How do families request an evaluation online?+
We build a structured evaluation request form that captures the patient's age, primary area of concern, and how they heard about you (physician referral, school, self-referral) — giving your intake team enough context to schedule the right type of evaluation without extended phone screening.
What's the difference between speech therapy and occupational therapy (should the site explain it)?+
Yes, and clearly. Broadly, speech therapy addresses communication, language, and swallowing, while occupational therapy addresses fine motor skills, sensory processing, and daily living activities. Many families aren't sure which their child needs — a clear, plain-language explainer page helps them self-identify and reduces confused first calls.
Does insurance/school referral info belong on the homepage?+
A short summary belongs prominently — insurance acceptance and whether you work with school districts or IEP teams are top-of-mind questions for most families. Full detail can live on a dedicated page, but burying this information forces families to call just to find out if therapy is accessible to them.
What should therapist bio pages include?+
Credentials (CCC-SLP, OTR/L, and any specialty certifications), the populations and conditions they specialize in, their treatment approach, and a personal note that helps families feel a connection before the first visit. Specific, detailed bios also help you rank for specialty-specific searches like 'pediatric feeding therapist [city]'.
How do therapy clinics rank locally?+
Local ranking comes from a well-structured site with individual pages for each service and specialty, strong local SEO signals, and an active Google Business Profile. We build all of this at launch and monitor your rankings monthly — the technical groundwork for visibility, not a guarantee of a specific position.
How long does site launch take?+
Most speech and occupational therapy clinic sites launch in under two weeks. If you have therapist credentials, a service list, and insurance information ready, we move quickly. Starting from scratch is fine too — we handle copywriting and design, all included on any 12-month plan, which also includes the free site build.