Material Type Gallery
A gallery organized by material lets homeowners compare look and feel before a measure.
Free Website Build on Annual Plans
Material Selection Is the Whole Sale. Let Buyers Browse It Online First.
WorkspaceCMS builds your flooring contractor site with a material-gallery-forward design and a local SEO foundation set up at launch by an agency working since 2012.
★ Free AI Visibility Check
When someone asks AI for a flooring contractor near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Flooring Contractor build. Explore it, then picture it with your services, your photos, and your words.
Flooring Contractor Demo
Plankwright Flooring
- Interactive compare-by-room material tool that steers undecided buyers
- Square-foot pricing with installation included, prep itemized separately
- Material detail pages with full spec tables for hardwood, vinyl, tile, carpet
- Room-by-room project case studies with the challenge, solution, and result
- Free in-home measure booking flow above the fold
- Showroom and process pages that sell the material the way a showroom does
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your flooring website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Free In-Home Measure & Quote Form
A form schedules your in-home measure and captures dimensions so the visit is productive.
Room-by-Room Project Showcase
Installed projects organized by room type show how a material looks in a real space.
Sample & Swatch Request
Physical sample requests let undecided homeowners narrow down colors before a full order.
Warranty & Install-Guarantee Display
Clear warranty terms reassure homeowners making a decision they'll live with for a decade.
Financing Options
Financing visibility on quote pages keeps budget concerns from stalling the decision.
Service Area Map
An interactive map with local pages ranking for '[material] installation [city]' searches.
Commercial vs. Residential Split
Separate sections for commercial and residential work, since the two buyers search differently.
How it works
From signup to live site, we handle the hard parts.
We Learn Your Material Lines and Install Capacity
We start by mapping the material lines you carry and your install capacity, so your gallery and measure-request flow reflect exactly what you offer.
We Build a Material-Gallery-Forward Site
Your site launches with a material gallery and a measure-request flow that schedules directly.
We Launch With Local SEO Built In
Geo-targeted pages built to rank for 'flooring contractor near me' and '[material] [city]' from day one.
Update it yourself, or just send a ticket
Update material lines, promotions, or warranty policy yourself anytime, or send us the change and our team makes it for you, on every plan.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Unlimited pages
Independent installers who need a professional, material-forward site with a simple measure-request form.
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Growth
$199/mo
Unlimited pages
Companies running a showroom plus install crews who want a full gallery, samples, and local SEO.
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Premium
$449/mo
Unlimited pages
For companies ready to own their market: a deep content build, plus the AI toolkit and aggressive multi-city SEO.
- Unlimited pages, every page managed
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Ultra
$749/mo
Unlimited pages
Ultra is the right call for a showroom plus install crews. Materials and rooms are each given proper space, revisions are uncapped during design, and two more tools are connected quarterly for measure scheduling, financing, or reviews.
- Everything in Premium, at Premium's service levels
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
See what Ultra includes →Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
How do I show flooring material options online?
We build a gallery organized by material (hardwood, LVP/vinyl, tile, carpet), with room-by-room project photos so homeowners can see how each option actually looks installed, not just as a swatch. It's the core browsing experience on a flooring contractor site.
Can customers request an in-home measure through the site?
Yes. We build your measure-request form to capture rough room dimensions and material interest, so your in-home visit starts productive instead of starting from scratch.
Should sample/swatch requests be built into the site?
If you offer them, yes: letting undecided homeowners request a physical sample directly from the site keeps them engaged with you instead of comparing options across five different showrooms.
How do flooring contractors rank locally?
Ranking for flooring searches requires city and material-specific pages ('hardwood installation [city],' 'LVP flooring [city]'), combined with a well-optimized Google Business Profile and consistent technical SEO. WorkspaceCMS builds that structure in from day one, engineered to hold up over time.
Is financing commonly shown on flooring sites?
For whole-home projects, yes. Flooring is a significant expense homeowners often make once every decade or more, and showing financing options on material and quote pages reduces the hesitation that stalls a decision.
How fast does the site launch?
Most flooring contractor sites on WorkspaceCMS launch within a few business days of onboarding. We handle design, copy, gallery setup, and SEO configuration. You provide your material lines and any project photos you have. Any 12-month plan includes the site build at no extra cost.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your flooring contractors
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when homeowners search for a flooring contractor
- Book more jobsTurn website visitors into booked flooring estimates and jobs
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real trades site built to get found and book jobs
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your Flooring Contractors website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee