Free Website Build on Annual Plans

A Roofing Website That Books Jobs While You're on the Roof

WorkspaceCMS builds a fast, Google-optimized roofing site that captures storm leads and showcases your work, fully managed, one flat monthly fee.

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★ Free AI Visibility Check

When someone asks AI for a roofing near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds

See it in action

A real site, live on the web

A real site we designed and built, live on the web. This one is our Roofing build. Explore it, then picture it with your services, your photos, and your words.

Live Demo

Screenshot of Ironclad Roofing Co. website demo

Full-screen view

Roofing Demo

Ironclad Roofing Co.

Storm damage gallery with before/after sliders
Free inspection lead capture form — above the fold
Service area map showing every zip code you cover
Insurance claim assistance landing page
Crew bios with license numbers displayed
Google Reviews feed pulled from your Google Business Profile

⚡ Fast on every deviceBuilt for Google from day oneAccessible by design

Visit the live demo →See all 120+ demos →

90+Lighthouse 90+ performance target

DaysTypical site launch time

Since 2012SEO agency experience behind every site

Built by an SEO agency working since 2012. Trusted by local businesses in 120+ industries.

Built for your industry

Every feature your roofing website needs

WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.

Storm Damage Gallery

Before/after sliders show real storm repair work, the fastest way to convert a lead.

Free Inspection Lead Form

An above-the-fold form captures name, address, and damage type, emailed to you instantly.

Service Area Coverage Map

An interactive map of every city and zip you serve, built to strengthen your local rankings.

Insurance Claim Assistance Page

A dedicated page walks homeowners through the insurance claim process, building trust early.

Financing Options Display

Financing partners shown on every estimate page so sticker shock doesn't kill the deal.

Crew Bios & License Display

Headshots, certifications, and license numbers build trust and back up 'licensed roofer' searches.

Google Reviews Integration

Your latest 5-star Google reviews, pulled live and displayed across key pages.

Local SEO for Map Pack

Geo-targeted, technically sound pages build your local-SEO foundation. Map-pack placement isn't guaranteed.

Platform feature

How roofing businesses get found

SEO and AI readability, built into every plan

Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.

Every plan
SEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
Premium and Ultra
SEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
Add-on campaign, any plan
SEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring

Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.

Compare plans See what a campaign adds

How it works

From signup to live site, we handle the hard parts.

Storm Lead Hits Your Site
A post-hailstorm search finds your site in the map pack, and they fill out your inspection form in seconds.
Run the Site Yourself — Or Just Send a Ticket
Post new job photos yourself in the dashboard, or send us a ticket and we'll get it live.
Your Technical SEO Stays Current
We keep the technical groundwork (page speed, schema, consistent NAP details) current for every zip you serve.
You Focus on the Roof
No fighting with WordPress. Your site runs, ranks, and books jobs while you stay on the roof.

Included vs. add-on

For roofing businesses: the foundation is included, a growth campaign is your call

Included on every plan

The foundation

Every page set up for Google and AI assistants before launch
Titles, descriptions and a sitemap on every page
Speed and health checked every week
Your blog, ready for your first post

Optional

Campaign add-on, 6-month term

The growth campaign

A campaign strategist who plans the work with you
Human-written campaign content and backlinks from respected sites
Technical fixes and rank tracking as the campaign runs

See what a campaign adds Compare plans

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Essentials

$89/mo

Up to 10 pages

100 AI credits a month

about 3 full-length blog posts or 50 SEO rewrites a month

Solo roofers and small crews who need a professional web presence and want to stop losing jobs to competitors with better-looking sites.

Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
AI + SEO-ready structure & optimization
Unlimited managed updates

✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match

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Growth

$199/mo

Up to 25 pages

400 AI credits a month

about 13 full-length blog posts or 200 SEO rewrites a month

Growing roofing companies running 3–10 crews who need storm-season lead capture, service area expansion pages, and a technical SEO foundation built to compete across their market.

Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
Blog + a page for each of your locations
AI-powered content tools + unlimited managed updates

✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match

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Premium

$449/mo

Unlimited pages

1,200 AI credits a month

about 40 full-length blog posts or 600 SEO rewrites a month

For established roofers who treat the site as the main driver of the business: deep content coverage, a page for every service and storm market you chase, plus the full AI toolkit and aggressive local SEO. Commercial and multi-location crews fit here.

Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
Deep content coverage + multi-location support
Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates

✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

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Ultra

$749/mo

Unlimited pages

1,600 AI credits a month

about 53 full-length blog posts or 800 SEO rewrites a month

Ultra suits roofers chasing storm work across several markets. Every service and city gets its own treatment, revision rounds run with no cap while we shape them, and two integrations are set up each quarter for estimating, financing, or call tracking.

Everything in Premium, at Premium's service levels, with no page cap
Choose from 3 homepage mockups before we build, generated from your questionnaire
Unlimited revision rounds, until you approve the design
Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
2 new integrations a quarter, plus a monthly working session with the team

✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Start Ultra →Rather talk first? Book a call →

Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.

Managed platform

When something breaks, you do not go looking for a developer

On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.

What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.

What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.

See exactly what is included

New: lead generation

We host it, we optimize it, and now we help bring the leads in

Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.

An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.

See how lead generation works

Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →

Billed monthly (annual optional). Free site build included. See full pricing details →

AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.

Does a roofing company need a website?

Absolutely. Over 80% of homeowners research contractors online before calling, and most start with a Google search. A professionally built, fast-loading roofing website is the single highest-ROI marketing investment you can make. Without one, you're invisible to the majority of people who need a new roof right now.

What should a roofing website include?

At minimum: a prominent phone number and lead form, before/after project photos, your service area, license and insurance information, and Google reviews. High-performing roofing sites also have dedicated pages for storm damage, insurance claims, and each major service (shingle replacement, flat roofs, gutters). The more specific your pages, the better you rank.

How do I get roofing leads from my website?

Lead generation from a roofing website comes down to three things: ranking in the local map pack so people find you, having a frictionless inspection request form above the fold, and building trust fast with photos, reviews, and license info. WorkspaceCMS builds all three into your site from day one.

How long does it take to build a roofing website?

With WorkspaceCMS, most roofing sites launch within a few business days of onboarding. We handle design, copy, page structure, and SEO setup. You provide your logo, photos if you have them, and basic business info. No back-and-forth with developers, no waiting months for a launch.

Will my roofing company rank on Google?

Yes. SEO is built into our platform, not an add-on. We structure every page with code that helps Google understand your business, keyword targeting, and technical SEO from launch, the on-page local-SEO foundation that supports ranking for 'roofing company near me,' 'roof repair [city],' and storm damage-related searches. Map-pack placement also depends on your Google Business Profile and local competition, so we build the foundation but don’t guarantee specific positions.

How do I show storm damage work on my site?

We build a dedicated storm damage gallery with before/after sliders so visitors can see the transformation from damaged shingles to a finished roof. You can send us new job photos anytime. We upload and caption them for maximum SEO benefit. A well-maintained gallery is one of the highest-converting elements on a roofing website.

SEO Campaigns

Rank for the keywords that bring paying customers.

What’s included

Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.

PPC / Google Ads

Paid search managed by specialists, not generalists.

What’s included

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

What’s included

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok: wherever your customers scroll.

What’s included

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Grow your practice

Guides for growing your roofing

Practical guides to get found on search, book more appointments, and win new patients.

← See all 120+ industries we serve

What does a roofer website cost? →

Ready to get your Roofing website built, free?

Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.

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No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee

A Roofing Website That Books Jobs While You're on the Roof

When someone asks AI for a roofing near them, does your name come up?