Free Website Build on Annual Plans

Your Best Pairs Are Sitting in a Case Nobody Can Search.

A sneaker buyer knows exactly what they want before they ever walk in: a size 10.5 in a colorway they have been hunting for months. They search for that pair by name, and they buy from whoever shows it in stock, in their size, with proof it is authentic. If your inventory lives on a shelf and an Instagram grid that nobody can search, that sale goes to a marketplace that charges you a cut of it. WorkspaceCMS is more than a website builder. It's a growth agency that starts by building your sneaker shop's site for free: a fast, Google-optimized website with searchable inventory by model and size, an authentication process page that earns trust before the first message, and drop and release-calendar pages built to compete for the searches your buyers actually type. That free site is the start of the relationship: list a new arrival or mark a grail sold yourself from your dashboard or with a quick support ticket, and when you're ready to move more pairs, a growth campaign puts a full growth team to work on your local SEO, content, and AI visibility. Either way, the buyer hunting your inventory finds your shop instead of a reseller marketplace.

★ Free AI Visibility Check

When someone asks AI for a sneaker shop near them, does your name come up?

ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.

Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds

See it in action

A real site, live on the web

A real site we designed and built, live on the web. This one is our Sneaker Resale build. Explore it, then picture it with your services, your photos, and your words.

Live Demo
Screenshot of Sneaker Boutique website demo
Full-screen view

Sneaker Resale Demo

Sneaker Boutique

  • Collection pages for new arrivals, archive models, and by-appointment grails
  • Product pages carrying condition, colorway, year, and box details with an inquire-for-sizing flow
  • An authentication explainer and three boutique location pages built for "sneaker store near me"
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design

Built for your industry

Every feature your sneaker shop website needs

WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.

Inventory Searchable by Model and Size

Buyers do not browse. They search a silhouette and a size. Your site indexes inventory by model, colorway, and US size, so someone hunting a 10.5 in a specific pair lands on that pair instead of a category page. Sold items can stay live as proof of what moves through your shop, which is exactly the depth of catalog that keeps you ranking between drops.

Authentication Process Page

Every resale buyer has the same unspoken question, and it is not about price. A dedicated page showing how you verify each pair (what you inspect, the tagging and photography, what your guarantee actually covers) answers it before anyone messages you. This is the single highest-leverage page on a resale site, and it is the one most shops never build.

Drop & Release Calendar Pages

Release dates are searched hard and searched early. Calendar and upcoming-drop pages capture that traffic weeks ahead of the release, then convert it with your in-store raffle rules, reservation process, or waitlist form, so the people already searching the drop find your shop rather than a national blog running ads against your inventory.

Inquire, Reserve, or Consign Forms

Resale rarely ends in a cart. Per-pair inquiry forms for sizing and condition photos, a hold-for-pickup request, and a consignment intake that collects model, size, condition, and photos up front, so a seller sends you what you need in one message instead of five. Built to route straight to your inbox or phone.

Google Reviews Integration

Your Google Business Profile reviews on your site with stars, names, and text. In a category where trust is the entire transaction, a wall of local reviews saying pairs arrived exactly as described does more to close a $900 sale than any product copy, especially placed next to your inquire buttons.

"Sneaker Store Near Me" Local SEO

Built from the ground up to compete for "sneaker store near me," "consignment sneakers [city]," and "where to sell sneakers [city]", with code that helps Google understand your shop, Google Business Profile integration, and consistent name, address, and phone on-page and in your LocalBusiness JSON-LD schema. Multiple storefronts get a local page each.

Platform feature

Sneaker Guides & Journal

The content buyers actually read before spending: "how to spot a replica," "how sneaker sizing runs across silhouettes," "what condition grades mean." It keeps your site active on Google and answers the questions that stall a sale. Draft posts in seconds with the built-in AI Blog Writer, or hand us a finished write-up and we'll get it live. Want us writing from a topic instead? That's the SEO Campaign add-on.

Platform feature

AI Visibility Tracker

WorkspaceCMS monitors whether your shop appears in AI-generated answers on ChatGPT, Claude, Perplexity, and Gemini when someone asks "best sneaker store in [city]" or "where can I sell my Jordans," a fast-growing share of exactly the high-intent questions that used to land on a search results page.

Platform feature

On every plan

Built to be found on Google and in AI answers

The site for your sneaker shop launches with the on-page SEO and AI visibility work already done, so people searching for “sneaker shop near me” can find you and assistants like ChatGPT can read and recommend you.

Illustration. Rankings are never guaranteed; we build every page to be found.
120+Industries served
90+Lighthouse 90+ performance target
DaysTypical launch time

Built by an SEO agency working since 2012. Trusted by local businesses in 120+ industries.

How it works

From signup to live site, we handle the hard parts.

  1. A Buyer Searches for a Specific Pair

    Someone types a model, a colorway, and a size, often with "near me" attached. Your model and size pages are built to compete for that search instead of leaving it to a marketplace that will charge you a commission on your own inventory.

  2. They Check Whether You Can Be Trusted

    Before messaging, they read your authentication page, scan your Google reviews, and look at how you photograph condition. A shop that documents its verification process wins the pair over one with a better price and no explanation.

  3. They Inquire, Reserve, or Come In

    A per-pair inquiry form gets you the size and condition questions in one message, a hold request keeps the pair behind the counter for pickup, and your location pages get them through the door. Sellers hit the consignment form and send model, size, condition, and photos up front.

  4. Built to Keep Moving Inventory

    New arrivals, a grail marked sold, a drop added to the calendar, an updated raffle rule: quick self-serve edits from your WorkspaceCMS dashboard, or a support ticket away, flat monthly fee. Prefer our team drive ongoing content and local SEO? That's the SEO Campaign add-on. You run the shop; the site keeps the inquiries coming.

Premium and Ultra

Blog posts drafted for you. You approve every one.

The AI Blog Writer drafts search-optimized posts about your sneaker shop in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.

Simple, flat pricing

Flat pricing. No agency games.

No setup fees. Free site build included. Billed monthly (annual optional).

Note on the demo: The product catalog, shopping cart, and checkout shown in our demo represent a headless commerce integration. These are custom-scoped projects, not included in the standard plans below. Our plans cover your website updates, SEO, and content. If you want something that looks like this demo, reach out and we’ll build you a custom quote. The plan credit applies. Talk to us about a custom e-commerce quote →

Essentials

$89/mo

Up to 10 pages

100 AI credits a month

about 3 full-length blog posts or 50 SEO rewrites a month

Right-sized for a single shop ready to get its inventory searchable instead of stuck on an Instagram grid.

  • Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
  • AI + SEO-ready structure & optimization
  • Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match

Growth

$199/mo

Up to 25 pages

400 AI credits a month

about 13 full-length blog posts or 200 SEO rewrites a month

Built for shops running consignment and regular drops that want to compete for local and model-level searches.

  • Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
  • Blog + local landing pages
  • AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular

Premium

$449/mo

Unlimited pages

1,200 AI credits a month

about 40 full-length blog posts or 600 SEO rewrites a month

For established resellers with real volume riding on the site: deep coverage across models, storefronts, and markets, plus the full AI toolkit.

  • Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
  • Deep content coverage + multi-location support
  • AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Ultra

$749/mo

Unlimited pages

1,600 AI credits a month

about 53 full-length blog posts or 800 SEO rewrites a month

Shops where drops and consignment each need their own machinery. Models, storefronts, and markets are treated apart, revision rounds are uncapped, and two systems are set up each quarter: a raffle tool, consignment intake, your point of sale, or SMS marketing.

  • Everything in Premium, at Premium's service levels, with no page cap
  • Unlimited revision rounds, until you approve the design
  • 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match

Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.

Managed platform

When something breaks, you do not go looking for a developer

On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.

What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.

What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.

See exactly what is included

Enterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →

Billed monthly (annual optional). Free site build included. See full pricing details →

AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.

FAQ

Questions,
answered.

What should a sneaker shop website include?

A sneaker resale site needs inventory that is searchable by model and size, an authentication process page, per-pair inquiry or reserve forms, a consignment intake for sellers, Google reviews, and local pages for each storefront. A drop or release calendar captures search traffic weeks before a release. WorkspaceCMS builds all of this and gets it optimized right out of the gate for a flat monthly fee. Listing a new arrival or marking a pair sold is a self-serve dashboard edit or a support ticket away, and our team can drive ongoing content for you as the SEO Campaign add-on.

How is this different from your fashion brand websites?

A fashion brand sells its own product in a full size run it can reorder, so its site is built around a lookbook, seasonal collections, and wholesale. A sneaker shop sells inventory that is often one-of-one, in a single size, at a price that moves with the market, and its buyers arrive hunting a named pair rather than browsing a collection. That changes the whole structure: search by model and size instead of category browsing, condition and authentication instead of fit guides, inquire and reserve instead of a standard cart. If you manufacture your own line, /for-fashion-brands is the right page.

Do I need an online store, or can buyers just inquire?

Both work, and plenty of shops are better off without a checkout. When inventory is one-of-one and pricing moves, an inquire-or-reserve flow is often the higher-converting choice. It starts a conversation, lets you confirm sizing and condition photos, and avoids a cart that can sell the same pair twice. If you do want full e-commerce, that's an integration we scope and quote separately: your WorkspaceCMS site is the front end, and a platform like Shopify handles checkout and payments.

How do I get my shop to show up for "sneaker store near me"?

Ranking locally comes down to relevance signals: consistent name, address, and phone on-page and in your LocalBusiness schema, a well-maintained Google Business Profile, fast mobile pages, and content that clearly describes what you carry and where. Model and size pages matter more here than in most retail categories, because they match the way sneaker buyers actually search. WorkspaceCMS bakes this in at the platform level and targets 90+ Lighthouse scores on every build (specific scores vary by content, integrations, and third-party scripts). If you want our team actively climbing for competitive terms over time, that's the SEO Campaign add-on.

Can the site handle consignment intake?

Yes. A consignment form collects model, size, condition, and photos up front, so a seller sends you what you need to make an offer in one message instead of a back-and-forth. Pair it with a plain-language page covering your split, your payout timing, and what you will and won't accept (the questions that otherwise eat your DMs), and the intake starts filtering for you.

Should I list pairs that have already sold?

Usually yes, marked clearly as sold. Sold pairs are proof of what genuinely moves through your shop, which is reassurance a first-time buyer needs, and they keep depth on your site between drops so you stay visible for model searches even when that pair is out of stock. The important part is that availability is unmistakable. A buyer who inquires about something long gone is a bad experience, so sold state is explicit on the page rather than buried.

How fast can you build my sneaker shop website?

WorkspaceCMS launches most sneaker shop websites within a few business days of onboarding. We gather your inventory categories, authentication process, consignment terms, storefront details, and any upcoming drops during a structured intake, then build, optimize, and launch. Ongoing updates are quick self-serve edits from your dashboard, or a support ticket away with a standard 48-hour turnaround. Every build is backed by a 30-day money-back guarantee.

Agency bolt-ons

Your CMS comes with an agency that has worked since 2012 behind it.

Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.

SEO Campaigns

Rank for the keywords that bring paying customers.

What’s included

Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.

PPC / Google Ads

Paid search managed by specialists, not generalists.

What’s included

Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.

LSA Campaigns

Own the Local Services Ads pack in your market.

What’s included

Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.

Social Campaigns

Meta, Instagram, TikTok: wherever your customers scroll.

What’s included

Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.

Ready to get your Sneaker Shops website built, free?

Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.

No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee