Nobody can smell a candle through a screen. Small makers win online by describing scents vividly, explaining how the candles are made and making gifting and classes easy to book.
An Asheville candle studio's store: scent-family filters, a working cart, product pages with sizes, gift sets with handwritten cards and pour your own candle class booking.
Scent-Family Shop + Cart + Pour Class Booking. The Hearth & Hollow demo shows the pattern: scent stories, gift sets, pour classes and a storefront that connects to the maker's own store.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Hearth & Hollow Candle Co. is a demo store built on WorkspaceCMS.
Candle buying is emotional and seasonal. Most people shop for themselves when they want a room to feel a certain way, and for others when a holiday, a housewarming or a thank you is coming up. Both kinds of shopper browse widely, compare small makers against big brands and decide on the strength of how a scent is described.
Description carries the whole sale. A shopper reading that a candle smells like fir needles after rain on a mountain porch can imagine it, while a list of fragrance notes leaves them guessing. Makers who write about where each scent came from, and what it is like to burn it in a real room, give buyers enough to commit without smelling it first.
Craft details matter to the buyers who stay. People who care about wax type, wick material, burn time and packaging are often the most loyal customers, and they search for those details specifically. Clear pages on soy and coconut blends, cotton wicks and refills answer them and set a maker apart from mass-produced candles.
Classes and gifting bring the biggest orders. A pour your own candle class turns into a birthday outing or a team event, and a gift set with a handwritten card becomes a corporate order of fifty boxes. Both need their own pages and an easy booking or inquiry path, because those buyers rarely want to piece an order together from a product grid.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
We build pages for each scent family, gift sets, candle care questions and the studio's classes, with scent stories written in the maker's own voice. The storefront pulls products from the maker's own store, and seasonal gift guides go live early enough to be found before the holiday rush begins.
Shoppers ask assistants how to stop a candle tunneling or whether soy burns cleaner than paraffin. Clear care and ingredient guides give those tools an honest small-maker source to cite, and they introduce the studio to people who already care about how candles are made.
Most growth for a small candle maker comes from search content, gift guides and email rather than advertising. Where a budget makes sense, it goes to the pour classes and to people who have already visited, timed for the weeks before the holidays when gifting intent is highest.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Photos only go so far. Each candle needs a short, vivid scent story and a clear note on throw and burn time so shoppers can choose with confidence.
Large candle companies dominate broad terms. A small maker wins on specific scents, local studio searches, classes and the craft details big brands skip.
Much of the year's revenue lands in a few weeks. Gift guides and sets need to be live and findable well before the rush, not added at the last minute.
Pour classes are often booked through messages and phone calls. A proper class page with dates and booking fills seats without the back and forth.
Large gift orders arrive through email and social messages. A simple inquiry form routes them into the dashboard where they can be followed up.
Customers who love a scent still run out and forget. Refill programs and seasonal reminders keep favorite scents in the house.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
With words and context. Each candle gets a short story about the place or memory behind it, the notes in plain language and an honest note on how strong the throw is in a real room.
Yes. Class pages list dates and group sizes, and a request for a private session lands in the dashboard with the date, headcount and any label ideas.
Yes. Tunneling, soot and wick trimming questions are searched constantly, and a maker who answers them well earns trust that a product photo alone cannot.
Well before the rush. Gift searches build through the autumn, so guides and boxed sets should be published and linked early enough to be found.
Products, cart and payments stay on the maker's store platform. The website reads from it and adds the scent stories, classes and gifting pages around each product.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
