VIN-Verified Fitment Display
A fitment catalog by year, make, and model, so buyers know instantly whether parts fit their build.
Free Website Build on Annual Plans
The performance brand your customers actually search for.
WorkspaceCMS builds your auto parts brand a conversion-ready site for free, built for fitment searches and showcasing customer builds.
★ Free AI Visibility Check
When someone asks AI for a performance auto part near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Performance Auto Parts build. Explore it, then picture it with your services, your photos, and your words.
Performance Auto Parts Demo
Apex Performance
- VIN-verified fitment catalog display by vehicle make/model
- Product catalog organized by category and application
- Customer build gallery — show car and track builds
- B2C and B2B account options displayed clearly
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
New eCommerce plans
Selling online? We design, build and manage your auto parts storefront.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
- eCommerce Launch$499/mo
- eCommerce Growth$799/mo
- eCommerce Scale$1,299/mo
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Apex Performance is a demo store built on WorkspaceCMS.
Built for your industry
Every feature your auto parts website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Product Catalog by Vehicle Application
Your parts catalog organized by application category with cross-referenced vehicle compatibility.
Installation Guide Pages
Per-product installation pages that reduce support tickets and build pre-purchase confidence.
Brand & Manufacturer Partner Logos
A partners section showcasing the brands you carry, a credibility signal for buyers.
Customer Build Gallery
A build gallery of real customer vehicles running your parts, your best marketing asset.
Track & Competition Results
Race results, dyno figures, and competition records that turn skeptics into buyers.
B2C & B2B Account Options
Structured wholesale and trade sections that run alongside retail without confusing either audience.
Local SEO & Brand Search
Code and content targeting the fitment and part searches your buyer makes right before they buy.
How auto parts stores get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Catalog intake & fitment structure
Share your product catalog, supported vehicle list, and brand assets. We structure your catalog architecture by vehicle application and set up fitment pages in week one.
Brand story & technical copy
Our team writes your brand story, product descriptions, installation guides, and SEO content, using the technical language performance buyers respect and search engines reward.
Review in staging & approve
Preview every category, every product page, and every technical document before launch. Performance buyers are detail-oriented. We build pages that hold up to that scrutiny.
Launch, built to rank, and ready to grow
Your site goes live with fitment and product details Google can read, and local SEO in place. New part pages, new vehicle applications, and new build gallery submissions are yours to publish anytime through your WorkspaceCMS dashboard, the second a new build comes in. Prefer to hand it off? A support ticket covers one-off swaps, or the managed content add-on keeps it current for you.
Premium and Ultra
Blog posts drafted for you. You approve every one.
The AI Blog Writer drafts search-optimized posts about your auto parts store in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.
Auto Parts
The 5 questions we hear most, answered
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Selling online? The product catalog, shopping cart, and checkout in our demo run on a Shopify or BigCommerce store behind a storefront we build. Stores have their own plans, from $499/mo, separate from the service plans below: we design, build and manage the storefront, and your store keeps checkout and payments. A store built from scratch or a platform migration is quoted after a call. See the store plans →
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Best for specialty parts brands building their first branded web presence.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Ideal for performance brands scaling their catalog and organic search footprint.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + a page for each of your locations
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For serious performance parts sellers with real fitment volume: a page for every brand, make, and market, plus the full AI toolkit.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Fitment ranges sprawl across brands, makes, and markets, and Ultra gives every one of them room. Design revisions are uncapped, two integrations are booked per quarter for catalog data, fitment lookup, or distributor feeds, and we meet monthly to set the roadmap.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
What's the best website platform for a performance auto parts brand?
Performance parts brands need a platform that can handle large catalogs organized by vehicle fitment, publish technical documentation, and rank for highly specific part-and-vehicle searches. WorkspaceCMS builds all of this: catalog structure, fitment pages, installation guides, and the SEO foundation, as a flat-fee platform without a dev team.
How do I rank my auto parts website on Google?
Performance parts SEO is driven by fitment-specific content: searches like "cat-back exhaust for 2023 WRX" or "coilovers for E46 BMW track use". We build fitment pages, application notes, and installation guides that capture these long-tail searches, combined with fast, technically clean pages that Google trusts.
Do I need a website separate from my eBay or Amazon store?
Yes. eBay and Amazon own your customer relationship. You have no SEO, no brand story, and no way to capture repeat buyers off-platform. A brand website gives you the SEO foundation and brand recognition that turns marketplace browsers into direct customers who search for you by name.
How do I show vehicle fitment on my parts website?
We structure your catalog with year/make/model landing pages and cross-referenced compatibility data that lets buyers quickly confirm their vehicle is supported. This is the number one conversion barrier for performance parts buyers, and we solve it in the catalog architecture, not with a third-party fitment widget that breaks on mobile.
Can I show track results and dyno figures on my parts website?
Absolutely, and you should. We build dedicated performance proof pages featuring your track results, dyno figures, and competition records tied to specific products. These pages rank for motorsport-adjacent searches and are some of the highest-converting content a performance brand can publish.
How do I build a wholesale or B2B section for my auto parts brand?
We design a separate trade/wholesale section that clearly communicates your dealer pricing structure, minimum order quantities, lead times, and account application process, without mixing the B2B experience into your retail customer journey.
How fast can a performance auto parts website launch?
Most auto parts brand sites are live within a few business days of completing catalog intake. If your catalog is large, we'll prioritize your best-selling vehicle applications first and expand from there. Any 12-month plan includes the full site build at no extra cost.
Can you handle installation guides and technical documentation?
Yes. We build per-product installation pages that include tool requirements, torque specs, step-by-step instructions, and notes on common mistakes, structured for readability and optimized for "how to install [part]" searches that drive pre-purchase confidence.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your performance auto parts
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when enthusiasts search for performance parts
- Sell more onlineTurn parts shoppers into buyers, not bounces
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real performance-parts store built to get found and sell
- Agency vs DIYWhy DIY stores rarely rank or sell, and what to do instead
Ready to get your Performance Auto Parts website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee