Free Website Build — Annual Plans

Every Eye Exam Starts With a Search. Make Sure They Find You.

Patients looking for an eye doctor search online first — and most choose the practice whose website loads fastest, looks most professional, and makes booking easiest. Workspace CMS builds and manages optometry websites designed to convert 'eye doctor near me' searches into booked exams and optical sales. Managed by a 15-year SEO agency, free build with annual plans, live in two weeks.

See it in action

A real site — live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo

Optometry Practice Demo

ClearView Eye Care & Optical

  • Online exam booking with insurance selection and appointment type
  • Frame and lens selection guide with optical department showcase
  • Contact lens ordering and renewal request flow
  • Doctor bios with clinical credentials and specialty areas
Performance 98SEO 100Accessibility 97

Built for your industry

Every feature your optometry website needs

Workspace CMS ships with tools built specifically for local businesses — not bolt-on plugins.

Online Exam Booking

Patients book comprehensive eye exams, contact lens fittings, and medical eye visits directly from your site — selecting their insurance plan, appointment type, and preferred doctor. Fewer front-desk calls, more exams on the schedule.

Platform feature

Local SEO for 'Eye Doctor Near Me'

We optimize your site for the appointment-driven searches that fill optometry schedules — 'eye doctor near me', 'glasses exam [city]', 'contact lens fitting [neighborhood]' — with schema markup, location content, and Google Business Profile alignment.

Platform feature

Service & Specialty Pages

Individual pages for comprehensive eye exams, contact lens services, pediatric eye care, diabetic eye exams, dry eye treatment, and vision therapy help you rank for specific searches and explain your full scope of care to prospective patients.

Doctor Bios with Clinical Credentials

Detailed doctor profiles covering optometry degree, residency, fellowship training, specialty certifications, and areas of clinical interest build the professional credibility that makes a patient choose your practice over a national optical chain.

Optical Department Showcase

A curated presentation of your frame selection — brand highlights, price ranges, and fitting services — communicates the retail experience patients can expect and helps you compete with online eyewear retailers on the value of in-person service.

Contact Lens Renewal Requests

An online contact lens renewal request form keeps existing patients engaged with your practice between exams — reducing the chance they reorder lenses from a third-party website and lose their connection to your optical department.

Patient Reviews & Google Integration

We surface your Google reviews and featured patient testimonials prominently — so every prospective patient who lands on your site sees social proof from real patients before they decide whether to book.

AI Blog Writer for Eye Health Content

Regular content on eye health — back-to-school eye exams, blue light and screen time, glaucoma and diabetes risk, contact lens hygiene — builds your authority in search and keeps patients engaged with your practice between annual visits.

Analytics & Ranking Dashboard

Monthly plain-language reports on your local search rankings, exam booking traffic, and site performance — so you know which pages are filling your schedule and which opportunities remain untapped.

25+industries served
98avg Lighthouse score
2 wksavg launch time

Built by a 15-year SEO agency. Trusted by local businesses in 25+ industries.

How it works

From signup to live site — we handle the hard parts.

  1. We learn your practice and service mix

    You tell us your clinical specialties, your insurance panels, your optical department brands, and the exam types you want to grow. We build a content structure that targets the right searches and speaks to the patients most valuable to your practice.

  2. We build your optometry website

    Our team designs a clean, professional site with exam booking, service pages, doctor bios, an optical showcase, and patient reviews. When someone searching for an eye doctor lands on your site, they see a practice they want to trust with their vision.

  3. We launch with appointment-driving SEO

    Your site goes live optimized for the searches that fill exam books — 'eye doctor near me', 'contact lens fitting [city]', 'pediatric eye care [neighborhood]'. Local patients actively looking for an optometrist find you first.

  4. We manage every update ongoing

    New doctor joining the practice? Adding dry eye therapy or vision therapy? New frame brands in the optical? Send us the details and we handle the update — copy written, SEO maintained, formatted and live within days.

Simple, flat pricing

Flat pricing. No agency games.

No contracts. No setup fees. Cancel anytime.

Essentials

$89/mo

Up to 3 pages

For independent optometrists and small practices building their first professional website and local search presence.

  • 3 fully-managed pages
  • SEO-ready page structure & optimization
  • Monthly content updates
✓ Free 3-page build with annual plan
Sign up — Essentials Annual →
Most Popular

Growth

$199/mo

Up to 20 pages

For established optometry practices ready to compete for high-volume local search terms and grow exam volume.

  • 20 fully-managed pages
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 5-page build with annual plan
Sign up — Growth Annual →

Premium

$449/mo

Up to 50 pages

For multi-location eye care groups and optical chains needing coordinated SEO and content across all practices.

  • 50 fully-managed pages
  • Multi-location + franchise support
  • AI SEO automation + white-glove ops
✓ Free 10-page build with annual plan
Sign up — Premium Annual →

Annual pricing shown. Monthly plans available at slightly higher rate. See full pricing details →

Frequently asked questions

Do optometry practices need a website to get new patients?
Yes — and a properly optimized one. Patients searching for an eye doctor compare practices based on what they see online before ever picking up the phone. A slow, generic, or hard-to-navigate website loses new patients to the practice down the street with a better online presence. Your website is your primary new patient acquisition tool, especially for capturing 'near me' searches.
What should an optometry website include?
Online exam booking, doctor bios with credentials, service pages for each exam type and specialty service you offer, insurance accepted information, patient reviews, and an optical department showcase. High-performing optometry sites also include patient education content on eye health topics — which ranks in search and keeps existing patients engaged with your practice between annual visits.
How do I get my optometry practice to rank for 'eye doctor near me'?
Ranking for 'eye doctor near me' requires a fast, well-structured website with proper local SEO signals, a well-managed Google Business Profile, and service pages optimized for the specific exam types and conditions you treat. Workspace CMS handles all three — and monitors your rankings monthly to keep you ahead as the competitive landscape in your market shifts.
Can I sell contacts or glasses through my optometry website?
We can build a contact lens renewal request flow and optical department showcase that drives patients back to your practice. For full e-commerce transactions, we integrate with platforms like Eyefinity or ABB Optical where applicable. The primary goal is to keep patients engaged with your practice rather than drifting to third-party online eyewear retailers.
How long does it take to build an optometry website?
Most optometry practice sites launch in under two weeks from intake. If you have doctor headshots, credential lists, and a list of services and accepted insurance plans ready, we move quickly. Annual plans include a free website build — so there's no upfront design cost beyond the flat monthly management fee.
Should I list my accepted insurance plans on my optometry website?
Absolutely — insurance acceptance is one of the top factors patients use to filter optometry providers. Listing your plans clearly reduces 'do you take my insurance?' calls, pre-qualifies patients before they book, and improves your search visibility for terms like 'VSP optometrist [city]' or 'EyeMed eye doctor near me'. It's one of the simplest high-value additions to any eye care website.

Agency bolt-ons

Your CMS comes with a 15-year agency behind it.

WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.

SEO Campaigns

Rank for the keywords that bring paying customers.

Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok — wherever your customers scroll.

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Optometry Practices website built — free?

Annual plan includes a free 5-page website build. Limited slots open.

No contracts · No setup fees · Cancel anytime