Build-Your-Routine Section
An interactive routine builder that pairs products by skin type, lifting order value and time on site.
Free Website Build on Annual Plans
A website your beauty brand can actually be proud of.
WorkspaceCMS builds your beauty brand a clean, conversion-ready site for free, showcasing your formulations, ingredients, and results.
★ Free AI Visibility Check
When someone asks AI for a beauty & cosmetic near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Beauty & Cosmetics build. Explore it, then picture it with your services, your photos, and your words.
Beauty & Cosmetics Demo
Vellum Beauty Co.
- Build-your-routine interactive section with product pairings
- Full product catalog with ingredient transparency panels
- Before/after results gallery with client photography
- Founder story and brand values that drive brand loyalty
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
New eCommerce plans
Selling online? We design, build and manage your beauty storefront.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
- eCommerce Launch$499/mo
- eCommerce Growth$799/mo
- eCommerce Scale$1,299/mo
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Vellum Beauty Co. is a demo store built on WorkspaceCMS.
Built for your industry
Every feature your beauty website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Product Catalog with Ingredient Panels
Product pages show the full ingredient list and efficacy claims, optimized for ingredient-first searches.
Before & After Results Gallery
A results gallery with consent-compliant captions and filterable skin concerns.
Founder Story & Brand Values
An about page that communicates your sourcing philosophy and formulation standards.
Ingredient Sourcing Transparency
Sourcing and ethics pages covering origins, certifications, and sustainability commitments.
Reviews & UGC Integration
We display social proof across product pages and the homepage to convert skeptical buyers.
E-Commerce Integration
Your brand site connects cleanly to Shopify or your store with embedded buy buttons.
Local SEO & Brand Search
Code and content targeting the ingredient and brand searches your ideal customer is already making.
How beauty brands get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Brand intake & product catalog
Share your product photography, ingredient lists, certifications, and brand guidelines. We map your full catalog and set up the site architecture in the first week.
Story, copy & SEO foundation
Our writers craft your founder story, ingredient pages, and SEO-optimized product descriptions, written to rank for the ingredient and concern searches your buyers use.
Review & approve in staging
You review your full site before it goes live. Request design tweaks, copy changes, or new sections, unlimited revisions until you're proud to share the link.
Launch, then keep shipping content yourself
We go live with full SEO in place. From there, you publish product launches, blog posts, routine guides, and seasonal updates yourself through your WorkspaceCMS dashboard the moment they're ready. Want our team shipping it instead? Support tickets cover one-off swaps, and a done-for-you content add-on keeps it flowing without you lifting a finger.
Premium and Ultra
Blog posts drafted for you. You approve every one.
The AI Blog Writer drafts search-optimized posts about your beauty brand in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.
Beauty
The 5 questions we hear most, answered
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Selling online? The product catalog, shopping cart, and checkout in our demo run on a Shopify or BigCommerce store behind a storefront we build. Stores have their own plans, from $499/mo, separate from the service plans below: we design, build and manage the storefront, and your store keeps checkout and payments. A store built from scratch or a platform migration is quoted after a call. See the store plans →
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Best for indie beauty founders launching their first brand site.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Ideal for growing beauty brands ready to scale organic discovery.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + a page for each of your locations
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established beauty brands with real SKU volume: deep coverage of every product line and market, plus the full AI toolkit.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Built for beauty teams with a crowded shelf and a strict brand book. Revision rounds are not counted while the look is settled, and two more tools go in each quarter, a reviews platform and a loyalty program among them.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
What's the best website platform for a beauty brand?
The best setup for most beauty brands is a custom content site (for SEO and brand story) linked to Shopify or a similar platform for checkout. WorkspaceCMS builds the brand and content layer (product pages, ingredient education, founder story, and a technical SEO foundation from launch), so your checkout platform can focus on transactions.
How do I rank my beauty brand on Google?
Beauty SEO is won on ingredient-level and concern-level content: searches like "niacinamide serum for large pores" or "retinol-free anti-aging routine". WorkspaceCMS builds this content layer for you at launch, pairing technically fast pages (Lighthouse 98) with content that matches how your buyers actually search, and gives you the dashboard tools to keep expanding it yourself.
Do I need a separate site from my Shopify beauty store?
Shopify is excellent for checkout but notoriously difficult to rank for editorial and brand searches. A separate content site lets you publish ingredient guides, routine builders, and brand stories that drive organic traffic to your store, traffic you own permanently, not rented through ads.
Can you handle ingredient claim compliance for beauty brands?
Our team has deep experience writing beauty copy that showcases efficacy without crossing into medical or drug-claim territory. We write conversion-focused ingredient descriptions that are compelling, accurate, and FTC-friendly, and we flag anything that needs your review.
How do I showcase before and after photos on my beauty website?
We build a dedicated results gallery with filterable skin concerns, consent-compliant captions, and proper disclaimers. The gallery is structured for SEO so searches like "[brand] before after results" surface your site, not a third-party review platform.
How quickly can my beauty brand website launch?
Most beauty brand sites launch within a few business days of your brand intake. Any 12-month plan includes the full site build at no extra cost. You pay your flat monthly fee and we handle everything from first draft to go-live.
Will you write product descriptions for my entire beauty catalog?
Yes, at launch. Every product page in your initial catalog is written by our team, optimized for your target ingredient and concern keywords, and formatted consistently across your catalog. As you launch new SKUs afterward, publish new product pages yourself in your WorkspaceCMS dashboard the moment they're ready, or send us the copy via support ticket and we'll format and publish the pages for you. Ongoing copywriting is available as a Campaign add-on.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your beauty & cosmetics
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when shoppers search for products like yours
- Sell more onlineTurn browsers into buyers with product discovery that converts
- Win new customersReach beauty shoppers who've never heard of your brand yet
- See examplesClick through a real beauty storefront built to get found and sell
- Agency vs DIYWhy DIY beauty storefronts rarely rank or sell, and the better path
Ready to get your Beauty & Cosmetics website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee