Launch, Growth or Scale: How to Choose the Right eCommerce Plan

Short answer: pick Launch ($499 a month) if you mainly want a branded storefront that is fast and found. Pick Growth ($799) if you want new pages, content, social posts and AI chat produced every month without hiring anyone. Pick Scale ($1,299) if your catalog is large or you need more design, more integrations and a monthly session with our team. If you need a fully custom design or a platform other than Shopify or BigCommerce, it is Enterprise.

Five questions that decide it

1. How much of your catalog needs its own design?

Launch designs 5 page types: home, collection, product, about and contact. That covers most focused catalogs. Growth designs 10 and Scale 15, which matters when you have distinct product lines, landing pages, lookbooks or category layouts that should not all look the same.

2. How many pages will you add this year?

A Launch site can grow to 25 pages, and products and blog posts never count. If you plan seasonal campaigns, collection landing pages or guides, Growth removes the limit and builds 2 new pages a month for you. Scale builds 5.

3. Who is going to create content?

This is the question most owners skip. On Launch you can draft SEO posts with AI one at a time, using 400 AI credits a month. On Growth, Blog Autopilot plans and drafts posts on a schedule, Social Automation makes Instagram posts and Reels from your products, and you approve before anything goes out, with 1,200 credits a month. Scale raises that to 2,000. If nobody on your team has time to write, Growth is the honest answer.

4. Do you know whether AI assistants recommend you?

Shoppers increasingly ask assistants which store to buy from. The AI Visibility Tracker checks how assistants answer questions about your category and writes for the ones you are missing: monthly scans and 5 articles a month on Growth, weekly scans and 10 articles a month on Scale. On Launch it is a $49 a month add-on.

5. How many tools need connecting?

Tags, email sign-up and chat are connected on every plan. Growth adds up to 3 standard integrations, such as reviews, loyalty or a help desk, plus the Developer API. Scale adds up to 5. CRM, ERP and custom API work is quoted separately or handled on Enterprise.

The plans at a glance

	Launch	Growth	Scale
Price	$499/mo	$799/mo	$1,299/mo
Looks / page types / rounds	2 / 5 / 2	2 / 10 / 2	3 / 15 / 3
Pages	Up to 25	Unlimited, 2 built a month	Unlimited, 5 built a month
AI credits a month	400	1,200	2,000
AI chat, Social Automation, AI Visibility	Add-ons, $49/mo each	Included	Included, weekly scans
Changes made for you	2 business days	1 business day	Priority
Logins	2	4	8

A quick rule for the in-between cases

If you would add two or more of the $49 add-ons to Launch, Growth is usually the better buy, because it also brings the bigger design, unlimited pages, Blog Autopilot and faster changes. If you are torn between Growth and Scale, ask whether you need the extra 5 page types, the 2 extra integrations and the monthly working session. If not, start on Growth and move up when you do.

When none of the three fits

Enterprise is for brands that need every page designed in Figma first, run Magento, WooCommerce or a custom platform, need ERP or CRM data on the storefront, or are migrating. It starts from $1,999 a month, is scoped on a call and is non-refundable.

Things that are the same on every plan

Every plan is a semi-custom design and build, not a template, with no setup fee. You keep running the store in Shopify or BigCommerce. Unlimited changes are made for you, SEO is set up at launch, and you get weekly speed and health checks and a Monday summary email. Launch, Growth and Scale carry a 30-day money-back guarantee from the day we deliver your final round of design revisions.

Compare everything on our pricing page, or read the platform pages for Shopify and BigCommerce.

How to choose your plan FAQ

Which WorkspaceCMS eCommerce plan is most popular?

Growth, at $799 a month. It adds 10 designed page types, unlimited pages, 2 new pages built a month and every AI agent.

Can I change plans later?

Yes. You can move up from Launch to Growth or Scale as your store grows, and your storefront carries over.

What if I sell on Magento or WooCommerce?

Launch, Growth and Scale are for Shopify and BigCommerce. Magento, WooCommerce and custom platforms go through eCommerce Enterprise, scoped after a call.

How is each plan billed?

Monthly, on a 12-month term, with the design and build included and no setup fee. After the first 12 months the plan continues month to month.

Do all three plans include the 2-year redesign?

Yes. Launch, Growth and Scale each include Always Fresh, a free storefront redesign 24 months after you go live, at your plan's page types. You just ask about 30 days ahead of the 2-year mark, so it does not change which plan fits you today. Redeeming starts a new 12-month term at your current rate.