Completed Home Portfolio
Portfolio pages for each home, organized by style and location, so buyers see exactly what you build.
Free Website Build on Annual Plans
A Custom Home Builder Website That Closes Seven-Figure Deals
WorkspaceCMS builds a portfolio-first, SEO-optimized site that showcases your best builds and attracts buyers who are ready to break ground.
★ Free AI Visibility Check
When someone asks AI for a home building near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Custom Home Builder build. Explore it, then picture it with your services, your photos, and your words.
Custom Home Builder Demo
Alder & Stone Custom Homes
- Completed home portfolio with interior and exterior photography
- Build process pages — from land selection to walk-through
- Virtual tour integration for model homes
- Homeowner testimonials with real story depth
- Floorplan and model pages with specs
- Financing and lending partner information
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your home building website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Floorplan & Model Pages
Dedicated model pages with specs and upgrade packages let buyers self-qualify before the first call.
Land & Build Process Pages
Step-by-step process pages, from land to walk-through, reduce buyer anxiety and build trust.
Virtual Tour Integration
Video walkthroughs of model homes make buyers far more likely to schedule an in-person visit.
Homeowner Testimonials
Rich story-format testimonials from past homeowners are the social proof that closes seven-figure deals.
Subcontractor Partner Showcase
Highlighting your trade relationships shows buyers you have a vetted team, not the cheapest bid.
Financing & Lending Partners
Pages explaining loan options and the draw schedule make buyers far more likely to commit.
Local SEO for Home Builder Searches
Market-specific SEO targeting 'custom home builder [city]' and community-specific searches you build in.
Platform featureHow home building companies get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Buyer Discovers You During Research
A city-specific search finds your portfolio. They browse your builds and schedule a consultation.
Your Portfolio Stays Current with Every Completion
Send us photos and specs from a finished build, and we'll add and optimize a portfolio page.
Content Nurtures Long Decision Cycles
We build blog posts and process guides that keep you in front of buyers through their 6–18 month decision.
You Build Homes, We Build Your Web Presence
Send us a new floorplan or press mention. We publish it and keep your site performing.
Premium and Ultra
Blog posts drafted for you. You approve every one.
The AI Blog Writer drafts search-optimized posts about your home building company in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.
Home Building
The 5 questions we hear most, answered
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Small custom builders completing 3–10 homes per year who need a professional portfolio site to establish credibility and attract the right buyers in their local market.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Growing custom home builders who want a content-rich site with floorplan pages, process guides, and local SEO that consistently attracts qualified buyers across their build territory.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + a page for each of your locations
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established custom and luxury builders with real money riding on the site: a deep content build, a page for every floorplan, process step, and community you sell, plus the full AI toolkit and community-level SEO.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Take Ultra when every floorplan and community deserves a designed page of its own. Revision rounds are uncapped while that is drawn, and two integrations a quarter cover your CRM, a selections portal, or lender referrals.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
What should a custom home builder website include?
A custom home builder website needs: a professional portfolio of completed homes with strong photography, detailed floorplan or model pages, a clear build process walkthrough, homeowner testimonials, financing information, and your service area. Buyers are making a major financial decision and spending significant time on your site before reaching out. The more depth you offer, the more trust you build before the first call.
How do I showcase my portfolio online?
The most effective builder portfolios organize completed homes by style, size, and price range, with dedicated pages for each project featuring interior photography, exterior shots, and detail images. Including real homeowner quotes on each portfolio page adds social proof at the moment buyers are most engaged. WorkspaceCMS builds and maintains this structure, adding new portfolio pages as you complete homes.
How do I generate home building leads?
Custom home building leads from the web come primarily from Google searches, people looking for 'custom home builder [city]' or 'new home construction near me.' Ranking for those terms requires city-specific SEO pages, a credible and fast-loading portfolio site, and content that matches what buyers research during their long decision cycle. WorkspaceCMS builds all of that in from day one, for one flat monthly platform fee.
How long does it take to build a custom home builder website?
With WorkspaceCMS, most custom builder sites launch within a few business days of onboarding. We handle the design, copywriting, portfolio setup, and SEO configuration. You provide your home photography and project details. The site launches fast, and then we continue improving and expanding it as you complete new builds and enter new markets.
Should I show pricing or floorplans on my site?
Floorplans: yes, always. Buyers want to visualize the homes you build, and floorplan pages with square footage and bedroom counts are among the most visited pages on any builder site. Pricing is more nuanced: many builders prefer to show starting price ranges or price-per-square-foot guidance rather than fixed prices, since custom home costs vary significantly. We can structure your pricing pages however best fits your sales process.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your home building
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when homeowners search for a builder
- Book more projectsTurn website visitors into booked consultations
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real builder site built to book projects
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your Home Building website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee