Someone searching for a body shop has usually just been through a crash. They are shaken, unsure what their insurer allows and worried about the bill. The shop that calmly explains the next step tends to get the car.
A family-owned collision center site for Columbus: a five-stage insurance claim timeline, a glovebox accident checklist, repair cost ranges and policyholder guides.
Claim Timeline + Accident Checklist. The Kessler demo shows the pattern: a five-stage claim timeline, a glovebox checklist and honest repair ranges.
Body shop demand cannot be created, only captured. Nobody plans a collision, so the work arrives when a driver is rattled, often standing beside a damaged car or sitting at home that evening with a claim number and a lot of questions. What they need first is reassurance and a clear sequence of steps, not a menu of services.
Insurance shapes almost every decision. Many drivers assume their insurer picks the shop, and adjusters often steer them toward a network partner. A shop that explains, accurately and without hostility, that the policyholder chooses where the car is repaired wins customers who would otherwise never have heard of it.
The research window is short but intense. Most people choose a shop within a few days, comparing two or three nearby options by reviews, photos of finished work and how quickly someone answers. Towing availability and rental coordination frequently tip the decision when the car cannot be driven.
Referral sources matter more than in most automotive trades. Insurance agents, dealerships, towing companies and mechanics all send work, and each of them checks the shop's website before recommending it to a client. A professional site with clear claim guidance quietly supports every one of those relationships.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
We publish a calm claim guide for the hours and days after a collision, plus pages for each repair type with real photos of the work. Local pages and the business profile carry the near me searches, and every page offers a photo estimate request and a direct line for tows.
People now ask an assistant whether their insurer can choose the body shop or what diminished value means. Accurate, state-specific guides written in plain language, with no exaggerated legal claims, give those tools a reliable explanation to quote and attach the shop's name to the answer.
Search ads target accident and towing terms within the shop's service area, with call extensions for drivers who cannot wait. The body shop funds the media budget, and we handle bids and reporting. Ads point to the claim guide or estimate page, never a generic home page.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Network programs send drivers to partner shops. Clear guidance on the right to choose is the only way to reach people before the adjuster decides for them.
A visitor has often just been in a crash. Calm design, short forms and a visible phone number matter more here than clever copy.
Every shop claims a perfect match. Before and after photos, certifications and a written warranty are what make the claim believable.
Driving in for an estimate is a chore. Photo estimate requests from a phone remove that step and bring in work that would have gone elsewhere.
Agents and tow operators check a shop online before recommending it. A dated or confusing site quietly costs referrals nobody ever sees.
Hidden damage found during teardown can feel like a surprise bill. Explaining the supplement process up front prevents bad reviews later.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Yes. The estimate request accepts photos from a phone, and they arrive in the dashboard with the claim details so an estimator can reply quickly and decide whether the car needs a tow.
We stick to accurate, neutral explanations of policyholder rights. The goal is to inform drivers, not attack insurers, and the shop approves every guide before it goes live.
No. Rankings are earned over time. We publish the claim guides and repair pages, track which ones produce estimate requests, and rewrite the ones that do not.
They are among the most persuasive things a body shop can publish. We build galleries from your own finished work, organized by repair type, with the customer's permission.
Yes. A short page for agents, dealers and tow operators explains how to send work and what happens next, so partners can recommend the shop with confidence.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
