Backpackers and campers research gear for weeks and still want advice from someone who has carried it. Independent shops win by sharing that knowledge online and making rentals easy.
A Boulder backpacking and camping store: a filterable shop with a working cart, gear rentals and fittings, and a storefront that connects to BigCommerce for checkout and inventory.
Filterable Shop + Cart, Connected to BigCommerce. Switchback Supply Co. is the working example: backpack fitting, tent comparisons, weekend rentals and BigCommerce behind the catalog.
For stores on Shopify or BigCommerce. Your store keeps the products, inventory, checkout and payments. We build the storefront free on your plan as a WorkspaceCMS site connected to your store, not a theme, then keep it fast, found and updated every month.
Billed monthly on a 12-month plan. Another platform, or a migration, is quoted after a call.
Switchback Supply Co. is a demo store built on WorkspaceCMS.
Outdoor gear is a high-consideration purchase. A backpack, tent or sleeping bag is expected to last years and may matter for safety, so shoppers read reviews, compare weights and watch fitting videos before buying. Most still want a person to tell them what fits their trips.
Fit decides the most important sales. A pack that does not fit the torso or a sleeping bag rated wrong for the season ruins a trip. Shops that explain how fitting works, and invite people in for a fitting, win buyers who would otherwise gamble on an online return.
Trip planning creates content demand. People search for packing lists, first-trip advice and the right tent for a specific region or season. A shop that answers those questions with real local knowledge builds trust long before the shopper is ready to buy.
Rentals are an entry point. Beginners and occasional campers rent before they buy, and a good rental experience often leads to a purchase. Clear rental pages with availability and reservations bring new people into the shop and into the hobby. Local knowledge is the lasting advantage. A shop that writes about nearby trails, seasonal conditions and permit rules becomes a resource hikers return to before every trip, and that habit of visiting turns into steady sales over years.
Local SEO, AI-assistant visibility and paid media, run by the agency team that has been doing it since long before WorkspaceCMS existed.
We build pages for fitting, tents, sleeping systems, trip planning and rentals, with products pulled from the shop's own BigCommerce store. Guides written with the staff link to the gear they recommend, and local trail and season pages connect the shop to hikers searching nearby.
Hikers ask assistants how to fit a backpack or which tent suits a mountain summer. Specific, experienced guides give those tools a credible independent source to cite, reaching shoppers in the middle of their research. Trail and season guides make the shop a natural local reference for those answers.
Shopping ads for retail catalogs sit outside the advertising we manage, which is limited to service businesses. If the shop advertises products, its own staff or a retail partner runs it. Our effort goes into trail guides, fitting and rental pages, and seasonal emails to renters who might be ready to buy their own kit.
Campaigns are an add-on to a WorkspaceCMS plan and start from $499/mo. The plan itself is a monthly subscription. The build is included, the platform is not free. Local SEO campaigns are scoped to single and multi-location businesses rather than national or global SEO. Paid search management covers service businesses rather than online stores; ad spend is billed by Google or Meta directly to your own account. Full campaign scope → · Plan pricing →
Buying a pack online is a gamble. Fitting guides and a booking link for in-store fitting remove that risk and bring people in.
Large chains dominate generic terms. An independent shop wins on local knowledge, fitting and trip-specific advice.
Rental requests often arrive by call or message. Online reservations with availability make the process quick for both sides.
Staff know which tent handles mountain wind. Writing that knowledge down turns it into search traffic and trust.
Summer is busy and winter is slow. Seasonal guides and rental promotions keep the calendar fuller year round.
The catalog lives on the store platform and advice lives nowhere. A storefront that connects both keeps shoppers moving toward a purchase.
Every campaign here runs on a WorkspaceCMS plan. We design and build the site for you at no cost as part of a monthly plan, then make your updates for you with no cap on update tickets. Hosting, SSL and break-fix are handled for you, and there is a real team to talk to when you need one. What updates include → · Plan pricing →
Every package below is bought from your dashboard once your site is live. Names, prices and deliverables are read from the catalog at page load, so what you see here is what you would be buying.
No. BigCommerce keeps the products, the cart and every payment, exactly as today. Our storefront plugs into it and adds what a catalog lacks: trail guides, rental booking and fitting advice.
Yes. The rental page lists gear and dates, and reservation requests land in the dashboard so the staff can confirm availability and pickup.
No. Nobody can honestly promise rankings. We build specific guides and product pages, track which guides turn into orders or rentals, then sharpen the ones that underperform.
Yes. Guides are written and edited in the dashboard, so a staff member back from a trip can post conditions or a new gear note without waiting on anyone.
Yes. A fitting request form collects the trip plans and preferred time, and each request lands in the dashboard for the staff to confirm.
Get the site built, then put a campaign behind it. Start online, or talk it through with a strategist first.
Want the full picture? See what a campaign includes
Each package is a set amount of work our team does for you every month. Start online in minutes, or book a free call if you want help choosing. These packages are sized for small and mid-sized businesses in typical markets. In a highly competitive industry or a major metro, or need something custom? We’ll scope it on a call and quote it in writing.
How it works: campaigns run on your WorkspaceCMS site, so you need a site plan first. Already with us? Pick a package below. New here? Start with a free build (plans from $89/mo) then add a campaign from your dashboard whenever you're ready.
Built for single & multi-location businesses, not national or global SEO.
$499/mo
6-month commitment, then month-to-month
$699/mo
6-month commitment, then month-to-month
$999/mo
6-month commitment, then month-to-month
Service businesses only, not for eCommerce or online stores
For local service businesses on your WorkspaceCMS site: think HVAC, dental, legal, home services and the like. Not for eCommerce/online stores or national campaigns. Google Ads, Local Services Ads & social, managed for you. Management only. You fund ad budget directly in your own Google/Meta account.
$499/mo
Month-to-month, cancel anytime
$699/mo
Month-to-month, cancel anytime
$1,200/mo
Month-to-month, cancel anytime
The packages above are built for local businesses in moderately competitive markets. Some industries and cities need much more work to move the needle. Real estate in Manhattan or Miami is a good example, and so are national and multi-region campaigns. Those are custom-scoped and quoted in writing after we look at your competitors.
SEO campaigns bill monthly on a 6-month term and are non-refundable mid-term. After 6 months you’re month-to-month and can cancel anytime. Paid Search is management only (you fund ad spend directly in your own Google/Meta account) and is month-to-month, cancel anytime. Anything beyond a listed package is quoted in writing first. The 30-day money-back guarantee covers site plans, not campaigns.
