Build-Your-Routine Section
An interactive routine builder that guides visitors through product pairings by skin type or concern — increasing average order value and time on site.
Free Website Build — Annual Plans
A website your beauty brand can actually be proud of.
Generic Shopify themes and bloated beauty templates don't tell your brand's story — they bury it. WorkspaceCMS builds clean, conversion-ready sites for beauty founders that showcase formulations, ingredients, and results while ranking on Google from day one.
Free website build included with every annual plan — limited build slots open
Claim yours →See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Beauty Brand Demo
Vellum Beauty Co.
- Build-your-routine interactive section with product pairings
- Full product catalog with ingredient transparency panels
- Before/after results gallery with client photography
- Founder story and brand values that drive brand loyalty
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your beauty website needs
Workspace CMS ships with tools built specifically for local businesses — not bolt-on plugins.
Product Catalog with Ingredient Panels
Every product page shows the full INCI list, hero ingredient callouts, and efficacy claims formatted for credibility — and optimized for ingredient-first searches.
Before & After Results Gallery
A dedicated results section that showcases client transformations with proper formatting, consent-compliant captions, and filterable skin concerns.
Founder Story & Brand Values
A beautifully crafted about page that communicates your sourcing philosophy, formulation standards, and the "why" behind your brand — the content that turns a first buyer into a repeat customer.
Ingredient Sourcing Transparency
Dedicated sourcing and ethics pages covering your ingredient origins, certifications (organic, cruelty-free, vegan), and sustainability commitments — essential for modern beauty consumers.
Reviews & UGC Integration
We integrate your review platform and display social proof strategically across product pages and the homepage — the trust layer that converts skeptical first-time buyers.
E-Commerce Integration
Your brand site connects cleanly to your Shopify or other e-commerce store with embedded buy buttons and collection CTAs — no duplicate inventory management.
Local SEO & Brand Search
Schema markup and content targeting searches like "[brand] skincare review", "clean beauty brand [city]", and hero ingredient searches that your ideal customer is already making.
How it works
From signup to live site — we handle the hard parts.
Brand intake & product catalog
Share your product photography, ingredient lists, certifications, and brand guidelines. We map your full catalog and set up the site architecture in the first week.
Story, copy & SEO foundation
Our writers craft your founder story, ingredient pages, and SEO-optimized product descriptions — written to rank for the ingredient and concern searches your buyers use.
Review & approve in staging
You review your full site before it goes live. Request design tweaks, copy changes, or new sections — unlimited revisions until you're proud to share the link.
Launch and grow month over month
We go live with full SEO in place, then keep shipping new content: product launches, blog posts, routine guides, and seasonal updates — all included in your plan.
Simple, flat pricing
Flat pricing. No agency games.
No contracts. No setup fees. Cancel anytime.
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration — these are custom-scoped projects, not included in the standard CMS plans below. Our plans cover your managed CMS, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote — the plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Up to 3 pages
Best for indie beauty founders launching their first brand site.
- 3 fully-managed pages
- SEO-ready page structure & optimization
- Monthly content updates
✓ Free 3-page build with annual plan
Sign up — Essentials Annual →Most Popular
Growth
$199/mo
Up to 20 pages
Ideal for growing beauty brands ready to scale organic discovery.
- 20 fully-managed pages
- Blog + local landing pages
- AI-powered content tools
✓ Free 5-page build with annual plan
Sign up — Growth Annual →Premium
$449/mo
Up to 50 pages
For multi-SKU brands or those launching in retail who need a full content engine.
- 50 fully-managed pages
- Multi-location + franchise support
- AI SEO automation + white-glove ops
✓ Free 10-page build with annual plan
Sign up — Premium Annual →Annual pricing shown. Monthly plans available at slightly higher rate. See full pricing details →
Frequently asked questions
What's the best website platform for a beauty brand?
The best setup for most beauty brands is a custom content site (for SEO and brand story) linked to Shopify or a similar platform for checkout. WorkspaceCMS handles the brand and content layer — product pages, ingredient education, founder story, and ongoing SEO — so your checkout platform can focus on transactions.
How do I rank my beauty brand on Google?
Beauty SEO is won on ingredient-level and concern-level content — searches like "niacinamide serum for large pores" or "retinol-free anti-aging routine". WorkspaceCMS builds and maintains this content layer for you, pairing technically fast pages (Lighthouse 98) with content that matches how your buyers actually search.
Do I need a separate site from my Shopify beauty store?
Shopify is excellent for checkout but notoriously difficult to rank for editorial and brand searches. A separate content site lets you publish ingredient guides, routine builders, and brand stories that drive organic traffic to your store — traffic you own permanently, not rented through ads.
Can you handle ingredient claim compliance for beauty brands?
Our team has deep experience writing beauty copy that showcases efficacy without crossing into medical or drug-claim territory. We write conversion-focused ingredient descriptions that are compelling, accurate, and FTC-friendly — and we flag anything that needs your review.
How do I showcase before and after photos on my beauty website?
We build a dedicated results gallery with filterable skin concerns, consent-compliant captions, and proper disclaimers. The gallery is structured for SEO so searches like "[brand] before after results" surface your site, not a third-party review platform.
How quickly can my beauty brand website launch?
Most beauty brand sites launch within two weeks of your brand intake. Annual plans include the full custom build at no extra cost — you pay your flat monthly fee and we handle everything from first draft to go-live.
Will you write product descriptions for my entire beauty catalog?
Yes. Every product page is written by our team, optimized for your target ingredient and concern keywords, and formatted consistently across your catalog. As you launch new SKUs, just submit the product details and we publish the page — no extra charge.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Beauty & Cosmetics website built — free?
Annual plan includes a free 5-page website build. Limited slots open.
No contracts · No setup fees · Cancel anytime