Free Website Build — Annual Plans

Amazon Can Ship Pet Food. It Can't Give Nutrition Advice.

Independent pet supply stores compete against big-box and Amazon on the things a website can actually showcase: real nutrition expertise, specialty and holistic brands, and a community that big platforms can't fake. Most pet store websites look like a generic product grid. WorkspaceCMS builds you an expertise-forward site with local delivery, and launches in two weeks, managed by a 15-year SEO agency. Any 12-month plan includes the full site build at no extra cost.

★ Free AI Visibility Check

When someone asks AI for a pet supply stores near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read — and most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds

See it in action

A real site — live on the web

Every industry gets a purpose-built demo. Yours is already live.

Live Demo
Screenshot of The Groomed Paw website demo

Pet Grooming Demo

The Groomed Paw

  • Online appointment booking with breed and size selection
  • Groomer credentials and certification display
  • Breed-specific service gallery with before-and-after photos
  • Service packages with transparent pricing
Performance 98SEO 100Accessibility 97

Built for your industry

Every feature your pet supply store website needs

WorkspaceCMS ships with tools built specifically for local businesses — not bolt-on plugins.

Shop by Category

Browsing organized by food, treats, supplies, and specialty diets — so customers managing a specific dietary need can find the right product fast instead of scanning shelves in person first.

Online Store with Local Delivery & Pickup

A shoppable site with local delivery and pickup options built in — competing directly with the convenience that draws customers to Amazon and big-box in the first place.

Nutrition Consultation & Staff Advice Request

A simple request flow for customers who want nutrition guidance or help choosing a specialty diet — putting your team's real expertise front and center instead of leaving customers to guess from a shelf tag.

Loyalty & Rewards Program

A dedicated page explaining your loyalty program — a clear, visible incentive for pet owners to keep buying local instead of defaulting to a subscription from a national retailer.

Brand Carried Showcase

A structured section showcasing the specialty and holistic pet food brands you carry — the credibility signal that tells discerning pet owners you're curating quality, not just stocking mass-market bags.

Autoship & Subscription Option Display

A clear autoship or subscription option, presented on your own site — so loyal customers don't drift to a big-box subscription simply because your shop never offered the option visibly.

In-Store Event Calendar

A living calendar for adoption days, vaccine clinics, and community events — content that positions your shop as a hub for local pet owners, not just a place to buy food.

Gift Card Purchase

Online gift card purchase built directly into your site — an easy, always-available option for new-pet-owner gifts and holiday shopping.

105+industries served
90+Lighthouse target (we monitor every build)
2 wksavg launch time

Built by a 15-year SEO agency. Trusted by local businesses in 100+ industries.

How it works

From signup to live site — we handle the hard parts.

  1. Learn your product categories and specialty focus

    You share the categories, specialty brands, and nutrition expertise your team offers. We map a site structure that leads with knowledge, not just inventory.

  2. Build an expertise-forward shop site with local delivery

    We build your category browsing, nutrition consultation request, loyalty program page, and local delivery/pickup ordering — all in the first two weeks.

  3. Launch with local SEO for "pet store near me"

    Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "pet store near me."

  4. Manage ongoing — inventory, loyalty program, and events

    As inventory shifts, your loyalty program evolves, or a new adoption day or vaccine clinic gets scheduled, send it over — we handle the updates as part of your flat monthly plan.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration — these are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote — the plan credit applies. Talk to us about a custom e-commerce quote →

Essentials

$89/mo

Your 6-page site

Best for independent pet supply stores building their first real online presence.

  • Your whole 6-page site — every page managed
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website — 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →
Most Popular

Growth

$199/mo

Up to 20 pages

Ideal for stores running local delivery and an active loyalty program.

  • Up to 20 pages — every page managed
  • Blog + local landing pages
  • AI-powered content tools
✓ Free 10-page website — 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Premium

$449/mo

Up to 50 pages

For multi-location specialty pet retailers managing inventory across stores.

  • Up to 50 pages — every page managed
  • Multi-location + franchise support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website — 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →

Billed monthly (annual optional). Free site build included. See full pricing details →

Frequently asked questions

Can customers get local delivery or pickup through the site?
Yes. We build local delivery and pickup ordering directly into your site — giving customers the same convenience they'd get from a big-box subscription, without leaving your shop for it.
Do independent pet stores typically offer nutrition guidance online?
It's not the norm, and that's exactly the opportunity — most competitors don't showcase it. We build a nutrition consultation and staff advice request flow that puts your team's real expertise front and center, which is a meaningful differentiator against Amazon and big-box retailers.
Should the site list specialty brands carried?
Yes — a clear brand showcase tells discerning pet owners you're curating specialty and holistic options, not just stocking whatever moves fastest. We build a dedicated section for the brands you carry, organized in a way that's easy for customers to browse.
Is an autoship or subscription option common to offer?
Big-box retailers push subscriptions hard, and independent stores can compete directly by offering the same convenience on their own site. We build a clear autoship display so loyal customers don't drift away simply because the option wasn't visible.
How do pet supply stores rank against big-box retailers and Amazon?
No one can guarantee a specific ranking outcome against sites with a much larger footprint. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you carry and where, and local content built around searches like "pet store near me" that favor a real, local business.
How fast does the site launch?
Most pet supply store sites launch within two weeks of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). Any 12-month plan includes the full site build at no extra cost.

Agency bolt-ons

Your CMS comes with a 15-year agency behind it.

WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.

SEO Campaigns

Rank for the keywords that bring paying customers.

Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.

PPC / Google Ads

Paid search managed by specialists, not generalists.

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok — wherever your customers scroll.

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Pet Supply Stores website built — free?

Annual plan includes a free semi-custom website build — 3 to 12 pages depending on your plan. Build capacity is limited.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee