VIN-Verified Fitment Display
A fitment catalog structured by vehicle year, make, and model — so buyers immediately know whether your parts fit their build. This is the primary reason performance parts buyers leave a site without converting.
Free Website Build — Annual Plans
The performance brand your customers actually search for.
Most aftermarket parts brands have a catalog, not a website — no brand story, no build gallery, no SEO, and no way for a buyer searching their make and model to find you. WorkspaceCMS builds performance auto brands a site that ranks for fitment searches, showcases customer builds, and works for both street buyers and track-day regulars.
★ Free AI Visibility Check
When someone asks AI for a performance auto parts near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds
Free website build included on every plan — build capacity is limited
✦ Always Fresh — free visual redesign at your 24-month anniversary, on every plan.
See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Automotive Parts Demo
Apex Performance
- VIN-verified fitment catalog display by vehicle make/model
- Product catalog organized by category and application
- Customer build gallery — show car and track builds
- B2C and B2B account options displayed clearly
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your auto parts website needs
WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.
Product Catalog by Vehicle Application
Your full parts catalog organized by application category — suspension, exhaust, forced induction, brakes — with cross-referenced vehicle compatibility that helps buyers shop confidently.
Installation Guide Pages
Dedicated installation and technical documentation pages per product that reduce support tickets, increase buyer confidence pre-purchase, and rank for "how to install [part] on [vehicle]" searches.
Brand & Manufacturer Partner Logos
A structured partners section showcasing the brands you carry or manufacture for — the credibility signal that tells buyers you're the real deal, not a gray-market reseller.
Customer Build Gallery
A community-facing build gallery showing real customer vehicles running your parts — street builds, show cars, and track-day setups that turn your buyers into your best marketing asset.
Track & Competition Results
Race results, dyno figures, and competition records associated with your parts — the performance proof that turns a skeptical gearhead into a buyer who's already decided before they check out.
B2C & B2B Account Options
Clearly structured wholesale and trade account sections — shop pricing, lead times, and account inquiry flows — so your distribution business runs alongside your direct retail without confusing either audience.
Local SEO & Brand Search
Code that helps Google understand your store, Google Business integration, and content targeting searches like "performance parts [city]", "[brand name] [vehicle model] parts", and "[part category] for [make model]" — the searches your buyer makes right before they buy.
How it works
From signup to live site — we handle the hard parts.
Catalog intake & fitment structure
Share your product catalog, supported vehicle list, and brand assets. We structure your catalog architecture by vehicle application and set up fitment pages in week one.
Brand story & technical copy
Our team writes your brand story, product descriptions, installation guides, and SEO content — using the technical language performance buyers respect and search engines reward.
Review in staging & approve
Preview every category, every product page, and every technical document before launch. Performance buyers are detail-oriented — we build pages that hold up to that scrutiny.
Launch, built to rank, and keep building
Your site goes live with fitment and product details Google can read, and local SEO in place. New part pages, new vehicle applications, and new build gallery submissions ship as they come in — all on your flat monthly plan.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration — these are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote — the plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Your 6-page site
Best for specialty parts brands building their first branded web presence.
- Your whole 6-page site — every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Growth
$199/mo
Up to 20 pages
Ideal for performance brands scaling their catalog and organic search footprint.
- Up to 20 pages — every page managed
- Blog + local landing pages
- AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Premium
$449/mo
Up to 50 pages
For established performance brands with large catalogs, B2B wholesale, and track sponsorship programs.
- Up to 50 pages — every page managed
- Multi-location + franchise support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Billed monthly (annual optional). Free site build included. See full pricing details →
Frequently asked questions
What's the best website platform for a performance auto parts brand?
Performance parts brands need a platform that can handle large catalogs organized by vehicle fitment, publish technical documentation, and rank for highly specific part-and-vehicle searches. WorkspaceCMS manages all of this — catalog structure, fitment pages, installation guides, and ongoing SEO — as a flat-fee service without a dev team.
How do I rank my auto parts website on Google?
Performance parts SEO is driven by fitment-specific content — searches like "cat-back exhaust for 2023 WRX" or "coilovers for E46 BMW track use". We build fitment pages, application notes, and installation guides that capture these long-tail searches, combined with fast, technically clean pages that Google trusts.
Do I need a website separate from my eBay or Amazon store?
Yes. eBay and Amazon own your customer relationship — you have no SEO, no brand story, and no way to capture repeat buyers off-platform. A brand website gives you the SEO foundation and brand recognition that turns marketplace browsers into direct customers who search for you by name.
How do I show vehicle fitment on my parts website?
We structure your catalog with year/make/model landing pages and cross-referenced compatibility data that lets buyers quickly confirm their vehicle is supported. This is the number one conversion barrier for performance parts buyers — and we solve it in the catalog architecture, not with a third-party fitment widget that breaks on mobile.
Can I show track results and dyno figures on my parts website?
Absolutely — and you should. We build dedicated performance proof pages featuring your track results, dyno figures, and competition records tied to specific products. These pages rank for motorsport-adjacent searches and are some of the highest-converting content a performance brand can publish.
How do I build a wholesale or B2B section for my auto parts brand?
We design a separate trade/wholesale section that clearly communicates your dealer pricing structure, minimum order quantities, lead times, and account application process — without mixing the B2B experience into your retail customer journey.
How fast can a performance auto parts website launch?
Most auto parts brand sites are live within two weeks of completing catalog intake. If your catalog is large, we'll prioritize your best-selling vehicle applications first and expand from there. Any 12-month plan includes the full site build at no extra cost.
Can you handle installation guides and technical documentation?
Yes. We build per-product installation pages that include tool requirements, torque specs, step-by-step instructions, and notes on common mistakes — structured for readability and optimized for "how to install [part]" searches that drive pre-purchase confidence.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Performance Auto Parts website built — free?
Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee