Guía de ayuda

Newsletter list rules

Every WorkspaceCMS newsletter goes out from one shared sending service, so one bad list can hurt everyone. These are the rules that keep your newsletters, and everyone else’s, out of spam.

Todos los planes
Owners and editors import
Applies to every list

Who you can email

Allowed

People who signed up on your website
Customers who ticked a box to get email from you, for example at checkout
People who asked you directly to join your list

Not allowed

Bought, rented or borrowed lists
Lists shared by another business or a partner
Addresses scraped from websites or directories
Contacts collected for something else, such as invoices or a trade show
People who unsubscribed, bounced or reported spam

You confirm it at every import

Before an import you say how these people agreed to hear from you, confirm it is not a bought or scraped list, and accept the newsletter list terms. That record is kept with every person you add.

How uploaded lists are checked

Clean-up. Common typos such as gmial.com are fixed, and throwaway inboxes, domains that cannot receive mail, test addresses and sales pitches are left out. You can also leave out shared inboxes such as info@.
Our records. Addresses that already bounced or reported spam on WorkspaceCMS are left out.
The address check. When you press Import, every remaining address is checked with our address verification service, and any that would bounce are left out. If the check cannot answer for every address, nothing is imported and nothing is charged. Try again a few minutes later.
Rotten lists are refused. When too many addresses are bad, the whole list is refused, because what is left of an old or bought list still bounces enough to pause sending.

You are told how many addresses each step left out, never which ones. The check is there to protect sending from your account, not to clean lists for use elsewhere.

What the check costs

Gratis up to your newsletter plan’s subscriber limit.
3 AI credits for every 10 addresses past that, shown on the import screen before you press Import.
Each address counts once, ever. Deleting subscribers and uploading them again does not give the free checks back.
Credits are used when the check runs, including when the list is then refused for having too many bad addresses.

After an import

Imported people appear on your Subscribers list and in its download once your first newsletter has gone to them. People who sign up on your website show straight away.
A workspace can import up to 5 lists a day.
A new sending domain warms up over its first two weeks: it starts small and sends more each day. Nothing is dropped; the rest goes out the next day.
A large newsletter goes to a first group, then the rest about two hours later.

Website signups

Double opt-in is on by default for new workspaces. A new signup gets an email to confirm, and only people who click it are added. This stops anyone signing up an address that is not theirs.
A signup form accepts up to 5 signups an hour from one visitor, and up to 100 an hour in total. Past that it stops taking signups for the rest of the hour and our team is told, because a real website almost never sees that many.

Checks before every send

Links. Every link in a newsletter is checked against Google’s list of unsafe sites. A newsletter with an unsafe link is held, and the link is named so you can remove it.
DMARC. Gmail and Yahoo require a DMARC record from anyone sending 5,000 or more emails a day. A newsletter that large is held until your domain has one. Your newsletter settings show the record to add.
A quick look from our team. A first newsletter to 500 or more people, or one more than three times larger than anything you have sent before (and at least 2,000 people), waits for one of us to approve it. You do not need to do anything.

People who stop reading

Someone who has received at least 5 of your newsletters in six months without opening or clicking any of them gets one short email asking whether they still want to hear from you. One click keeps them. If they do not answer within 21 days they are unsubscribed, and their entry on your list says “Removed for inactivity”.

Mailbox providers watch how many people ignore a sender. Removing people who stopped reading keeps your newsletters in the inbox of the people who still do.

When sending pauses

Sending pauses on its own when more than 2% of a send bounces, or more than 1 in 1,000 people mark it as spam. Our team looks at the list before sending resumes. Anyone who bounces, unsubscribes or reports spam is removed automatically and cannot be imported again.

Repeated problems

WorkspaceCMS may limit or end newsletter sending for an account whose lists keep causing problems. Newsletter plans are not refunded because of list quality.

Solución de problemas

“We could not check this list right now, so nothing was added.”: The address checker did not answer. Nothing was charged. Try again in a few minutes.
“Your workspace is out of credits.”: The addresses past your free checks need AI credits. Add credits, or move to a newsletter plan with a higher subscriber limit, then import again.
“A workspace can import up to 5 lists a day.”: Combine your files into one, or import the rest tomorrow.
“This list cannot be imported.”: Too many addresses would bounce or never signed up. Import only people who signed up recently, or contact us for help.

Why is every uploaded list checked?

Addresses go stale. A mailbox that closed two years ago still has a working domain, so only asking the mail server tells you it is gone. Sending to dead addresses is the fastest way to get a newsletter sent to spam, and every WorkspaceCMS customer shares the same sending reputation, so the check is not optional.

What does the check cost?

Checks are free up to your newsletter plan's subscriber limit. Past that, checking costs 3 AI credits for every 10 addresses. The import screen shows the cost before you press Import, and nothing is charged unless the check runs.

If I delete people and upload them again, are they checked for free again?

No. Each address counts once against your free checks, ever. Deleting subscribers does not give the checks back.

Can I see which addresses failed the check?

No. You see how many were left out, not which ones. The check protects sending from your account; it is not a service for cleaning lists to use elsewhere.

Why don't the people I imported show on my list yet?

Imported people appear on your Subscribers list, and in its download, once your first newsletter has gone to them. Until then they are counted but not shown. People who sign up on your website show straight away.

Am I charged if the list is refused?

Yes, for checks past your free allowance. The check has already run by then. A list is refused when too many of its addresses would bounce or never signed up, because sending to the rest would still get your newsletter paused.

Can I use a list I bought or was given?

No. Only people who agreed to get email from your business, such as website signups or customers who ticked a box at checkout. Bought, rented, shared and scraped lists are not allowed, and an account that sends to one can lose newsletter sending.

Why was my newsletter held for review?

A first newsletter to 500 or more people, or one more than three times larger than anything you have sent before (and at least 2,000 people), waits for a quick check by our team before it goes out. You do not need to do anything. It usually goes out the same business day.

Why did some subscribers get removed for inactivity?

Someone who has received at least 5 of your newsletters in six months without opening or clicking any of them gets one email asking if they still want to hear from you. If they do not answer within 21 days they are unsubscribed. Mailbox providers watch how many people ignore a sender, so this keeps the rest of your newsletters out of spam.

Is my plan refunded if sending pauses?

No. Newsletter plans are not refunded because of list quality, including sending that pauses or stops because of bounces or spam complaints.