An optometry practice sells exams and frames from the same building, and the search behaviour behind each is different. We build a campaign that fills the exam schedule and gets the optical shop found before the benefit year runs out.
A polished eye care site with optical frame showcase, exam booking, and doctor credential highlights.
Exam Booking + Optical Shop Preview. ClearView Eye Care & Optical at vision.workspacecms.ai puts exam booking and an optical frame showcase side by side, which is exactly the split a campaign in this vertical has to feed.
Vision benefits drive the calendar in a way that no other clinical vertical experiences. Plans reset annually and allowances expire, which produces a genuine end-of-year rush of people searching to use benefits before they disappear, and a second, quieter build in late summer as families book children's exams before school starts. A practice that publishes its benefits explanation in November is late; the campaign should have that page indexed and its paid budget shaped months before the surge arrives.
The other structural fact is that the practice competes in two different markets at once. For exams, it competes with other optometrists, ophthalmology groups and the doctors leasing space inside big-box optical retailers. For eyewear and contacts, it competes with online sellers and warehouse clubs that undercut on price and ship to the door. Those are separate battles, and a site that treats the optical shop as an afterthought concedes the second one before it begins, along with a large share of practice revenue.
Specialty lines are where independents create separation. Dry eye management, myopia control for children, scleral and specialty contact lens fitting, low vision services and diabetic eye examinations are searched by name, carry high intent, and are rarely offered by the retail-embedded competition. Each deserves its own page and its own place in the campaign. And because the deciding question for a routine exam is almost always which vision plan is accepted, that answer has to be indexable text rather than a line the front desk recites.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
The organic programme builds the accepted-plans page, splits every specialty service onto its own page, and gives the optical shop genuine content covering frame lines, lens options and the in-person fitting advantage. Seasonal content for the benefit-year window and back-to-school exams is published ahead of the demand, alongside profile, hours and citation cleanup around the practice location.
Assistants field questions about which practices take a given vision plan, what myopia management involves and where to get a specialty lens fitting. Being cited requires structured service and location data, an accepted-plans page in readable text, specialty pages with real explanation, published hours and a current review corpus. Practices that keep this behind a phone call are skipped by ChatGPT, Claude, Perplexity and AI Overviews.
Budget follows two spikes rather than sitting flat: the back-to-school exam run, and the December rush when unused vision benefits are about to expire. Copy written around benefit language converts far better inside that window than a generic exam ad. Frames and exams also want separate campaigns, since somebody pricing designer eyewear behaves nothing like a parent booking a check-up. Restricted health targeting keeps audience work anchored on query and location, with tight negatives holding contact-lens resellers out.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Frames are a substantial part of practice revenue and are frequently represented by a single sentence on the services page. Without brand pages, lens option explanations and a visible reason to buy in person rather than online, the exam is performed locally and the eyewear purchase leaves the building.
Whether a specific plan is accepted is the question in front of nearly every routine exam search. When the answer only exists over the phone, a ready patient calls one competitor, gets a yes, and books there. Publishing the plan list as indexable text resolves it before the comparison starts.
National retail chains hold the broad eye exam and glasses terms with budgets no independent practice matches. The workable ground is neighbourhood-level search, specialty services those chains do not offer, and the doctor-led argument that a leased retail lane cannot make credibly.
Demand climbs sharply as allowances approach expiry, and most practices start promoting once it is already underway. Content published and indexed ahead of the window, with paid budget shaped to match, performs very differently from a late-season push into a crowded auction.
Dry eye, myopia management and scleral lens fitting are searched explicitly and are exactly what differentiates an independent practice. Left as bullets on a shared page they rank for nothing, and the practice competes only on the commodity terms where it is least able to win.
Eye health sits inside the platforms' health advertising restrictions, so audience targeting and remarketing built on medical interest are limited. Campaigns work through explicit query intent and geography, which makes seasonal timing and negative keyword control disproportionately important.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
Our search ad management is scoped to service businesses, not to online stores, so we do not run ecommerce paid search. The optical side is marketed as part of the local practice, and if you sell eyewear online that is a conversation to have with the team about what fits.
No. The SEO and AI campaigns are local, built for single and multi-location practices. Each location is treated as its own search footprint. National and global SEO are outside our scope.
They do, because they attract different people. Somebody comparing designer frames is shopping, while somebody booking an exam is dealing with a health need or an expiring benefit, and a page trying to serve both usually reads like a catalogue and converts like one.
Well before it. Content needs time to be indexed and paid campaigns need history before the auction gets crowded, so the preparation belongs months ahead of the expiry window rather than in the final weeks.
It is one of the highest-value pages an optometry practice can have. Plan questions make up a large share of enquiry calls, and answering them in readable text means the people who reach you are already covered and the ones who are not have wasted nobody's time.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
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Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Get your free site first (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
