Direct Booking CTA — Bypass the OTAs
Your homepage leads with a direct-book button tied to your booking engine, not Expedia.
Free Website Build on Annual Plans
Stop Paying OTAs 18% When Guests Are Searching for You
A free, Google-optimized hotel website with room showcases and direct booking, so travelers book with you, not the OTAs.
★ Free AI Visibility Check
When someone asks AI for a boutique hotel near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Boutique Hotel build. Explore it, then picture it with your services, your photos, and your words.
Boutique Hotel Demo
The Alderton
- Direct booking CTA above the fold, no OTA redirect
- Room showcase with individual photography and rate cards
- Weddings & events inquiry form
- Local area guide built into the site
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your hotel website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Room Showcase with Photography
Room pages with real photography and rate cards give travelers a reason to book direct.
Weddings & Private Events Inquiry
A dedicated events page with a structured inquiry form captures high-value bookings OTAs can't.
Amenities & Property Experience Pages
Spa, restaurant, rooftop, pool: each amenity gets its own page to keep travelers engaged.
Local Area Guide
A curated neighborhood guide ranks locally and reminds guests why your location wins.
Guest Reviews & TripAdvisor Integration
TripAdvisor ratings and curated testimonials convert skeptical visitors into direct bookers.
Packages & Special Offers Pages
Seasonal packages and offers give repeat guests a reason to book direct again.
Local SEO for "[City] Boutique Hotel" Searches
We target the exact searches guests type, so you compete with the OTA aggregators.
Platform featureSimple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Unlimited pages
Independent boutique hotels launching their first direct-booking site
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Growth
$199/mo
Unlimited pages
Established properties adding events, packages, and direct booking optimization
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Premium
$449/mo
Unlimited pages
Multi-property boutique brands needing a page for every room, package, and market
- Unlimited pages, every page managed
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Ultra
$749/mo
Unlimited pages
For properties where the site is the front desk. Room types, packages, and event spaces each get their own layout, redrawn as often as revisions require, with a pair of integrations added each quarter for booking, guest loyalty, or a review feed
- Everything in Premium, at Premium's service levels
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
See what Ultra includes →Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
Why does my hotel need its own website instead of just using OTAs?
OTAs like Booking.com and Expedia charge 15–25% commission on every booking, and they show your competitors right next to you. Your own website lets you control your brand story, offer direct booking incentives (best rate guarantee, free breakfast), and keep 100% of the revenue. Even a 10% shift toward direct bookings can pay for the website many times over. A great hotel website also captures event and wedding bookings that OTAs can't facilitate at all.
Can I take direct bookings through my website?
Yes. We integrate your existing property management system or booking engine (such as Little Hotelier, Cloudbeds, or SiteMinder) directly into your site so guests can check availability and book without leaving your brand experience. If you're transitioning to direct bookings for the first time, we'll help you set up a simple booking flow that works from day one.
What should a boutique hotel website include?
A high-performing hotel website needs: a direct booking CTA above the fold, individual room pages with real photography, an amenities section, a weddings and events page, guest reviews, a local area guide, and packages or seasonal offers. WorkspaceCMS builds all of this into a fast-loading, mobile-first site with the local SEO signals needed to compete with OTAs in your city.
How do I rank for hotel searches in my city?
Hotel SEO is competitive because OTAs spend millions on it, but boutique properties can win on local specificity. We target long-tail searches like 'boutique hotel in [neighborhood]' and 'independent hotel near [attraction]' where OTAs are weakest. Code that tells Google what you are, a fast site, and consistent Google Business signals give your property the technical foundation to compete with the aggregators for your most valuable keywords.
Can I showcase weddings and private events on my website?
Absolutely, and a dedicated events page often delivers the highest ROI of any section on a hotel site. We build a full weddings and events section with venue photography, capacity and layout details, catering options, and a structured inquiry form. Couples and event planners typically research online before making contact, so a polished events page significantly increases inquiry volume.
How long does it take to build a boutique hotel website?
Most boutique hotel sites on WorkspaceCMS are live within a few business days of sign-up. Any 12-month plan includes the full site build at no extra cost. We handle design, page structure, copywriting, and launch. All we need from you is your room photography, brand details, and the go-ahead to get started.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your boutique hotel
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when travelers search for a place to stay
- Get more bookingsTurn website visitors into direct, commission-free bookings
- Win new guestsWin new guests with campaigns run by a real team
- See examplesSee a real hotel site built to drive direct bookings
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your Boutique Hotel website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee