Build-Your-Routine Section
An interactive routine builder that pairs products by skin type, lifting order value and time on site.
Free Website Build on Annual Plans
A website your beauty brand can actually be proud of.
WorkspaceCMS builds your beauty brand a clean, conversion-ready site for free — showcasing your formulations, ingredients, and results.
★ Free AI Visibility Check
When someone asks AI for a beauty & cosmetic near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site, live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Beauty Brand Demo
Vellum Beauty Co.
- Build-your-routine interactive section with product pairings
- Full product catalog with ingredient transparency panels
- Before/after results gallery with client photography
- Founder story and brand values that drive brand loyalty
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your beauty website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Product Catalog with Ingredient Panels
Product pages show the full ingredient list and efficacy claims, optimized for ingredient-first searches.
Before & After Results Gallery
A results gallery with consent-compliant captions and filterable skin concerns.
Founder Story & Brand Values
An about page that communicates your sourcing philosophy and formulation standards.
Ingredient Sourcing Transparency
Sourcing and ethics pages covering origins, certifications, and sustainability commitments.
Reviews & UGC Integration
We display social proof across product pages and the homepage to convert skeptical buyers.
E-Commerce Integration
Your brand site connects cleanly to Shopify or your store with embedded buy buttons.
Local SEO & Brand Search
Code and content targeting the ingredient and brand searches your ideal customer is already making.
How it works
From signup to live site, we handle the hard parts.
Brand intake & product catalog
Share your product photography, ingredient lists, certifications, and brand guidelines. We map your full catalog and set up the site architecture in the first week.
Story, copy & SEO foundation
Our writers craft your founder story, ingredient pages, and SEO-optimized product descriptions — written to rank for the ingredient and concern searches your buyers use.
Review & approve in staging
You review your full site before it goes live. Request design tweaks, copy changes, or new sections — unlimited revisions until you're proud to share the link.
Launch, then keep shipping content yourself
We go live with full SEO in place. From there, you publish product launches, blog posts, routine guides, and seasonal updates yourself through your WorkspaceCMS dashboard the moment they're ready. Want our team shipping it instead? Support tickets cover one-off swaps, and a done-for-you content add-on keeps it flowing without you lifting a finger.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Unlimited pages
Best for indie beauty founders launching their first brand site.
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Unlimited pages
Ideal for growing beauty brands ready to scale organic discovery.
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Unlimited pages
For established beauty brands with real SKU volume — deepest coverage of every product line and market, plus the full AI toolkit.
- Unlimited pages, every page managed
- Our deepest content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Need full custom design, multi-location rollouts, or custom integrations? See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
What's the best website platform for a beauty brand?
The best setup for most beauty brands is a custom content site (for SEO and brand story) linked to Shopify or a similar platform for checkout. WorkspaceCMS builds the brand and content layer — product pages, ingredient education, founder story, and a technical SEO foundation from launch — so your checkout platform can focus on transactions.
How do I rank my beauty brand on Google?
Beauty SEO is won on ingredient-level and concern-level content — searches like "niacinamide serum for large pores" or "retinol-free anti-aging routine". WorkspaceCMS builds this content layer for you at launch, pairing technically fast pages (Lighthouse 98) with content that matches how your buyers actually search — and gives you the dashboard tools to keep expanding it yourself.
Do I need a separate site from my Shopify beauty store?
Shopify is excellent for checkout but notoriously difficult to rank for editorial and brand searches. A separate content site lets you publish ingredient guides, routine builders, and brand stories that drive organic traffic to your store — traffic you own permanently, not rented through ads.
Can you handle ingredient claim compliance for beauty brands?
Our team has deep experience writing beauty copy that showcases efficacy without crossing into medical or drug-claim territory. We write conversion-focused ingredient descriptions that are compelling, accurate, and FTC-friendly — and we flag anything that needs your review.
How do I showcase before and after photos on my beauty website?
We build a dedicated results gallery with filterable skin concerns, consent-compliant captions, and proper disclaimers. The gallery is structured for SEO so searches like "[brand] before after results" surface your site, not a third-party review platform.
How quickly can my beauty brand website launch?
Most beauty brand sites launch within a few business days of your brand intake. Any 12-month plan includes the full site build at no extra cost — you pay your flat monthly fee and we handle everything from first draft to go-live.
Will you write product descriptions for my entire beauty catalog?
Yes, at launch — every product page in your initial catalog is written by our team, optimized for your target ingredient and concern keywords, and formatted consistently across your catalog. As you launch new SKUs afterward, publish new product pages yourself in your WorkspaceCMS dashboard the moment they're ready, or send us the copy via support ticket and we'll format and publish the pages for you — ongoing copywriting is available as a Campaign add-on.
Agency bolt-ons
Your CMS comes with a 15+ year agency behind it.
Your CMS is the foundation — bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on 15+ years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your beauty & cosmetics
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when shoppers search for products like yours
- Sell more onlineTurn browsers into buyers with product discovery that converts
- Win new customersReach beauty shoppers who've never heard of your brand yet
- See examplesClick through a real beauty storefront built to get found and sell
- Agency vs DIYWhy DIY beauty storefronts rarely rank or sell — and the better path
Ready to get your Beauty & Cosmetics website built, free?
Annual plan includes a free semi-custom website build — 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee