, without one audience feeling like an afterthought.
How do patients book both types of visits online?
We build a booking flow with a visit-type selector right at the start — medical concern or cosmetic consultation — that routes the request to the appropriate provider and blocks the correct appointment length. This keeps your scheduling clean without requiring a phone call to sort it out.
What insurance information should be on the site?
For medical dermatology, list the major insurance plans you accept clearly, ideally on a dedicated page. For cosmetic services, a straightforward self-pay statement (with financing options if you offer them) sets expectations upfront. Together, this reduces coverage-related phone calls significantly.
How do I show cosmetic treatment pricing?
Price ranges by treatment or treatment area — rather than exact fixed prices — work best for most dermatology practices. It gives cosmetic browsers enough information to self-qualify and book a consultation, while preserving flexibility for your provider to finalize pricing based on the patient's specific goals.
How do dermatologists rank locally on Google?
Local ranking comes from a combination of a fast, well-structured website with dedicated pages for your conditions and treatments, strong location signals, and an active Google Business Profile. We build all three at launch and track your rankings monthly — the technical groundwork for visibility, not a promised position.
How fast can the site launch?
Most dermatology practice sites go live in under two weeks. If you have provider credentials, a treatment menu, and any before/after images ready, we move quickly. If you're starting from scratch, we handle copywriting and design — all included on any 12-month plan, which also includes the free site build.

Agency bolt-ons

Your CMS comes with a 15-year agency behind it.

WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.

SEO Campaigns

Rank for the keywords that bring paying customers.

Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok — wherever your customers scroll.

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Dermatology Practices website built — free?

Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee