Aesthetics searches are the most expensive clicks in local health, they are made by people who already know the treatment name, and they are governed by advertising rules that disapprove sloppy creative on sight.
Bone-and-rose-gold aesthetic studio with a clinical-meets-luxury before/after gallery and online booking.
Treatment Before/After Gallery. Lumen Aesthetic Studio shows what the campaign drives traffic into: a clinical-meets-luxury before-and-after gallery, treatment detail with substance, and consult booking that does not stall at a contact form.
Buyers in aesthetics arrive with clinical vocabulary. They search for a branded injectable, a device name or a specific modality rather than for a spa, which means the winning site structure is one considered page per treatment, written by someone who understands the difference between a neuromodulator and a filler. A single treatments index page cannot compete against a clinic that has published a proper page on each service with indications, downtime, aftercare and what the appointment actually involves.
The sales cycle runs through a consultation, and that consultation is the real conversion event. Most enquiries do not book a treatment directly; they book a consult, and a meaningful share of them are comparison-shopping two or three clinics at once. What decides the comparison is rarely price. It is whether the injector's credentials are visible, whether the before-and-after gallery looks like real patients rather than stock, and whether the site treats risk and downtime honestly instead of promising an effortless outcome.
This is also the most regulated corner of the wellness catalog. Advertising platforms restrict health and body-image targeting, prescription-product claims are constrained, and before-and-after imagery carries its own rules that vary by jurisdiction and by manufacturer agreement. Campaigns that ignore that get disapproved, and the disapprovals tend to arrive at the worst possible moment. Loyalty is also unusually portable here: patients follow the injector rather than the premises, so the individual practitioner's visibility is a business asset and needs to be marketed as one.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
One properly written page per treatment, each covering indications, what the appointment involves, downtime and aftercare, plus concern-led pages that route a symptom to the right options. Practitioner bios are treated as ranking pages in their own right because patients search for injectors by name. Location and hours data is kept exact so the map result, which decides a large share of these enquiries, actually fires.
Assistants are increasingly asked which local clinic offers a named treatment and what recovery looks like, and they quote from structured, specific sources. We publish service data, practitioner qualifications and location as machine-readable markup, write genuine FAQs on downtime, risk and consult structure, and keep the review corpus current. Claims that avoid specifics give an assistant nothing to cite and quietly cede the answer to a competitor.
Health advertising policy shapes this account before a single word of copy is written, and building for it up front is the difference between a campaign that runs and one living permanently on appeals. Treatment and concern terms carry the budget with the radius drawn tight, because nobody drives an hour for an injectable they can get nearer home. Consultation offers convert better than treatment discounts, which tend to attract the shopper who leaves for the next promotion.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Treatment terms attract national chains and device manufacturers into the same auction. Precision on match types, geography and hours matters more here than in any other wellness vertical.
Health and body-image restrictions catch a lot of standard med spa advertising. Creative has to be written for compliance up front rather than patched after a rejection.
Consent, disclosure and manufacturer agreements govern what can be shown and where. The gallery is the strongest conversion asset on the site and the easiest one to publish wrongly.
Booking a consultation is not booking a treatment. Clinics lose most of their revenue between those two steps, and that gap is a marketing problem as much as a front-desk one.
When a practitioner leaves, their patients often go with them. Building the clinic's own authority alongside individual bios is the hedge.
Comparison shoppers filter on what they can find. Refusing to publish any indication of investment usually removes the clinic from consideration rather than protecting margin.
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Search advertising for aesthetics is possible but constrained. Prescription-product claims and body-image angles are restricted, so campaigns are written to policy from the start rather than rewritten after a disapproval.
Some indication of investment is usually better than none. Comparison shoppers form a shortlist from what they can find, and a clinic with no published guidance often does not make it onto the list.
On the site, yes, subject to the consent and disclosure rules that apply to you. Ad platforms treat that imagery more strictly, so we plan creative around what will actually run.
Yes. Local SEO and AI campaigns are built for single and multi-location businesses, with each clinic getting its own page and location signals rather than being folded into one.
By not entering that race, because the patient a discount attracts leaves for the next one. Practitioner credentials, consultation quality and honest expectation-setting attract the patient who returns, and that is the only version of the economics that works here.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. Need something bigger or custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Get your free site first (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The plans above are built for local: single & multi-location businesses. National campaigns are custom-scoped and priced separately. Let’s map yours out.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
