Curated Product Categories
Categories organized by occasion and by brand or maker — birthday, wedding, hostess gifts — so shoppers can browse the way they actually think about gift-giving, not a flat product grid.
Free Website Build — Annual Plans
A Curated Shop Deserves a Site That Feels Curated Too.
Gift shop customers are shopping for a moment — a birthday, a wedding, a holiday — and they want to browse something that feels personal, not a generic storefront template. Most boutique websites undersell what makes the shop special. WorkspaceCMS builds you a visually curated site that showcases your product mix and local makers, and launches in two weeks, managed by a 15-year SEO agency. Any 12-month plan includes the full site build at no extra cost.
★ Free AI Visibility Check
When someone asks AI for a boutique & gift shops near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds
Free website build included on every plan — build capacity is limited
✦ Always Fresh — free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Fine Jewelry & Bespoke Demo
Aurelia Atelier
- Bespoke commission process pages with multi-step inquiry
- Collection catalog with high-resolution imagery
- Stone and metal selection guide for custom clients
- Appointment booking for in-store consultations
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your gift shop website needs
WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.
Online Shop with Local Pickup Option
A shoppable site with a local pickup option built in — giving last-minute gift shoppers a fast, reliable way to buy online and grab it same day.
Gift-Wrapping & Personalization Display
A dedicated section showcasing your gift-wrapping and personalization options — a small detail that's often the real reason a customer chooses a boutique over a big-box retailer.
Gift Registry & Wish-List Feature
A registry or wish-list feature for weddings, showers, and birthdays — keeping gift-givers organized and giving your shop a recurring reason to stay top of mind for life's big occasions.
Local Maker & Artisan Spotlight Content
Dedicated spotlight content for the local makers and artisans carried in your shop — a story that big-box retailers can't tell and that builds real loyalty with shoppers who care where things come from.
Seasonal Collection Drops
Pre-built collection pages we refresh as your seasonal inventory changes — holiday, spring, back-to-school — so your site always reflects what's currently in the shop.
Gift Card Purchase
Online gift card purchase built directly into your site — an easy answer for the shopper who can't decide, and a reliable revenue channel during peak gifting seasons.
Email List Sign-Up for New Arrivals
A simple, well-placed sign-up flow that captures shoppers who want to hear about new arrivals first — building a list you own, not one you're renting from a social platform.
How it works
From signup to live site — we handle the hard parts.
Learn your product categories and local-maker partnerships
You share your product mix, the local makers and brands you carry, and your seasonal rhythm. We map a site structure that reflects how your shop is actually curated.
Build a visually curated shop site
We build your occasion-based categories, maker spotlight content, gift registry, and online shop with local pickup — designed to feel like your boutique, not a template.
Launch with local SEO for "gift shop near me"
Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "gift shop near me" and "[city] boutique."
Manage ongoing — seasonal collections, new arrivals, and maker features
As your collection changes or a new maker joins your shelves, send it our way — we handle the updates as part of your flat monthly plan.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration — these are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote — the plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Your 6-page site
Best for independent boutiques establishing their first curated online presence.
- Your whole 6-page site — every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Up to 20 pages
Ideal for shops running an active online store alongside the physical location.
- Up to 20 pages — every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Up to 50 pages
For multi-location boutique and gift shop brands managing several storefronts.
- Up to 50 pages — every page managed
- Multi-location + franchise support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Billed monthly (annual optional). Free site build included. See full pricing details →
Frequently asked questions
Can customers shop online with local pickup?
Yes. We build a shoppable site with a local pickup option so customers can buy online and grab their gift the same day — ideal for the last-minute shopper who still wants the personal touch of picking it up in person.
Should the site highlight local makers and artisans carried in the shop?
It should — this is one of the strongest differentiators an independent boutique has over big-box retail. We build spotlight content for the local makers and artisans you carry, giving shoppers a reason to buy from you specifically, not just wherever is convenient.
Is gift-wrapping or personalization commonly offered?
It's common among boutiques and it's exactly the kind of detail that gets buried without a dedicated page. We build a clear gift-wrapping and personalization section so shoppers know the option exists before they even reach checkout.
How do boutique gift shops rank locally?
Local ranking depends on technical signals, content, and consistency working together — nobody can promise a specific ranking. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you sell and where, and local content targeting searches like "gift shop near me" and "[city] boutique."
How does the site handle seasonal collection changes?
We build pre-structured collection pages that we refresh as your inventory shifts through the year — holiday, spring, back-to-school. You send the new products or photos; we handle publishing so your site always reflects what's currently on your shelves.
How fast does the site launch?
Most boutique and gift shop sites launch within two weeks of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). Any 12-month plan includes the full site build at no extra cost.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Boutique & Gift Shops website built — free?
Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee