Curated Product Categories
Browse by occasion (birthday, wedding, hostess gifts), the way shoppers actually think.
Free Website Build on Annual Plans
A Curated Shop Deserves a Site That Feels Curated Too.
Gift shop customers want a personal browsing experience, not a generic storefront template. We build that free.
★ Free AI Visibility Check
When someone asks AI for a boutique & gift shop near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Fine Jewelry & Bespoke build. Explore it, then picture it with your services, your photos, and your words.
Fine Jewelry & Bespoke Demo
Aurelia Atelier
- Bespoke commission process pages with multi-step inquiry
- Collection catalog with high-resolution imagery
- Stone and metal selection guide for custom clients
- Appointment booking for in-store consultations
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your gift shop website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Online Shop with Local Pickup Option
Shop online with local pickup for fast, same-day gifting.
Gift-Wrapping & Personalization Display
Showcase your gift-wrapping and personalization options up front.
Gift Registry & Wish-List Feature
A registry or wish-list feature for weddings, showers, and birthdays.
Local Maker & Artisan Spotlight Content
Spotlight content for the local makers and artisans your shop carries.
Seasonal Collection Drops
Pre-built collection pages refreshed as your seasonal inventory changes.
Gift Card Purchase
Online gift card purchase built directly into your site.
Email List Sign-Up for New Arrivals
A sign-up flow that captures shoppers wanting new-arrival alerts.
How gift shops get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Learn your product categories and local-maker partnerships
You share your product mix, the local makers and brands you carry, and your seasonal rhythm. We map a site structure that reflects how your shop is actually curated.
Build a visually curated shop site
We build your occasion-based categories, maker spotlight content, gift registry, and online shop with local pickup, designed to feel like your boutique, not a template.
Launch with local SEO for "gift shop near me"
Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "gift shop near me" and "[city] boutique."
Update it yourself, or just send a ticket
A new seasonal collection, a fresh arrival, or a new maker joining your shelves. Update it yourself in your WorkspaceCMS dashboard in minutes. Don't want to touch it? Send us the change and we make it for you, included on every plan. Want our team actively featuring your collections and makers on an ongoing basis? Ask about the managed add-on.
Premium and Ultra
Blog posts drafted for you. You approve every one.
The AI Blog Writer drafts search-optimized posts about your gift shop in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.
Gift Shop
The 5 questions we hear most, answered
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Best for independent boutiques establishing their first curated online presence.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Ideal for shops running an active online store alongside the physical location.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established boutiques with real order volume: a page for every category, brand, and market served, plus the full AI toolkit.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Curation is the whole pitch, so the design gets reworked as often as it needs, with no ceiling on revision rounds. Two more tools are connected each quarter, a loyalty program or a reviews platform say, and the team meets you monthly.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
Can customers shop online with local pickup?
Yes. We build a shoppable site with a local pickup option so customers can buy online and grab their gift the same day, ideal for the last-minute shopper who still wants the personal touch of picking it up in person.
Should the site highlight local makers and artisans carried in the shop?
It should. This is one of the strongest differentiators an independent boutique has over big-box retail. We build spotlight content for the local makers and artisans you carry, giving shoppers a reason to buy from you specifically, not just wherever is convenient.
Is gift-wrapping or personalization commonly offered?
It's common among boutiques and it's exactly the kind of detail that gets buried without a dedicated page. We build a clear gift-wrapping and personalization section so shoppers know the option exists before they even reach checkout.
How do boutique gift shops rank locally?
Local ranking depends on technical signals, content, and consistency working together. Nobody can promise a specific ranking. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you sell and where, and local content targeting searches like "gift shop near me" and "[city] boutique."
How does the site handle seasonal collection changes?
We build pre-structured collection pages that we refresh as your inventory shifts through the year: holiday, spring, back-to-school. You send the new products or photos; we handle publishing so your site always reflects what's currently on your shelves.
How fast does the site launch?
Most boutique and gift shop sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). Any 12-month plan includes the full site build at no extra cost.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your boutique & gift shops
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when shoppers search for gifts you sell
- Sell more onlineTurn browsers into online orders and in-store visits
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real boutique site built to get found and sell
- Agency vs DIYWhy DIY sites rarely rank or sell, and what to do instead
Ready to get your Boutique & Gift Shops website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee