Dog and cat owners can buy kibble anywhere. They choose an independent shop when it helps them fit a harness, switch foods without trouble and get the bag delivered before the old one runs out.
A Denver pet supply store built for trail dogs: a filterable shop of harnesses, leashes, food and toys with a working cart, product pages, free fitting bookings and a self-serve dog wash.
Filterable Shop + Cart + Harness Fitting Booking. The Trailhound Pet Supply demo shows the pattern: fitting guides, a food switching plan and a storefront that connects to the shop's own cart.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Trailhound Pet Supply is a demo store built on WorkspaceCMS.
Pet owners split their buying in two. Routine refills drift toward whichever store is easiest, while anything that needs judgement, such as a harness that will not rub, a food for a sensitive stomach or a chew that survives a strong jaw, sends them looking for someone who knows the products. That second group is where an independent shop earns loyal customers, and they nearly always start by searching.
Those searches are specific and often anxious. An owner whose puppy keeps slipping out of its harness, or whose older dog has stopped finishing dinner, types the problem rather than a product name. A store whose site answers the problem plainly, and then shows the two or three products that solve it, becomes the place they trust for the next question too.
Local convenience still decides a lot. Owners want to know whether the shop delivers to their neighborhood, whether they can reserve something for pickup after work and whether the self-serve wash is open on Saturday. When those details are buried, the owner defaults to the big online retailer even if they would rather shop local.
Repeat buying is the real business. A family that switches its dog to a food the shop recommends will buy that bag every month for years. The website has to make reordering effortless and keep the advice that started the relationship easy to find, so the second and third purchases happen with the shop rather than somewhere cheaper.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
We build pages around the problems owners search for, such as harness fit, food switching, chewers and senior pets, each written with the shop's staff and linked to the products that solve it. Neighborhood and delivery pages make the local promise clear, and the storefront pulls products from the shop's own catalog so every page stays accurate.
Owners ask assistants how a harness should fit or how to switch dog food without an upset stomach. Clear, staff-written guides give those tools a credible local source to cite, and each guide introduces a shop that can fit the harness or hand over a sample bag in person.
Most of a pet shop's growth comes from search content, local listings and email reminders rather than advertising. Where a budget makes sense, it goes to local services such as fittings and the dog wash, and to people already familiar with the shop, so the money follows customers who are likely to come in.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
An independent shop will not beat a warehouse on a commodity bag. It wins on advice, fit and service, so the site has to lead with those rather than discounts.
Staff know which harness suits a deep-chested dog, but none of that knowledge reaches people searching at home. Short guides written by the team put it in front of them.
Products come and go every week. A storefront that reads from the shop's own catalog keeps the site current without anyone retyping product pages.
The first bag is bought from the shop, the fifth from wherever is cheapest. Easy reordering and reminders keep repeat purchases at home.
Fittings, nail trims and the dog wash bring people through the door, yet many shop sites only show products. Each service needs its own clear page and booking.
Happy customers praise the person who helped them. Asking at the right moment, and linking the review page, turns that goodwill into visible proof.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
No. The storefront connects to the store platform the shop already uses, so products, checkout and payments stay there. The website handles the advice, services and local pages around it.
Yes. A short booking form lets owners pick a time and note their dog's breed and size, and the request lands in the dashboard for staff to confirm.
No. No honest agency can, because search engines decide placement. What we promise is the work: pages for the problems owners search, steady improvement and plain reporting on which pages bring visits and orders.
We draft guides with the shop's staff, who check every recommendation, so the advice online matches what customers hear at the counter.
Yes. A delivery page lists the neighborhoods covered, the minimum order and the cutoff time, which answers the most common phone question before anyone calls.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
