Editorial Lookbook
Full-bleed seasonal lookbooks that showcase your collection as a story, updated with every drop.
Free Website Build on Annual Plans
Your brand deserves a site as sharp as your collection.
WorkspaceCMS builds your fashion brand a custom, conversion-ready site for free, then helps you grow with SEO and AI visibility.
★ Free AI Visibility Check
When someone asks AI for a fashion & apparel near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Fashion & Apparel build. Explore it, then picture it with your services, your photos, and your words.
Fashion & Apparel Demo
Marlowe & Vale
- Editorial lookbook with seasonal collection pages
- Product catalog with rich PDPs and size guides
- Brand story & founder page that converts browsers into loyalists
- Built-in Shopify CTA integration — no dev work required
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
New eCommerce plans
Selling online? We design, build and manage your fashion storefront.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
- eCommerce Launch$499/mo
- eCommerce Growth$799/mo
- eCommerce Scale$1,299/mo
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Marlowe & Vale is a demo store built on WorkspaceCMS.
Built for your industry
Every feature your fashion website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Product Catalog with Rich PDPs
Conversion- and SEO-optimized product pages with styled photography and detail callouts.
Atelier & Bespoke Order Inquiry
A dedicated inquiry flow that qualifies bespoke clients and keeps custom orders organized.
Collection Drops & New Arrivals
Publish new collections yourself in minutes from your WorkspaceCMS dashboard.
Size Guide & Returns Policy
On-brand size charts and returns copy that cut support emails and build confidence.
Brand Story & Founder Page
An about page that connects your origin story to your aesthetic, not corporate boilerplate.
E-Commerce Integration (Shopify CTA)
We embed your Shopify buy buttons so checkout stays where your inventory lives.
Local SEO & Brand Search
Code and content optimized for brand and boutique searches, so that traffic is actually yours.
How fashion brands get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Brand intake & catalog setup
You share your brand assets, photography, and product catalog. We configure your site structure, collection pages, and PDPs in the first week.
Brand story & editorial copy
Our team writes your about page, lookbook copy, and SEO-optimized product descriptions, voice-matched to your brand so it sounds like you, not a content mill.
Review & approve your site
You get a staging preview before we go live. Request copy tweaks, image swaps, or layout adjustments, unlimited until you love it.
Launch, built to rank, and ready to grow
Your site goes live fully optimized. You publish new collections and seasonal updates the moment they're ready, right from your WorkspaceCMS dashboard. Want it off your plate instead? Send a support ticket for a one-off swap, or ask about the done-for-you content add-on.
Included vs. add-on
For fashion brands: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Selling online? The product catalog, shopping cart, and checkout in our demo run on a Shopify or BigCommerce store behind a storefront we build. Stores have their own plans, from $499/mo, separate from the service plans below: we design, build and manage the storefront, and your store keeps checkout and payments. A store built from scratch or a platform migration is quoted after a call. See the store plans →
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Best for emerging labels launching their first branded site.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Ideal for established brands ready to own their organic search.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + a page for each of your locations
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established labels with real order volume: a page for every collection, category, and market served.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Step up when the label runs many collections at once. Nothing caps the design revisions while the art direction is agreed, and every quarter two more systems get wired in, from product data feeds to your email and SMS marketing.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
Do I need a separate website if I already have a Shopify store?
Yes, and it's one of the highest-leverage moves you can make. Your Shopify store is your checkout engine; a branded site is your marketing hub. Google almost never ranks Shopify storefronts for editorial or brand searches. A separate site lets you publish lookbooks, brand stories, and SEO content that drives organic traffic directly to your store.
What's the best website platform for a fashion brand?
For most fashion brands, a custom CMS site paired with Shopify for checkout is the winning stack. WorkspaceCMS builds the brand and content layer (editorial pages, lookbooks, SEO) while your Shopify store handles inventory and transactions. You get the look of a $50K agency build without the retainer.
How do I rank my fashion brand on Google?
Ranking requires three things: fast, mobile-optimized pages (Lighthouse 90+), code that tells Google about your products and brand, and consistent editorial content like lookbooks and collection guides that attract links. WorkspaceCMS ships your site technically clean with all three in place at launch, then puts the dashboard tools in your hands to keep publishing lookbooks and collection guides yourself, the fastest way to keep momentum. Prefer to hand it off? Add done-for-you content and let our team keep shipping it for you.
Can you match the editorial style of my existing brand?
Absolutely. Our intake process captures your brand guidelines, photography style, tone of voice, and competitive references. Every word and layout decision is made with your aesthetic in mind. We write to match your brand, not a generic fashion template.
How fast can my fashion brand website launch?
Most clients are live within a few business days of completing their brand intake. If you already have photography and a product catalog ready, we can move faster. Any 12-month plan includes your full site build at no extra cost.
Will my site work with my existing Shopify store?
Yes. We embed Shopify buy buttons, link directly to product pages, and integrate collection CTAs so your brand site and your Shopify store work as a unified experience. No platform migration required.
What happens when I launch a new collection?
Publish the new collection page, update the lookbook, and refresh the new-arrivals section yourself in your WorkspaceCMS dashboard, no developer required, live in minutes. If you'd rather hand it off, a support ticket covers a one-off update, or our managed content add-on keeps seasonal publishing running for you all season long.
Do you handle fashion brand SEO ongoing?
Your site launches with the full technical SEO foundation in place: fast pages, structured data, and internal linking. From there, you can keep publishing editorial content and refreshing keyword targeting yourself through your WorkspaceCMS dashboard, or add an SEO Campaign for our team to keep driving that work on an ongoing basis. Ranking results depend on many factors, but the technical foundation, the part actually within anyone's control, is built right the first time.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your fashion & apparel
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when shoppers search for what you sell
- Sell more onlineTurn browsers into buyers on your storefront
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real fashion site built to get found and sell
- Agency vs DIYWhy DIY sites rarely rank or sell, and what to do instead
Ready to get your Fashion & Apparel website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee