Brand & Inventory Showcase by Category
Browse inventory by category (road, mountain, electric, kids) before you visit.
Free Website Build on Annual Plans
Riders Research Online Before They Ever Walk Into Your Shop.
Most bike shop sites lack real inventory browsing and repair booking. We build one free. Live in days.
★ Free AI Visibility Check
When someone asks AI for a bicycle shop near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Bike Shop & Repair build. Explore it, then picture it with your services, your photos, and your words.
Bike Shop & Repair Demo
Cog & Cobble Bicycles
- Shop-by-category browsing (road, gravel, commuter, kids), with full spec sheets
- Online service-bay booking with clear prices and turnarounds
- Professional bike-fitting and trade-in flows built in
- Weekend group rides and a working journal to build community
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your bike shop website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Online Repair Appointment Booking
Riders pick a service type and drop-off window online, keeping your bench scheduled.
Service Menu — Tune-Ups, Flat Repairs, Custom Builds
A clear, priced service menu from flat repairs to custom builds, no surprise calls.
Test Ride Scheduling
Let serious buyers reserve a test ride on the bike they're considering.
Gear & Accessories Shop
A shoppable section for helmets, apparel, lights, and accessories.
Group Ride & Event Calendar
A living calendar for shop rides, demo days, and community events.
Brand Partnerships Display
Showcase every bike and component brand you carry, the credibility riders look for.
Trade-In & Used Bike Program
A trade-in and used bike page explaining your process and current inventory.
How it works
From signup to live site, we handle the hard parts.
Learn your brand lineup and service offerings
You walk us through the brands you carry, your service department's capabilities, and your current busy season. We map your site structure around retail and service as two clear paths.
Build a site with inventory browsing and repair booking
We build your category-based inventory showcase, service menu, and online repair booking flow (plus your event calendar and trade-in page), all in your first draft.
Launch with local SEO for "bike shop near me"
Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "bike shop near me" and "bike repair [city]."
Update it yourself, or just send a ticket
New inventory, a group ride, or a seasonal promotion. Update it yourself in your WorkspaceCMS dashboard in minutes. Prefer not to touch it? Send us the change and our team makes it for you, on every plan. Want our team actively managing your inventory and promotions on an ongoing basis? Ask about the managed add-on.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Unlimited pages
Best for independent bike shops establishing their first real online presence.
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Growth
$199/mo
Unlimited pages
Ideal for shops carrying multiple brands with an active, in-demand service department.
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Premium
$449/mo
Unlimited pages
For established bike shops with real service and inventory volume: a page for every category, brand, and market served.
- Unlimited pages, every page managed
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Ultra
$749/mo
Unlimited pages
A full service department and several brands on the floor fill a short site fast. Ultra stops counting revision rounds, sets up two integrations a quarter, and keeps a standing monthly call with the team.
- Everything in Premium, at Premium's service levels
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
See what Ultra includes →Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
Can customers book a repair appointment online?
Yes. We build a repair booking flow directly into your site, riders select the service type, choose a drop-off window, and add notes about the issue. Appointments land in your existing scheduling system or inbox, so your bench stays organized without new software to learn.
Should bike inventory be browsable by brand and category?
It should, and it's one of the highest-impact features a bike shop site can have. We organize your inventory by category (road, mountain, electric, kids) and by brand, so a rider can confirm you carry what they want before they drive over, instead of calling ahead or defaulting to an online-only retailer.
Do bike shops typically list group rides or events?
Shops that build community around group rides, demo days, and shop events tend to see stronger repeat traffic, both to the site and the store. We build a simple event calendar you can update as rides get scheduled, which also gives your site fresh, locally relevant content on an ongoing basis.
How do bike shops rank locally?
Local ranking depends on a mix of technical signals, content, and consistency: there's no single switch to flip, and no one can guarantee a ranking. What we can do is build the technical groundwork for ranking into your site from day one: fast pages, code that tells Google what you sell and where, and local landing content for "bike shop near me" and "bike repair [city]" searches. That foundation is built to hold up, and you can add new local pages yourself anytime from your dashboard.
Is a trade-in program common to feature on a bike shop site?
It's not universal, but it's a strong differentiator when you offer one. Most riders don't know a shop takes trade-ins unless it's stated clearly. We build a dedicated trade-in and used bike page that explains your process and can showcase current used inventory, turning a quiet perk into a visible reason to choose your shop.
How fast does the site launch?
Most bike shop sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). Any 12-month plan includes the full site build at no extra cost. You're not paying a separate setup fee on top of your monthly plan.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your bicycle shops
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when riders search for a bike shop
- Sell more onlineTurn browsers into buyers, service bookings, and store visits
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real shop site built to sell and get found
- Agency vs DIYWhy DIY sites rarely rank or sell, and what to do instead
Ready to get your Bicycle Shops website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee