Most defense clients find a lawyer within hours of an arrest, often on a phone, often for someone else. The campaign puts a clear answer and a working phone number in front of them first.
A bold, dark criminal defense site for Phoenix: a 24/7 attorney call strip, an after-arrest timeline, flat fees quoted in writing and know-your-rights guides.
24/7 Attorney Call Strip + Free Case Review. The Calder Voss demo shows the pattern: an around-the-clock call strip, an after-arrest timeline and a separate page for each charge.
Criminal defense demand is the most urgent in legal marketing. A parent whose son was booked overnight or a driver holding a DUI citation is searching right now, usually on a phone, and will call one of the first two or three firms that look credible. Speed to a visible phone number matters more than polish.
The searches are specific to the charge. People type the offense, the city and sometimes the court: DUI lawyer Phoenix, assault charge first offense, federal drug attorney. A firm with one generic criminal law page competes for none of those. Separate charge pages, each explaining penalties and defenses in plain language, open far more doors.
A second wave of demand comes days later, once the shock has passed. People research what happens at arraignment, whether they should talk to police, how record sealing works. Those readers are comparing firms carefully, and the firms that publish clear rights guides earn their trust before the first call.
Referrals and repeat clients matter, but they check the website too. A family member told to call a particular firm will look at the attorney bios and the relevant charge page first, and a thin site quietly sends that referral to the next result.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
One page per charge and per court, written so a scared reader understands the stakes and the next step. Rights guides capture the research that happens in the days after an arrest, and every page carries the 24/7 number so a family member can reach us from any page.
After an arrest, relatives type questions like whether to post bail or what happens at an arraignment into chat tools. Short rights guides signed by a defense attorney, each tied to Maricopa County courts, hand those tools a precise answer that carries the firm name with it.
Ads run on urgent terms such as DUI lawyer plus city, weighted toward evenings and weekends when arrests happen, and each click lands on its charge page with the phone number first. Spend is client funded; we pause terms that pull traffic, parking or civil disputes.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Arrest searches happen in a hurry. If the phone number is not visible in the first screen on a phone, the searcher calls someone else.
A single criminal law page cannot compete with firms that publish a real page for each offense and each court.
Arrests do not follow office hours. A form that waits until Monday loses the client to the firm that answered Saturday.
Tough talk reads the same across competitors. Specifics about how the firm reviews evidence and prices cases are what set it apart.
Bar rules limit what a defense firm can claim about results. Copy has to persuade without promising outcomes.
Parents, spouses and friends search on someone's behalf. Pages that only speak to the defendant miss the person actually calling.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Yes. A tap-to-call strip and a two-field call-back form sit above every charge page, and each request reaches the dashboard instantly tagged with the charge so the on-call attorney sees it first.
Your attorneys own the substance. We draft each charge page from their notes on penalties, defenses and local courts, then nothing goes live until they sign off against bar advertising rules.
No. Nobody honest can. What we commit to is a complete set of charge and court pages, monthly reporting on calls they produce, and fixing whatever underperforms.
Only in ways your state bar allows. We keep result language factual, add the required disclaimers and avoid anything that reads like a promise.
Often, if it stays narrow. Arrest-night searches convert well when the ad leads straight to a phone number, so we begin with three or four charges and expand only on booked cases.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
