Residential vs. Commercial Service Split
Separate sections for homeowners planning a driveway and property managers bidding out a parking lot — each with its own relevant content, since the two buyers search and decide very differently.
Free Website Build — Annual Plans
One Site, Two Buyers: The Homeowner's Driveway and the Property Manager's Lot
Paving customers split into two very different buyer types — residential driveways and commercial parking lots — with different scale and decision processes. WorkspaceCMS builds your paving contractor website to serve both without either one feeling like an afterthought, managed by a 15-year SEO agency. Any 12-month plan includes a free site build, and most sites launch in two weeks.
★ Free AI Visibility Check
When someone asks AI for a paving & asphalt contractors near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds
Free website build included on every plan — build capacity is limited
✦ Always Fresh — free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Roofing Company Demo
Ironclad Roofing Co.
- Storm damage gallery with before/after sliders
- Free inspection lead capture form — above the fold
- Service area map showing every zip code you cover
- Insurance claim assistance landing page
- Crew bios with license numbers displayed
- Google Reviews feed auto-updated
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your paving website needs
WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.
Project Gallery by Type
Photo galleries organized by project — driveways, parking lots, resurfacing and sealcoating — so both buyer types can browse work most relevant to their own project.
Free Estimate Request Form
A request form that captures project type, rough size, and timeline — works for both a single-driveway homeowner and a property manager sourcing a multi-acre lot.
Sealcoating & Maintenance Program Display
A dedicated page promoting sealcoating and ongoing maintenance programs separately from new installation — a recurring-revenue service line worth its own visibility.
Licensing & Insurance Display
Your contractor license and liability insurance shown prominently — paving is a significant, semi-permanent investment, and credentials matter to both residential and commercial buyers.
Before/After Project Gallery
Before/after photo pairs showing cracked, worn asphalt transformed into a smooth, finished surface — persuasive proof for buyers on both the residential and commercial side.
Service Area Map
An interactive map of every city and county you cover, paired with local pages that rank for 'paving contractor near me' and 'asphalt driveway [city]' searches.
Seasonal Scheduling / Weather-Window Messaging
Clear messaging about paving season and weather-dependent scheduling — sets accurate expectations up front and reduces confused calls asking why work can't start immediately.
How it works
From signup to live site — we handle the hard parts.
We Learn Your Residential/Commercial Mix and Service Area
We start by mapping how much of your business is residential driveways versus commercial paving and sealcoating, along with the territory you cover.
We Build a Site Serving Both Buyer Types Clearly
Your site launches with a residential and commercial split, so a homeowner planning a driveway and a property manager bidding a parking lot each land on content built for them.
We Launch With Local SEO Built In
Technical SEO, code that helps Google understand your business, and geo-targeted pages built to rank for 'paving contractor near me' and 'asphalt driveway [city]' from day one.
We Manage It Every Month After
Service area updates, seasonal scheduling changes, new promotions — send us the change and we handle the content. Your site stays current without you touching a CMS.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Your 6-page site
Independent residential paving crews who need a professional site with a simple estimate form to convert local homeowner searches.
- Your whole 6-page site — every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Up to 20 pages
Companies handling both residential and small commercial jobs who want a full residential/commercial split, sealcoating content, and local SEO built to expand their reach.
- Up to 20 pages — every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Up to 50 pages
Commercial paving companies bidding larger contracts who need full content management and aggressive multi-city SEO.
- Up to 50 pages — every page managed
- Multi-location + franchise support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Billed monthly (annual optional). Free site build included. See full pricing details →
Frequently asked questions
How do I show both residential driveway and commercial parking lot work on one site?
We build a clear residential/commercial split, with separate sections and content tailored to each — a homeowner planning a driveway and a property manager bidding a parking lot are looking for very different information, and neither should feel like an afterthought.
Can customers request a free estimate online?
Yes — we build your estimate form to capture project type, rough size, and timeline, working equally well for a single residential driveway or a large commercial paving bid.
Should sealcoating/maintenance programs be promoted separately?
Yes — sealcoating and ongoing maintenance are a recurring-revenue service line distinct from new installation, and giving them their own dedicated page helps them rank and convert independently.
How do paving contractors rank locally?
Ranking for paving searches requires city-specific pages — 'paving contractor near me,' 'asphalt driveway [city]' — combined with a well-optimized Google Business Profile and consistent technical SEO. WorkspaceCMS builds that structure from launch and keeps it current monthly.
Does seasonal availability need to be communicated on the site?
Yes — paving is weather-dependent, and clear messaging about your paving season and scheduling windows sets accurate expectations up front and reduces confused calls during the off-season.
How fast does the site launch?
Most paving contractor websites on WorkspaceCMS launch within two weeks of onboarding. We handle design, copy, page structure, and SEO setup — you provide your residential/commercial mix and service area. Any 12-month plan includes the site build at no extra cost.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Paving & Asphalt Contractors website built — free?
Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee