Free Website Build — Annual Plans

Every Eye Exam Starts With a Search. Make Sure They Find You.

Patients looking for an eye doctor search online first — and most choose the practice whose website loads fastest, looks most professional, and makes booking easiest. WorkspaceCMS builds and manages optometry websites designed to convert 'eye doctor near me' searches into booked exams and optical sales. Managed by a 15-year SEO agency, free site build with any 12-month plans, live in two weeks.

★ Free AI Visibility Check

When someone asks AI for a optometry practices near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds

See it in action

A real site — live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo
Screenshot of ClearView Eye Care & Optical website demo

Optometry Practice Demo

ClearView Eye Care & Optical

  • Online exam booking with insurance selection and appointment type
  • Frame and lens selection guide with optical department showcase
  • Contact lens ordering and renewal request flow
  • Doctor bios with clinical credentials and specialty areas
Performance 98SEO 100Accessibility 97

Built for your industry

Every feature your optometry website needs

WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.

Online Exam Booking

Patients book comprehensive eye exams, contact lens fittings, and medical eye visits directly from your site — selecting their insurance plan, appointment type, and preferred doctor. Fewer front-desk calls, more exams on the schedule.

Platform feature

Local SEO for 'Eye Doctor Near Me'

We optimize your site for the appointment-driven searches that fill optometry schedules — 'eye doctor near me', 'glasses exam [city]', 'contact lens fitting [neighborhood]' — with code that helps Google understand your practice, location content, and Google Business Profile alignment.

Platform feature

Service & Specialty Pages

Individual pages for comprehensive eye exams, contact lens services, pediatric eye care, diabetic eye exams, dry eye treatment, and vision therapy help you rank for specific searches and explain your full scope of care to prospective patients.

Doctor Bios with Clinical Credentials

Detailed doctor profiles covering optometry degree, residency, fellowship training, specialty certifications, and areas of clinical interest build the professional credibility that makes a patient choose your practice over a national optical chain.

Optical Department Showcase

A curated presentation of your frame selection — brand highlights, price ranges, and fitting services — communicates the retail experience patients can expect and helps you compete with online eyewear retailers on the value of in-person service.

Contact Lens Renewal Requests

An online contact lens renewal request form keeps existing patients engaged with your practice between exams — reducing the chance they reorder lenses from a third-party website and lose their connection to your optical department.

Patient Reviews & Google Integration

We surface your Google reviews and featured patient testimonials prominently — so every prospective patient who lands on your site sees social proof from real patients before they decide whether to book.

AI Blog Writer for Eye Health Content

Regular content on eye health — back-to-school eye exams, blue light and screen time, glaucoma and diabetes risk, contact lens hygiene — is built and optimized to be found in search, and keeps patients engaged with your practice between annual visits.

Analytics & Ranking Dashboard

Monthly plain-language reports on your local search rankings, exam booking traffic, and site performance — so you know which pages are filling your schedule and which opportunities remain untapped.

25+industries served
90+Lighthouse 90+ performance target
2 wksavg launch time

Built by a 15-year SEO agency. Trusted by local businesses in 70+ industries.

How it works

From signup to live site — we handle the hard parts.

  1. We learn your practice and service mix

    You tell us your clinical specialties, your insurance panels, your optical department brands, and the exam types you want to grow. We build a content structure that targets the right searches and speaks to the patients most valuable to your practice.

  2. We build your optometry website

    Our team designs a clean, professional site with exam booking, service pages, doctor bios, an optical showcase, and patient reviews. When someone searching for an eye doctor lands on your site, they see a practice they want to trust with their vision.

  3. We launch with appointment-driving SEO

    Your site goes live optimized for the searches that fill exam books — 'eye doctor near me', 'contact lens fitting [city]', 'pediatric eye care [neighborhood]' — built to be found by local patients actively looking for an optometrist.

  4. We manage every update ongoing

    New doctor joining the practice? Adding dry eye therapy or vision therapy? New frame brands in the optical? Send us the details and we handle the update — copy written, SEO maintained, formatted and live within days.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Essentials

$89/mo

Your 6-page site

For independent optometrists and small practices building their first professional website and local search presence.

  • Your whole 6-page site — every page managed
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →
Most Popular

Growth

$199/mo

Up to 20 pages

For established optometry practices ready to compete for high-volume local search terms and grow exam volume.

  • Up to 20 pages — every page managed
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Premium

$449/mo

Up to 50 pages

For multi-location eye care groups and optical chains needing coordinated SEO and content across all practices.

  • Up to 50 pages — every page managed
  • Multi-location + franchise support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Billed monthly (annual optional). Free site build included. See full pricing details →

Frequently asked questions

Do optometry practices need a website to get new patients?
Yes — and a properly optimized one. Patients searching for an eye doctor compare practices based on what they see online before ever picking up the phone. A slow, generic, or hard-to-navigate website loses new patients to the practice down the street with a better online presence. Your website is your primary new patient acquisition tool, especially for capturing 'near me' searches.
What should an optometry website include?
Online exam booking, doctor bios with credentials, service pages for each exam type and specialty service you offer, insurance accepted information, patient reviews, and an optical department showcase. High-performing optometry sites also include patient education content on eye health topics — built to be found in search and to keep existing patients engaged with your practice between annual visits.
How do I get my optometry practice to rank for 'eye doctor near me'?
Ranking for 'eye doctor near me' requires a fast, well-structured website with proper local SEO signals, an active Google Business Profile, and service pages optimized for the specific exam types and conditions you treat. WorkspaceCMS builds the website and content at launch — and your dashboard surfaces read-only Google Search Console and Analytics data (traffic, top queries and pages) so you always know where you stand.
Can I sell contacts or glasses through my optometry website?
We can build a contact lens renewal request flow and optical department showcase that drives patients back to your practice. For full e-commerce transactions, we integrate with platforms like Eyefinity or ABB Optical where applicable. The primary goal is to keep patients engaged with your practice rather than drifting to third-party online eyewear retailers.
How long does it take to build an optometry website?
Most optometry practice sites launch in under two weeks from intake. If you have doctor headshots, credential lists, and a list of services and accepted insurance plans ready, we move quickly. Any 12-month plan includes a free site build — so there's no upfront design cost beyond the flat monthly management fee.
Should I list my accepted insurance plans on my optometry website?
Absolutely — insurance acceptance is one of the top factors patients use to filter optometry providers. Listing your plans clearly reduces 'do you take my insurance?' calls, pre-qualifies patients before they book, and improves your search visibility for terms like 'VSP optometrist [city]' or 'EyeMed eye doctor near me'. It's one of the simplest high-value additions to any eye care website.

Agency bolt-ons

Your CMS comes with a 15-year agency behind it.

WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.

SEO Campaigns

Rank for the keywords that bring paying customers.

Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok — wherever your customers scroll.

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Optometry Practices website built — free?

Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee