Program & Class Sign-Up
Each program gets its own clear sign-up path, so owners land on the right one.
Free Website Build on Annual Plans
Puppy Basics and a Serious Behavioral Case Aren't the Same Inquiry
WorkspaceCMS builds sites that route routine class sign-ups one way and serious behavioral cases another, building trust fast.
★ Free AI Visibility Check
When someone asks AI for a dog training near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Pet Grooming build. Explore it, then picture it with your services, your photos, and your words.
Pet Grooming Demo
The Groomed Paw
- Online appointment booking with breed and size selection
- Groomer credentials and certification display
- Breed-specific service gallery with before-and-after photos
- Service packages with transparent pricing
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your dog training website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Trainer Certification Display
Certifications and hands-on experience displayed clearly answer the trust question directly.
Training Philosophy Explainer
A clear explanation of your training philosophy helps owners self-select before booking.
Behavioral-Issue Intake Form
A dedicated intake form for reactivity and aggression routes urgent cases faster.
Class Schedule Display
An always-current class schedule removes the back-and-forth over your next open slot.
Before & After Client Testimonials & Videos
Real video and written testimonials showing a dog's progress build lasting trust.
Group Class vs. Private Session Comparison
A side-by-side comparison helps owners choose the right format without guessing.
Local SEO for "Dog Trainer Near Me" Searches
We build the groundwork to rank on local searches within your training service area.
Platform featureHow dog training businesses get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
Included vs. add-on
For dog training businesses: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Independent trainers launching their first professional website
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Training businesses running group classes and board-and-train programs
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
Established dog training companies with real enrollment at stake: a page for every program, trainer, and market served
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Classes filling and a waitlist building is where this tier starts to pay. Every program, trainer, and market is handled by itself, revision rounds run until the design is settled, and two systems per quarter go in, class scheduling included
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
How do dog owners sign up for a class or consult online?
We build a clear sign-up path for each program (puppy basics, group obedience, board-and-train), plus a separate behavioral-issue intake form for more serious cases. Owners land on the right form the first time, instead of a single generic contact page.
Should trainer certifications be prominently displayed?
Yes. Certifications like CPDT-KA, alongside years of hands-on experience, are one of the strongest trust signals a training website can offer. Owners are trusting you with a family member's behavior and safety, and credentials answer that trust question directly.
How does the site handle serious behavioral cases differently from basic obedience?
We build a dedicated behavioral-issue intake form separate from routine class sign-up, capturing the specific details (history, triggers, severity) that a reactivity or aggression case requires. This lets you respond appropriately and quickly to urgent cases instead of treating every inquiry the same.
What training philosophy info should be included?
A clear explanation of your approach (positive reinforcement, balanced training, or another methodology) helps owners self-select into a program that matches their values before booking. This transparency also reduces mismatched expectations later.
How do dog trainers rank locally?
Local dog training SEO depends on a fast, mobile-friendly website, code that clearly identifies your business type and service area to Google, and consistent signals across your Google Business Profile. We build that technical groundwork for ranking on 'dog trainer near me' searches from day one.
How fast does the site launch?
Most dog training sites on WorkspaceCMS go live within a few business days of sign-up, and any 12-month plan includes the full build at no extra cost. We need your program details, certifications, and class schedule to get started.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your dog training
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when owners search for a dog trainer
- Get more bookingsTurn website visitors into booked sessions and classes
- Win new customersWin new clients with campaigns run by a real team
- See examplesSee a real pet-services site built to book clients
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your Dog Training website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee