Skill-Level Placement / Evaluation Request
A short placement form asks about age and water comfort, pointing parents to the right level before booking.
Free Website Build on Annual Plans
Safety Credentials First. Easy Booking Second. That's What Parents Search For.
A free, Google-optimized website that leads with safety credentials and makes booking effortless, built by an SEO agency working since 2012.
★ Free AI Visibility Check
When someone asks AI for a swim school near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Swim School build. Explore it, then picture it with your services, your photos, and your words.
Swim School Demo
Blue Otter Swim School
- Level progression chart parents can place their child on before booking
- Instructor profiles with certifications, and a free-trial booking form
- Class schedule and tuition laid out without a phone call
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your swim website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Online Lesson Booking by Age/Level
Parents book lessons directly by age and skill level, reducing front-desk calls.
Instructor Certification Display
Prominent certification display addresses parents' top concern: is this instructor qualified.
Safety Curriculum Explainer
A clear water-safety curriculum explainer reassures parents lessons are structured around outcomes.
Class Schedule by Location/Pool
A schedule by location lets parents find sessions convenient to home or school.
Private vs. Group Lesson Comparison
A side-by-side format comparison helps parents choose the right fit and budget.
Parent Testimonials
Testimonials on a child's progress and comfort in the water build trust quickly.
Make-Up Class / Weather Policy Page
A clear make-up and weather policy sets expectations and reduces frustrated calls.
How swim schools get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
We learn your program levels and safety credentials
You share your skill progression, certifications, pool locations, and curriculum, and we lead with the credentials parents want.
We build a site with placement and booking flow
A clear site with a placement request, online booking by age and level, and certification displays.
We launch with local SEO for 'swim lessons near me'
Your site goes live optimized for 'swim lessons near me' and city-specific searches.
Update it yourself, or just send a ticket
Make updates yourself anytime, or submit a quick ticket and it's turned around fast. That's part of every plan, no add-on needed.
Included vs. add-on
For swim schools: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
For single-pool independent swim schools building their first safety-forward website.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
For schools running multiple sessions or locations, ready to grow enrollment through local search.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For swim schools filling every lesson slot: a page per program and neighborhood, plus the full AI toolkit. Multi-facility operators included.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Sessions fill in waves, so we hold a monthly working hour to keep the site ahead of the calendar. Programs, levels, and pools are laid out separately, with two integrations built in each quarter for lesson registration, waitlists, and parent reminders.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
How do parents find the right swim level for their child online?
We build a short placement request form that asks about the child's age and current water comfort, giving parents a recommended starting level before they book, reducing the chance a child ends up in a class that's the wrong fit and gets discouraged.
Can lessons be booked and paid for on the site?
Yes. We integrate your scheduling and payment platform directly into your site so parents can book by age and skill level and pay online, removing the friction of a phone call and making it easy for busy families to commit.
What safety credentials should be displayed?
Instructor certifications like Red Cross Water Safety Instructor training, lifeguard certification, and CPR credentials should be displayed prominently, ideally alongside each instructor's bio. Safety credentials are often the single deciding factor for parents comparing swim schools.
How do swim schools rank locally?
Local ranking comes from a fast, well-structured site with content addressing the specific searches parents run, strong local SEO signals, and an active Google Business Profile. We build all of this at launch, and you can track your rankings anytime in your dashboard, the technical groundwork for visibility, not a guaranteed position.
What happens with weather cancellations (and should that be on the site)?
Yes. A clear weather and make-up class policy should be easy to find on your site, especially for outdoor pools. Parents who understand your cancellation and make-up policy upfront are far less frustrated when a session actually gets rescheduled, and it reduces confused calls to your front desk.
How fast can this launch before a new session?
Most swim school sites launch within a few business days, fast enough to be live and taking bookings before most new session start dates. If you have instructor certifications, your level progression, and pricing ready, we can move even faster. Any 12-month plan includes the free site build.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your swim schools
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when parents search for swim lessons
- Get more enrollmentsTurn website visitors into enrolled students
- Win new studentsWin new families with campaigns run by a real team
- See examplesSee real sites built to fill swim classes
- Agency vs DIYWhy DIY sites rarely rank or enroll, and what to do instead
Ready to get your Swim Schools website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee