Inventory Display Pages
Clean inventory pages by make, model, and price, structured so Google indexes your stock.
Free Website Build on Annual Plans
Buyers Research Online Before They Visit the Lot. Win Them There First.
WorkspaceCMS builds your dealership a fast, conversion-ready site for free, with inventory pages, trust signals, and local search coverage.
★ Free AI Visibility Check
When someone asks AI for a used car dealership near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Used Car Dealership build. Explore it, then picture it with your services, your photos, and your words.
Used Car Dealership Demo
Clearfield Motors
- Inventory display pages organized by make, model, and price range
- Financing information and credit application overview
- Trade-in value inquiry and vehicle appraisal flow
- Trust signal section — dealer history, certifications, and reviews
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
New eCommerce plans
Selling online? We design, build and manage your used car storefront.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
- eCommerce Launch$499/mo
- eCommerce Growth$799/mo
- eCommerce Scale$1,299/mo
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Apex Performance is a demo store built on WorkspaceCMS.
Built for your industry
Every feature your used car website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Financing Information & Credit Overview
A financing section explaining lending partners and credit tiers, before a buyer steps on the lot.
Trade-In Inquiry & Appraisal Flow
A trade-in request page that captures vehicle condition upfront, filtering serious sellers.
Trust Signals & Dealer Story
An about page telling your dealership's history and community tenure.
Local SEO & Make/Model Targeting
Content and code targeting local and make/model searches, so buyers find you first.
Certified Pre-Owned & Inspection Pages
Pages explaining your inspection process and warranty options build buyer confidence.
AI Visibility Tracker
We monitor how your dealership appears in ChatGPT, Claude, Perplexity, and Gemini answers.
WorkspaceCMS Inventory Content Updates
As inventory turns, we update your listings so your site stays current and accurate.
On every plan
Built to be found on Google and in AI answers
The site for your used car dealership launches with the on-page SEO and AI visibility work already done, so people searching for “used car dealer near me” can find you and assistants like ChatGPT can read and recommend you.
used car dealer near me
yourbusiness.com
Your Used Car Dealership
What we offer, what it costs and how to reach us, explained clearly on every page.
AI answer
For “used car dealer near me”, Your Used Car Dealership is a good place to start. Its site explains what it offers and how to get in touch.
How it works
From signup to live site, we handle the hard parts.
Dealership intake & inventory structure
You share your current inventory, financing partners, and dealer story. We structure your site around the makes, models, and price ranges your lot specializes in, matching the way your buyers actually search.
Trust content, local SEO & vehicle pages
Our team writes your dealer story, financing overview, inspection process page, and vehicle category landing pages, targeting the specific local searches that drive walk-ins and inquiry calls.
Review in staging & approve
Preview every page before launch. Adjust inventory presentation, add a new financing partner, update your inspection page, unlimited revisions until the site reflects how you'd want a serious buyer to see you.
Launch and capture buyers before the lot visit
Your site goes live with full local SEO and the code Google reads in place. Keep inventory pages current and publish new content as your lot evolves yourself in your WorkspaceCMS dashboard, as fast as your lot turns over. Prefer to hand it off? A support ticket covers one-off updates, or the managed content add-on keeps it current for you.
Included vs. add-on
For used car dealerships: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Selling online? The product catalog, shopping cart, and checkout in our demo run on a Shopify or BigCommerce store behind a storefront we build. Stores have their own plans, from $499/mo, separate from the service plans below: we design, build and manage the storefront, and your store keeps checkout and payments. A store built from scratch or a platform migration is quoted after a call. See the store plans →
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Best for independent dealers establishing a professional online presence.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Ideal for mid-size lots ready to compete for organic search against listing sites.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + a page for each of your locations
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established dealerships with real inventory turn and financing on the line: a page for every make, model, and market served.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- Up to 10 location landing pages, built for you, for the cities or service areas you want to be found in
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Big lots take Ultra because every make, model, and town you sell into can be given its own treatment. Nothing limits the design revisions, and two more systems are wired in quarterly, inventory feeds and analytics included.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- Up to 25 location landing pages, built for you, for the cities or service areas you want to be found in
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
How do I rank my used car dealership on Google?
Used car dealer SEO is driven by a combination of local search ('used cars near me'), make/model searches ('used Honda CRV [city]'), and intent-based queries ('reliable used trucks under $20k [city]'). WorkspaceCMS builds all three content layers: local search signals, individual make/model landing pages, and financing/trust content that ranks for research-phase queries. Built by an SEO agency working since 2012, we know how automotive buyers search at every stage of the process.
How do independent dealers compete with Carvana and CarGurus online?
National platforms win on scale, but they lose on local trust and specific inventory searches. Your advantage is local presence, personal service, and in-person test drives, and your website should lead with all three. WorkspaceCMS builds dealer sites with local SEO content and trust signals that help you surface for searches the big platforms can't serve: neighborhood-specific queries, specific used vehicle configurations, and 'local used car dealer [city]' searches where proximity and reputation matter most.
What should a used car dealer website include?
A high-performing dealer site needs inventory display pages organized by make and model, a financing overview that addresses credit questions, a trade-in inquiry flow, an about page that tells your dealer story, and local SEO content targeting the searches your buyers make. Most independent dealer sites are outdated templates with none of these elements, and that's why buyers are finding you on CarGurus instead of your own site.
Should a used car dealer website show financing options?
Absolutely. Financing questions are the second most common reason a buyer contacts a dealership, and answering them on your website before the call converts more serious inquiries. WorkspaceCMS builds a financing section that explains your lending relationships, addresses credit tiers, and links to a credit application flow, turning financing curiosity into a scheduled appointment.
How do I get more trade-in leads from my dealership website?
Trade-in leads are one of the highest-value inquiry types for a used car dealer because they often convert into a purchase. We build a dedicated trade-in page with a structured vehicle information form (year, make, model, mileage, condition) that captures enough detail for your team to provide a real number without a lot visit, and positions your dealership as the local alternative to CarMax or Carvana instant offers.
How fast can a used car dealer website launch?
Most dealer sites are live within a few business days of completing the intake process. We handle all writing, page building, inventory structure, and technical SEO. Any 12-month plan includes the full site build at no extra cost, just your flat monthly subscription.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your used car dealerships
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when buyers search for their next used car
- Get more leadsTurn inventory browsers into contacted, ready-to-buy leads
- Win new customersWin new buyers with campaigns run by a real team
- See examplesSee a real used car dealer site built to sell inventory
- Agency vs DIYWhy DIY sites rarely rank or sell, and what to do instead
Ready to get your Used Car Dealerships website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee