People looking for a therapist search by modality, by specialty and by whether you take their insurance, and they decide on fit. We build the local search and AI presence that gets your practice considered, with the privacy care this vertical requires.
A calming, editorial counseling site with specialty modality pages, therapist bios, and a HIPAA-mindful contact flow.
Specialty Modality Pages + Intake Form. Haven Counseling & Wellness at therapy.workspacecms.ai shows the structure this campaign targets: specialty modality pages with real depth, therapist bios that read like people, and a privacy-mindful contact flow.
Therapy is chosen on fit, and fit is assessed by reading. A prospective client will open several therapist pages, read the bios closely, and form a judgement about whether this is a person they could talk to. That makes the clinician page the conversion asset in this vertical, which is unusual: in most industries the service page carries the decision. It also means a directory profile with a stock photograph and a paragraph of generic language competes poorly against a practice site that lets each clinician sound like themselves.
Search behaviour is unusually technical for a consumer service. Clients arrive having been told to look for EMDR, DBT, CBT, IFS, ACT or somatic work, or they search by population and situation: postpartum, grief, ADHD assessment, couples, teens, first responders. Those queries have modest volume individually and very high intent collectively, and a practice with one broad services page captures almost none of them. Splitting modality and specialty into their own pages is the structural change that most often opens up organic traffic here.
Two constraints shape everything else. Capacity is finite and waitlists are normal, so the goal is rarely raw volume; it is the right referrals for the clinicians who have openings, which changes what the campaign should optimise toward. And privacy runs deeper than in any other health vertical: analytics, form handling, remarketing and ad targeting all have to be configured on the assumption that a visitor would be distressed to learn their interest had been recorded, and the ad platforms independently restrict targeting built on mental health interest.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
The organic build separates modality and specialty into their own pages, gives every clinician a page written in their own voice, and publishes insurance, private pay, sliding scale and licensure information in plain text. Local targeting focuses on the neighbourhoods and towns clients actually travel from, with listings kept consistent so the practice competes with directories rather than only appearing inside them.
Assistants are asked what a modality involves and who offers it nearby, and they cite sources that explain rather than advertise. Structured service and location data, clinician pages with specific approach detail, honest FAQ content about cost and coverage, and clear licensure information make a practice quotable in ChatGPT, Claude, Perplexity and AI Overviews. Generic wellness copy is not citable.
Mental health advertising is tightly restricted, so campaigns run on explicit search intent with no audience inference at all, and copy must avoid anything that reads as diagnosing the person reading it. Modality and specialty terms are where intent is clearest, because somebody searching for EMDR or perinatal support already knows what they want. An honestly stated waitlist saves the budget that would otherwise buy enquiries the practice cannot take.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Clients search for the approach they were told to find. When EMDR, DBT and couples work are three bullets on a single page, that page ranks for none of them and the practice is invisible to its highest-intent traffic. Separate pages per modality is the most reliable structural gain in this vertical.
Large therapist directories dominate the results and mediate the relationship, taking the enquiry before the practice site is ever opened. A practice cannot displace them everywhere, but it can win on clinician names, modality plus neighbourhood, and specialty terms the directories treat as filters rather than as pages.
Sending more enquiries to a practice with no openings creates unanswered emails and a poor impression. The campaign has to be tuned toward the clinicians and specialties with capacity, and toward publishing availability honestly, which is a different optimisation than most agencies apply by default.
Standard tracking scripts, chat widgets and form tools can capture more about a distressed visitor than anyone intended. Intake flows, analytics configuration and any third-party embed have to be reviewed deliberately here rather than installed at defaults, and that review is part of the campaign work.
A list of degrees and certifications tells a prospective client nothing about whether they could sit in a room with this clinician. Bios that convey approach, tone and who the clinician works well with are what convert, and they are also what gives an assistant something specific to cite.
Targeting and remarketing based on mental health interest is restricted, and rightly so. That eliminates most of the audience-building playbook, leaves campaigns dependent on explicit search intent and geography, and puts the weight of the programme on organic visibility and AI citation.
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
We can appear against explicit search queries where policy allows, but we do not and cannot build audiences or remarketing lists from mental health interest. The platforms restrict it and we treat it as a hard line regardless. Campaigns run on intent and location.
Not if it is aimed correctly. We weight the campaign toward the specialties and clinicians with openings and toward publishing availability honestly, so enquiries match capacity instead of piling up in an inbox nobody can clear.
We are not your compliance advisor, and we do not sign off on your obligations. What we do is build intake and analytics configurations with privacy as the default, flag third-party embeds that collect more than they should, and work with whoever advises you on compliance.
We write about the practice, the modalities offered and the logistics of getting care. Clinical guidance is drafted for your clinicians to review and own, because advice about someone's mental health has to come from licensed people, not from an agency.
Yes, and it has to be built that way. Nothing depends on client stories or testimonials, so the work leans on clinician background, modality explained plainly, and what a first session is actually like, which is what people search for anyway.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. Need something bigger or custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Get your free site first (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The plans above are built for local: single & multi-location businesses. National campaigns are custom-scoped and priced separately. Let’s map yours out.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
