Club Fitting Appointment Booking
Golfers pick a fitting type, share their handicap, and land straight on your calendar.
Free Website Build on Annual Plans
Golfers Obsess Over Specs. Give Them a Site That Speaks Their Language.
We build your golf shop site free: fitting bookings, spec-level product pages, and a pre-owned showcase, live in days.
★ Free AI Visibility Check
When someone asks AI for a golf shops & equipment retailer near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Golf Equipment Retail build. Explore it, then picture it with your services, your photos, and your words.
Golf Equipment Retail Demo
Fairway & Iron Golf Supply
- Launch-monitor club fitting booking with session type and handicap captured up front
- New-release calendar timed to the manufacturers' launch cycle
- Certified pre-owned club showcase with condition grading
- Trade-in program page that explains valuation before the visit
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your golf shop website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Spec-Level Product Pages
Product pages with loft, lie, shaft, and swing-weight, structured for Google to read.
New Release Launch Calendar
A release calendar timed to manufacturers' drops, with pre-order interest captured early.
Trade-In & Certified Pre-Owned Program
A trade-in valuation page plus a certified pre-owned showcase with condition grading.
Brand Lineup Display
A structured showcase of every brand you carry, the credibility golfers look for.
Regripping & Repair Service Menu
A priced service menu for regripping, shaft swaps, and loft/lie adjustments.
Apparel & Accessories Shop
A dedicated shop for gloves, balls, rangefinders, and apparel, golf retail's recurring revenue.
Local SEO for Golfers Near You
Local SEO built to compete with big-box chains for searches like "golf store near me."
How it works
From signup to live site, we handle the hard parts.
Learn your brand lineup and fitting capabilities
You walk us through the brands you carry, your fitting bay setup, and how your trade-in program works. We map your site structure around retail, fitting, and pre-owned as three clear paths.
Build a site with fitting bookings and spec-level pages
We build your fitting booking flow, spec-level product pages, launch calendar, and certified pre-owned showcase, all in your first draft.
Launch with local SEO for "golf store near me"
Your site goes live built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations), with the technical groundwork for ranking in place for searches like "golf store near me" and "club fitting [city]."
Update it yourself, or just send a ticket
A new driver drops, pre-owned inventory turns over, or your fitting availability changes. Update it yourself in your WorkspaceCMS dashboard in minutes. Rather not do it yourself? Send a ticket and our team makes the change for you, on every plan. Want our team actively managing your release calendar and inventory on an ongoing basis? Ask about the managed add-on.
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →
Essentials
$89/mo
Unlimited pages
Best for independent golf shops establishing their first real online presence.
- Unlimited pages, every page managed
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Growth
$199/mo
Unlimited pages
Ideal for shops running an active fitting bay alongside new and pre-owned retail.
- Unlimited pages, every page managed
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Most Popular
Premium
$449/mo
Unlimited pages
For established golf retailers with real fitting and inventory volume, a page for every club category, brand, and market served.
- Unlimited pages, every page managed
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Get my free site →Ultra
$749/mo
Unlimited pages
Fitting bays, club categories, and pre-owned inventory each get room to sell on their own terms. Revision rounds are not counted, and each quarter brings two more connections, whether that is booking, point of sale, or the platform you email from.
- Everything in Premium, at Premium's service levels
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
See what Ultra includes →Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
FAQQuestions,
Questions,
answered.
Can golfers book a club fitting online?
Yes. We build a fitting booking flow directly into your site. Golfers choose a fitting type (driver, irons, wedges, full bag), share their handicap and current setup, and pick a slot. Bookings land in your existing scheduling system or inbox, so your fitting bay stays organized without new software to learn.
Should product pages include full club specs?
They should. Spec detail is exactly what separates a serious golf shop from a generic sporting goods page. We build product pages that carry loft, lie, shaft options, and swing-weight in structured code Google can read, so a golfer comparing two drivers can do it on your site instead of a manufacturer's.
How does the site handle new club releases?
Golf retail demand spikes on the manufacturers' launch calendar, so we build a release calendar into the site and structure it so each new drop gets its own page as it's announced. You can capture pre-order interest before boxes arrive, and you can add or update release pages yourself from your dashboard as the season unfolds.
Can we showcase trade-ins and certified pre-owned clubs?
Yes, and it's a strong differentiator. Most golfers don't know a shop takes trade-ins unless it's stated clearly. We build a trade-in page that explains your valuation process plus a browsable pre-owned showcase with condition grading, turning inventory that usually sits in a bin into a visible reason to visit.
How do independent golf shops rank against the big-box chains?
No one can guarantee a specific ranking outcome against national chains with far larger footprints. What we build is the technical groundwork for ranking: fast, well-structured pages, code that tells Google what you sell and where, and local content targeting searches like "golf store near me" and "club fitting [city]", searches where a real local shop has a genuine edge.
How fast does the site launch before the season starts?
Most golf shop sites launch within a few business days of completing intake, built to a 90+ Lighthouse target (typical builds clear it; specific scores vary by content and integrations). If spring golf season is approaching, flag your timeline early and we'll prioritize accordingly. Any 12-month plan includes the full site build at no extra cost.
Is WorkspaceCMS just a website builder?
No. We're a growth agency. We start by building your golf shop site for free, designed by an SEO agency working since 2012. When you're ready to win more customers, a growth campaign puts a full team to work on your content, SEO, and AI visibility.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your golf shops & equipment retailers
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when golfers search for a pro shop or gear
- Sell more onlineTurn browsers into buyers, booked fittings, and store visits
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real shop site built to sell and get found
- Agency vs DIYWhy DIY sites rarely rank or sell, and what to do instead
Ready to get your Golf Shops & Equipment Retailers website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee