VIN-Verified Fitment Display
A fitment catalog by year, make, and model, so buyers know instantly whether parts fit their build.
Free Website Build on Annual Plans
The performance brand your customers actually search for.
WorkspaceCMS builds your auto parts brand a conversion-ready site for free, built for fitment searches and showcasing customer builds.
★ Free AI Visibility Check
When someone asks AI for a performance auto part near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site, live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Automotive Parts Demo
Apex Performance
- VIN-verified fitment catalog display by vehicle make/model
- Product catalog organized by category and application
- Customer build gallery — show car and track builds
- B2C and B2B account options displayed clearly
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your auto parts website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Product Catalog by Vehicle Application
Your parts catalog organized by application category with cross-referenced vehicle compatibility.
Installation Guide Pages
Per-product installation pages that reduce support tickets and build pre-purchase confidence.
Brand & Manufacturer Partner Logos
A partners section showcasing the brands you carry — a credibility signal for buyers.
Customer Build Gallery
A build gallery of real customer vehicles running your parts — your best marketing asset.
Track & Competition Results
Race results, dyno figures, and competition records that turn skeptics into buyers.
B2C & B2B Account Options
Structured wholesale and trade sections that run alongside retail without confusing either audience.
Local SEO & Brand Search
Code and content targeting the fitment and part searches your buyer makes right before they buy.
How it works
From signup to live site, we handle the hard parts.
Catalog intake & fitment structure
Share your product catalog, supported vehicle list, and brand assets. We structure your catalog architecture by vehicle application and set up fitment pages in week one.
Brand story & technical copy
Our team writes your brand story, product descriptions, installation guides, and SEO content — using the technical language performance buyers respect and search engines reward.
Review in staging & approve
Preview every category, every product page, and every technical document before launch. Performance buyers are detail-oriented — we build pages that hold up to that scrutiny.
Launch, built to rank, and ready to grow
Your site goes live with fitment and product details Google can read, and local SEO in place. New part pages, new vehicle applications, and new build gallery submissions are yours to publish anytime through your WorkspaceCMS dashboard — the second a new build comes in. Prefer to hand it off? A support ticket covers one-off swaps, or the managed content add-on keeps it current for you.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Unlimited pages
Best for specialty parts brands building their first branded web presence.
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Unlimited pages
Ideal for performance brands scaling their catalog and organic search footprint.
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Unlimited pages
For serious performance parts sellers with real fitment volume — a page for every brand, make, and market, plus the full AI toolkit.
- Unlimited pages, every page managed
- Our deepest content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Need full custom design, multi-location rollouts, or custom integrations? See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
What's the best website platform for a performance auto parts brand?
Performance parts brands need a platform that can handle large catalogs organized by vehicle fitment, publish technical documentation, and rank for highly specific part-and-vehicle searches. WorkspaceCMS builds all of this — catalog structure, fitment pages, installation guides, and the SEO foundation — as a flat-fee platform without a dev team.
How do I rank my auto parts website on Google?
Performance parts SEO is driven by fitment-specific content — searches like "cat-back exhaust for 2023 WRX" or "coilovers for E46 BMW track use". We build fitment pages, application notes, and installation guides that capture these long-tail searches, combined with fast, technically clean pages that Google trusts.
Do I need a website separate from my eBay or Amazon store?
Yes. eBay and Amazon own your customer relationship — you have no SEO, no brand story, and no way to capture repeat buyers off-platform. A brand website gives you the SEO foundation and brand recognition that turns marketplace browsers into direct customers who search for you by name.
How do I show vehicle fitment on my parts website?
We structure your catalog with year/make/model landing pages and cross-referenced compatibility data that lets buyers quickly confirm their vehicle is supported. This is the number one conversion barrier for performance parts buyers — and we solve it in the catalog architecture, not with a third-party fitment widget that breaks on mobile.
Can I show track results and dyno figures on my parts website?
Absolutely — and you should. We build dedicated performance proof pages featuring your track results, dyno figures, and competition records tied to specific products. These pages rank for motorsport-adjacent searches and are some of the highest-converting content a performance brand can publish.
How do I build a wholesale or B2B section for my auto parts brand?
We design a separate trade/wholesale section that clearly communicates your dealer pricing structure, minimum order quantities, lead times, and account application process — without mixing the B2B experience into your retail customer journey.
How fast can a performance auto parts website launch?
Most auto parts brand sites are live within a few business days of completing catalog intake. If your catalog is large, we'll prioritize your best-selling vehicle applications first and expand from there. Any 12-month plan includes the full site build at no extra cost.
Can you handle installation guides and technical documentation?
Yes. We build per-product installation pages that include tool requirements, torque specs, step-by-step instructions, and notes on common mistakes — structured for readability and optimized for "how to install [part]" searches that drive pre-purchase confidence.
Agency bolt-ons
Your CMS comes with a 15+ year agency behind it.
Your CMS is the foundation — bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on 15+ years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your performance auto parts
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when enthusiasts search for performance parts
- Sell more onlineTurn parts shoppers into buyers, not bounces
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real performance-parts store built to get found and sell
- Agency vs DIYWhy DIY stores rarely rank or sell — and what to do instead
Ready to get your Performance Auto Parts website built, free?
Annual plan includes a free semi-custom website build — 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee