Free Website Build on Annual Plans

Amazon Can Ship Pet Food. It Can't Give Nutrition Advice.

Independent pet stores win on nutrition expertise and specialty brands Amazon can't offer. We build that site free.

★ Free AI Visibility Check

When someone asks AI for a pet supply store near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds

See it in action

A real site, live on the web

A real site we designed and built, live on the web. This one is our Pet Grooming build. Explore it, then picture it with your services, your photos, and your words.

Live Demo
Screenshot of The Groomed Paw website demo
Full-screen view

Pet Grooming Demo

The Groomed Paw

  • Online appointment booking with breed and size selection
  • Groomer credentials and certification display
  • Breed-specific service gallery with before-and-after photos
  • Service packages with transparent pricing
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design

Built for your industry

Every feature your pet supply store website needs

WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.

Shop by Category

Browse by food, treats, supplies, and specialty diets.

Online Store with Local Delivery & Pickup

Local delivery and pickup built in, competing directly on convenience.

Nutrition Consultation & Staff Advice Request

A request flow for nutrition guidance and specialty-diet questions.

Loyalty & Rewards Program

A dedicated page explaining your loyalty program and its perks.

Brand Carried Showcase

Showcase the specialty and holistic pet food brands you carry.

Autoship & Subscription Option Display

A clear autoship option so loyal customers don't drift to big-box.

In-Store Event Calendar

A living calendar for adoption days, vaccine clinics, and community events.

Gift Card Purchase

Online gift card purchase built directly into your site.

On every plan

Built to be found on Google and in AI answers

The site for your pet supply store launches with the on-page SEO and AI visibility work already done, so people searching for “pet supply store near me” can find you and assistants like ChatGPT can read and recommend you.

Illustration. Rankings are never guaranteed; we build every page to be found.
120+industries served
90+Lighthouse target (we monitor every build)
Daystypical launch time

Built by an SEO agency working since 2012. Trusted by local businesses in 120+ industries.

How it works

From signup to live site, we handle the hard parts.

  1. Learn your product categories and specialty focus

    You share the categories, specialty brands, and nutrition expertise your team offers. We map a site structure that leads with knowledge, not just inventory.

  2. Build an expertise-forward shop site with local delivery

    We build your category browsing, nutrition consultation request, loyalty program page, and local delivery/pickup ordering, all in your first draft.

  3. Launch with local SEO for "pet store near me"

    Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "pet store near me."

  4. Update it yourself, or just send a ticket

    Inventory shifts, loyalty program changes, or a new adoption day or vaccine clinic. Update it yourself in your WorkspaceCMS dashboard in minutes. Rather not do it yourself? Send a ticket and our team makes the change for you, on every plan. Want our team actively managing your inventory and events on an ongoing basis? Ask about the managed add-on.

Included vs. add-on

For pet supply stores: the foundation is included, a growth campaign is your call

Included on every plan

The foundation

  • Every page set up for Google and AI assistants before launch
  • Titles, descriptions and a sitemap on every page
  • Speed and health checked every week
  • Your blog, ready for your first post
Optional
Campaign add-on, 6-month term

The growth campaign

  • A campaign strategist who plans the work with you
  • Human-written campaign content and backlinks from respected sites
  • Technical fixes and rank tracking as the campaign runs

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →

Essentials

$89/mo

Up to 10 pages

100 AI credits a month

about 3 full-length blog posts or 50 SEO rewrites a month

Best for independent pet supply stores building their first real online presence.

  • Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match

Growth

$199/mo

Up to 25 pages

400 AI credits a month

about 13 full-length blog posts or 200 SEO rewrites a month

Ideal for stores running local delivery and an active loyalty program.

  • Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
  • Blog + local landing pages
  • AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular

Premium

$449/mo

Unlimited pages

1,200 AI credits a month

about 40 full-length blog posts or 600 SEO rewrites a month

For established specialty pet retailers with real inventory volume: a page for every category, brand, and market served.

  • Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
  • Deep content coverage + multi-location support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Ultra

$749/mo

Unlimited pages

1,600 AI credits a month

about 53 full-length blog posts or 800 SEO rewrites a month

For stores running delivery, loyalty, and a busy front counter. Two systems are set up for you every quarter, a loyalty program, your point of sale, or delivery routing, and the design rounds behind the build are never counted.

  • Everything in Premium, at Premium's service levels, with no page cap
  • Choose from 3 homepage mockups before we build, generated from your questionnaire
  • Unlimited revision rounds, until you approve the design
  • 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.

Managed platform

When something breaks, you do not go looking for a developer

On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.

What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.

What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.

See exactly what is included

New: lead generation

We host it, we optimize it, and now we help bring the leads in

Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.

An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.

See how lead generation works

Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →

Billed monthly (annual optional). Free site build included. See full pricing details →

AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.

FAQ

Questions,
answered.

Can customers get local delivery or pickup through the site?

Yes. We build local delivery and pickup ordering directly into your site, giving customers the same convenience they'd get from a big-box subscription, without leaving your shop for it.

Do independent pet stores typically offer nutrition guidance online?

It's not the norm, and that's exactly the opportunity. Most competitors don't showcase it. We build a nutrition consultation and staff advice request flow that puts your team's real expertise front and center, which is a meaningful differentiator against Amazon and big-box retailers.

Should the site list specialty brands carried?

Yes, a clear brand showcase tells discerning pet owners you're curating specialty and holistic options, not just stocking whatever moves fastest. We build a dedicated section for the brands you carry, organized in a way that's easy for customers to browse.

Is an autoship or subscription option common to offer?

Big-box retailers push subscriptions hard, and independent stores can compete directly by offering the same convenience on their own site. We build a clear autoship display so loyal customers don't drift away simply because the option wasn't visible.

How do pet supply stores rank against big-box retailers and Amazon?

No one can guarantee a specific ranking outcome against sites with a much larger footprint. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you carry and where, and local content built around searches like "pet store near me" that favor a real, local business.

How fast does the site launch?

Most pet supply store sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). Any 12-month plan includes the full site build at no extra cost.

Agency bolt-ons

Your CMS comes with an agency that has worked since 2012 behind it.

Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.

SEO Campaigns

Rank for the keywords that bring paying customers.

What’s included

Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.

PPC / Google Ads

Paid search managed by specialists, not generalists.

What’s included

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

What’s included

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok: wherever your customers scroll.

What’s included

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Pet Supply Stores website built, free?

Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee