Free Website Build — Annual Plans

Independent Agents Have One Advantage Over the Big Players: You're Local. Show It.

Geico and State Farm spend millions on national advertising. Your advantage is that you're actually in the community — you know your clients, answer your phone, and shop across multiple carriers. WorkspaceCMS builds you a fast, Google-optimized website with individual product pages, a quote request form, and carrier relationship content built to compete for 'insurance agent near me' — so local buyers can find you instead of going straight to a carrier website.

★ Free AI Visibility Check

When someone asks AI for a insurance agencies near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds

See it in action

A real site — live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo
Screenshot of Heritage Insurance Group website demo

Insurance Agency Demo

Heritage Insurance Group

  • Individual product pages for auto, home, life, and commercial coverage
  • Online quote request form with coverage type and situation fields
  • Agent profile pages with license numbers and carrier affiliations
  • Carrier partner logos and appointment display
  • Google Reviews to build trust over direct carrier sites
  • Local community involvement section for relationship marketing
Performance 98SEO 100Accessibility 97

Built for your industry

Every feature your insurance website needs

WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.

Quote Request Form by Coverage Type

A structured quote request form captures coverage type, current insurer, renewal date, and contact details — giving your agents the context they need to prepare a competitive quote before the first call. Each coverage type routes to the right agent or team.

Individual Coverage Product Pages

Dedicated pages for each line of coverage — auto, homeowners, renters, life, commercial, umbrella, specialty — structured for Google to rank you for '[coverage type] insurance [city]' and 'independent [coverage] agent near me.' Each page explains what the coverage does, who it's for, and how to get a quote.

Agent Profiles with License Numbers

Professional profile pages for each licensed agent — with state license numbers, carrier appointments, specialties, and a photo — providing the trust signals that clients expect when choosing someone to protect their home, car, or business.

Google Reviews Integration

Your Google Business Profile reviews displayed on every key page — star ratings, review text, reviewer names — providing the peer validation that convinces local buyers to call your agency instead of going directly to a carrier website or comparison app.

Community and Local Involvement Section

A dedicated section highlighting your agency's local sponsorships, charitable involvement, and community presence — the differentiator that no national carrier or comparison site can replicate. This content builds the relationship trust that drives referrals and retention.

Insurance Education Blog

Blog content explaining coverage concepts, claim filing tips, policy comparison guides, and local risk factors keeps your site active year-round and positions your agency as a knowledgeable local resource. Draft posts in seconds with the built-in AI Blog Writer, or send us your topic and we publish it via managed updates; fully done-for-you monthly content is an SEO Campaign add-on.

Platform feature

AI Visibility Tracker

WorkspaceCMS tracks whether your agency appears in AI-generated answers when someone asks ChatGPT, Claude, Perplexity, or Gemini 'best insurance agent in [city]' or 'independent insurance agency near me.' AI search tools are increasingly the first stop for insurance research — your visibility there matters.

Platform feature

Local SEO for 'Insurance Agent Near Me'

Your site is structured from launch to rank for 'insurance agent near me', '[type] insurance [city]', and 'independent insurance agency [city]' — with Google Business Profile integration, code that helps Google understand your business, and consistent NAP details on-page and in your LocalBusiness JSON-LD schema.

Platform feature

How it works

From signup to live site — we handle the hard parts.

  1. Local Buyer Searches for Coverage

    A homeowner searches 'home insurance agent near me' or a business owner looks up 'commercial auto insurance [city].' Your coverage-specific pages and local SEO are built to compete in results — before the buyer goes directly to GEICO.com or a comparison site.

  2. They Evaluate Your Agency

    Agent profiles with license numbers, carrier appointment logos, genuine Google reviews, and community involvement content give the prospect confidence that your agency is established, local, and trustworthy — advantages no national carrier website can match.

  3. They Request a Quote

    The visitor completes your quote request form — coverage type, current situation, renewal date — and submits it. Your agent receives a structured, actionable lead with context to prepare a competitive quote and make the first call a real conversation.

  4. We Keep Your Site Current

    New carrier appointments, updated coverage descriptions, staff bios, blog posts about local risks — just send us a message and it's live, flat monthly fee. Your site stays accurate and active, and your agents stay focused on clients, not web updates.

25+Industries served
90+Lighthouse 90+ performance target
2 wksAvg launch time

Built by a 15-year SEO agency. Trusted by local businesses in 70+ industries.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Essentials

$89/mo

Your 6-page site

Right-sized for solo agents or small agencies establishing their online presence.

  • Your whole 6-page site — every page managed
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →
Most Popular

Growth

$199/mo

Up to 20 pages

Built for independent agencies with multiple agents and several product lines.

  • Up to 20 pages — every page managed
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Premium

$449/mo

Up to 50 pages

For established agencies with commercial lines, specialty coverage, and multi-location presence.

  • Up to 50 pages — every page managed
  • Multi-location + franchise support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Billed monthly (annual optional). Free site build included. See full pricing details →

Frequently asked questions

What should an insurance agency website include?
A high-performing insurance agency website needs individual pages for each coverage line (auto, home, life, commercial), a quote request form with coverage-type routing, agent profiles with license numbers, carrier partner logos, and Google reviews. Local SEO targeting 'insurance agent near me' and '[coverage type] insurance [city]' is the primary driver of new client inquiries. WorkspaceCMS builds and manages all of this for a flat monthly fee.
How do I compete with direct carriers and comparison sites online?
Independent agents compete on two things carriers and comparison sites can't offer: local presence and personalized advice. Your website should highlight these advantages — community involvement, agent profiles with real photos and bios, genuine client reviews, and educational content that demonstrates expertise. On the search side, you win by ranking for specific coverage types in your local market, where national competitors are harder to beat than at a generic 'insurance' level.
How do I generate insurance leads from my website?
Insurance leads from organic search come from ranking for specific coverage and location combinations: 'home insurance agent [city]', 'independent life insurance advisor near me', 'commercial auto insurance [city].' A quote request form that captures coverage type and renewal date gives your agents a warm, context-rich lead. WorkspaceCMS builds the on-page SEO foundation and the conversion form, and keeps your content current with ongoing updates — the technical groundwork for ranking, not a guarantee of it.
Do I need separate pages for each type of insurance I sell?
Yes — and this is one of the most common gaps on agency websites. A single 'services' page won't rank for 'renters insurance [city]' and 'commercial liability insurance [city]' simultaneously. Google ranks pages, not sites. WorkspaceCMS builds dedicated, optimized pages for each of your coverage lines from day one, giving each product line its own shot at ranking for the searches that drive buyers in that category.
What is the AI Visibility Tracker for insurance agencies?
The AI Visibility Tracker is a WorkspaceCMS platform feature that monitors whether your agency appears when someone uses ChatGPT, Claude, Perplexity, or Gemini to ask 'best independent insurance agent in [city]' or 'who should I call for homeowners insurance.' As AI tools become a first stop for professional service research, appearing in these results is a growing source of referral-quality leads. WorkspaceCMS tracks and reports on your AI search presence.
How fast can you launch my insurance agency website?
WorkspaceCMS launches most insurance agency websites within two weeks of onboarding. We gather your coverage lines, agent bios, license numbers, carrier partners, and service territory during a structured intake — then build, optimize, and launch. Ongoing updates (new agent pages, coverage expansions, blog posts) are handled by our team with a 48-hour turnaround.

Agency bolt-ons

Your CMS comes with a 15-year agency behind it.

WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.

SEO Campaigns

Rank for the keywords that bring paying customers.

Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok — wherever your customers scroll.

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Insurance Agencies website built — free?

Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee