Facilities managers and energy buyers do not shop for solar the way homeowners do. They shortlist, they ask for engineering detail, and they take it to a committee. This campaign is built for that buyer.
The same Phoenix solar brand rebuilt in a raw brutalist system of hard 2px black rules, monospace spec tables, and a single red accent, aimed at facilities managers rather than homeowners. Per-service and per-deployment detail pages carry full engineering specs, and a Yield Estimator models system size, production, and 25-year value.
Yield Estimator + Engineering Spec Tables. SunWright Solar is the campaign target made visible: a Yield Estimator and full engineering spec tables give a facilities manager something to interrogate and forward, which is exactly what the organic and AI work is built to send them to.
The commercial solar buyer is almost never the person who pays the bill. A facilities director notices a demand charge climbing, an operations VP hears that a utility has filed for a rate change, or a sustainability lead is handed a reporting target, and the search begins there. What they type reflects the job rather than the product: interconnection queue timelines, demand charge management, peak shaving with storage, whether a roof can carry ballasted racking. Very little of that vocabulary overlaps with residential solar, and a site written for homeowners will not surface for any of it.
The sales cycle runs on the buyer's fiscal calendar, not on weather. Feasibility conversations cluster where capital budgets are being drafted, then go quiet while a board or an ownership group reviews. That gap is the whole marketing problem. A prospect who spoke to you in the spring is still evaluating in the autumn, and in between they are reading your engineering pages, forwarding a spec table to a consulting engineer, and comparing your production modelling against a competitor's. The content has to keep selling with nobody in the room.
You are also bidding against companies with very different economics. National EPCs with in-house development teams, project developers who want to own the asset rather than sell it, and lead brokers reselling the same enquiry to several installers all compete for the same terms. The way a regional installer wins is specificity: named utility territories, real interconnection experience, storage dispatch strategy explained rather than asserted, and modelling a prospect can interrogate instead of a brochure PDF.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
Organic work targets the language of the buyer's job rather than the product category: utility territory pages, building-type pages, and engineering explainers on racking, interconnection and dispatch. Because scope here is local and multi-location rather than national, the structure follows your real service footprint. Deep specification content is what earns links from engineering and industry sources, and it is what keeps a stalled deal warm through a budget cycle.
Assistants get asked to compare commercial solar approaches and to explain what storage does to a demand charge, and they cite sources that publish real specifics. Structured service and location data, an FAQ that answers procurement questions directly, published module and inverter detail, and modelling assumptions stated in the open all make a firm quotable. Vague sustainability copy gives an assistant nothing to lift, so it lifts a competitor instead.
Paid search on commercial solar terms is expensive and heavily brokered, so it is used selectively against high-intent utility and building-type queries rather than broad category terms. Management covers Google Ads, Local Services Ads where eligible, and paid social for segment targeting; the ad budget itself sits in your own advertising account so you keep the history and the audiences. Retargeting matters more here than first-touch, because the buying committee returns repeatedly.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Most solar sites were written for homeowners and later had a commercial tab bolted on. Search engines read the site as residential, and the commercial page inherits none of the authority. The fix is a genuine commercial section with its own service pages, its own vocabulary and its own internal linking, not one page hanging off the main navigation.
When a deal takes multiple budget cycles to close, monthly reporting on form fills tells you nothing useful. Attribution has to survive the gap: content engagement, returning visits from the same organisation, and which engineering page the eventual signer read first.
Aggregators bid on the same commercial terms and sell the resulting enquiry to several installers at once. Competing on ad spend against that model is a losing trade. Ranking organically for the engineering and utility-specific questions they cannot answer is how you get the enquiry before the broker does.
The person who contacts you is rarely the decision maker. If your modelling and specification live only in a PDF attached to an email, the internal champion has nothing to circulate. Public, well-structured engineering content lets the buyer sell you internally when you are not there.
An interconnection process that works in one utility territory means very little in the next one. Traffic from outside where you actually build burns sales time. The campaign needs geography built into the content structure so the enquiries that arrive are ones you can serve.
Storage is often presented as an upsell on the solar page, so the site never ranks for dispatch, resilience or peak management questions. Those searches come from buyers with an operational problem and a budget already identified, and they are the projects worth building the campaign around.
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
It changes everything. Procurement runs for months through feasibility, financing and board approval, so the campaign is built to stay present across that whole period with material a committee can circulate internally, rather than to convert somebody on a first visit.
Often they do. Commercial solar economics are set by tariff structure and interconnection rules, so buyers qualify by utility and rate schedule as much as by geography, and content organised that way answers the question they are actually asking.
We do not promise rankings or a date by which you will rank, because nobody honestly can. What we can say is that the early signals in this vertical are engagement signals: engineering pages being read end to end, return visits, and enquiries arriving with better technical questions than before.
Yes, provided it carries a review date and someone maintains it. Incentive content is the most searched and most shared material in this category, and an out-of-date page does more damage here than in almost any other trade because those numbers drive the business case.
Geography is built into the content and the campaign targeting, so out-of-footprint traffic is reduced rather than filtered after the fact. Forms can also qualify by site address and building type before the enquiry reaches your sales team.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
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Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. Need something bigger or custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Get your free site first (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The plans above are built for local: single & multi-location businesses. National campaigns are custom-scoped and priced separately. Let’s map yours out.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
