People looking for a divorce or custody attorney are anxious, private and comparing firms quietly. The campaign gives them the process, the costs and a confidential way to book before anyone else does.
A calm, editorial family law site for Denver: a six-stage divorce roadmap with written estimates per stage, custody and parenting plans, mediation-first messaging and plain-English guides.
Six-Stage Divorce Roadmap + Consultation Booking. The Hartwell demo shows the pattern: a six-stage roadmap, separate practice pages and a confidential booking flow.
Family law demand rarely starts with a firm name. It starts with a question typed late at night: how long does a divorce take here, who keeps the house, what happens to the kids during the school year. The firms that win that searcher are the ones whose pages answer the question in plain language and then make the next step feel safe.
The decision cycle is longer than it looks. Many prospective clients read for weeks before they call, and they often read on a shared family computer or phone, which is why discreet booking and clear privacy language matter more here than in almost any other practice area.
Referrals still carry weight, but referred clients check the website too. A spouse who was told to call a particular firm will read the custody page and the attorney bios first. If those pages are thin or generic, the referral leaks to a competitor who explained the process better.
Local intent is strong and specific. Searches name the county court, the city and the type of matter, so a firm that publishes separate, genuinely useful pages for divorce, custody, support and mediation has many more doors open than one with a single practice page.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
Separate pages for each type of matter, local pages that name the courts people will actually appear in, and guides that answer the questions clients ask in a first meeting. Each page ends in a confidential consultation request. We also fix the technical basics, such as speed and clean page titles, so those pages can compete.
People now ask assistants how custody works in their state or what a mediation session is like. Clear, factual guides written by named attorneys give those tools something specific to cite, with the firm attached. We also keep the firm name, location and practice areas consistent everywhere, so an assistant names the right office.
Paid search goes to the high-intent queries, such as divorce attorney plus city, and lands on the matching practice page rather than the home page. Spend is client funded and managed, with ads paused for terms that bring the wrong matters. Budgets stay small and every dollar is reported against booked consultations.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
A wall of legal jargon reads as expensive and cold. Pages need to explain the process in order, with the next step visible on every screen.
Many people search on shared devices. Discreet forms, a quiet booking flow and clear confidentiality language decide whether they reach out at all.
Generic reassurance sounds identical across competitors. Specifics about how the firm runs a case are what actually differentiate.
Divorce, custody, support and mediation are different searches with different worries. One combined page ranks for none of them well.
A referred caller reads bios and custody pages before dialing. Thin pages quietly send that referral elsewhere.
Many first contacts arrive in the evening. A booking request that waits until morning often goes to the firm that answered first.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Yes. We keep forms short, avoid aggressive pop-ups and state confidentiality plainly, so someone on a shared device can reach out without leaving an obvious trail.
We draft them with your attorneys and keep the legal substance in their hands. Nothing is published until the firm has reviewed it.
No. We do not guarantee rankings. We build the pages and guides that tend to earn them and report honestly on what moves.
Yes. Requests come into the dashboard at any hour with the matter type attached, so your team can follow up first thing or sooner.
It can be, on tightly chosen local terms with landing pages that match each matter. We start small, measure booked consultations, and only widen what works.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
